Marlon Bouman, Neo Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. Social media campaigns I wish I’d done
Marlon Bouman (25 June 2015)

2. weareneo.com
Loss of honour
Image © Alamy
Blaming yourself for making a
mistake
Dissatisfaction from your assessment of
a decrease in stature
Feeling inferior
Believing you are a bad person
Disapproving of your own actions
or accomplishments

3. weareneo.com
Mohammed Naciri,
UN Women Regional Director:
“A woman's name should never
be associated with shame or
embarrassment. This mother's
day, we are reclaiming that space
and recognising women for the
incredible individuals they are, not
only as the mother of her eldest
son.”

4. weareneo.comImage © UN Women
1.4 million shares on Facebook and
Youtube in two days
#MyMothersNameIs reached 10.2
million in one day
High-profile men and celebrities
shared their mothers' names all over
the region

5. weareneo.com
Why did it work?
In what way was it special?
What can we learn?

6. weareneo.com
Brave, challenging and
ambitious,
yet accessible and attainable
Source: Live Brand Social Survey 2013

7. weareneo.com
Easy to get involved and utilised
the perfect moment when
widespread focus was on
appreciating mothers

8. +44 (0)1273 600 500 marlon@weareneo.com
Neo, 8 Beaconsfield Studios, 25 Ditchling Rise, Brighton. BN1 4QL United
Kingdom
weareneo.com

9. Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk

10. Seminar
25 June 2015
London
#commscampaigns
Social media
campaigns I wish
I’d done
Turn people power into donations