The document discusses the potential for virtual reality (VR) and augmented reality (AR) on the web. It argues that the web is well positioned to reach billions of users for VR/AR because it has no friction, is open/shareable, and is built on standards. Current initiatives like WebVR aim to define browser APIs for VR, and frameworks now exist for building VR experiences using web technologies like WebGL. The document predicts VR/AR on the web will become the predominant way people interact digitally by reaching massive scale through the "immersive web."

1. The Immersive Web
Tony Parisi
June 2, 2016

2. About me
get GLAM
http://www.glamjs.org/
meetups
http://www.meetup.com/WebGL-Developers-Meetup/
http://www.meetup.com/Web-VR/
creds
Co-creator, VRML and X3D
Designer and Spec Editor, glTF
get the books!
Learning Virtual Reality
Programming 3D Applications with HTML and WebGL
WebGL: Up and Running
http://www.amazon.com/-/e/B008UZ888I
Tony Parisi
is VP of Web and Open Technologies
at Wevr
tony@wevr.com
+1 (415) 902 8002
@auradeluxe
http://www.tonyparisi.com/
advice
http://www.rothenbergventures.com
http://www.uploadvr.com
http://www.highfidelity.io
http://www.shiift.world/

3. The Next Platform
VR and AR will become
the predominant way that
we work, play, transact and
communicate using digital
technologies.
Billions invested
2020 market projections range
from $14B to $120B

4. Q: How do VR and AR reach 5B users by 2020?
A: Not one app at a time.

5. Friction
Downloads/installs
Controlled distribution
Limited business models
Silo experiences
Proprietary development
Closed culture
Experts only

6. The Metaverse is too big of
an idea…
for an app store.

7. http://commonspace.wordpress.com/2014/03/12/happybirthday/
The World Wide Web
No downloads - no friction
Instant sharing - post a link
Freedom of choice - no gatekeepers
Culture of collaboration
Instant publishing
Runs everywhere

8. Q: But didn’t mobile kill the web?
“Superapplications”
your everyday mobile apps are
based on web tech and
standard formats
A: Nope; just merged with it and made it bigger.
HTML
mobile browsers are now
fast, fun and feature-rich

9. The Web Eats Everything in Its Path
√ Graphics
√ Animation
√ Location
√ Motion Input
√ Real-Time 3D
√ Camera
√ Messaging
√ Real-Time Messaging
√ IOT/Wearables
√ Robotics

10. There are 3 million mobile apps.
There are 1 BILLION web sites.

11. No Friction
See link, clink link, go
Shareable, searchable,
discoverable

12. Web Scale
Advertising
Digital marketing
E-commerce
Social media
Long tail content and
apps

13. Total Immersion
Image: http://cordonmedia.com/
Browse and communicate
in 3D
Endless information within
our grasp
The ultimate dope for a
dopamine culture

14. Built on Standards
Universal playback engine aka “VR browser”
Standard formats and APIs for 3D graphics
and 360 VR video
Free, open source tools
Collaborative effort

15. The 3D Rendering Standard
Runs on all desktop and mobile
browsers
3B seats!

16. Cardboard VR
and Mobile Browsers
Works today.
Just render side-by-side
using WebGL and pop it
into a Carboard viewer.

17. WebVR
Quake 3 WebVR demo, developed by Brandon
Jones of Google
http://media.tojicode.com/q3bsp/
Multi-vendor effort to define new
browser API and features
Head tracking and fullscreen
stereo VR mode
Desktop and mobile

18. WebVR Development Status
Developer builds of Chrome, Firefox (desktop and mobile)
Samsung Internet browser for Gear VR!
WebVR 1.0 API - preliminary spec
http://mozvr.github.io/webvr-spec/
W3C Community Group
https://www.w3.org/community/webvr/

19. The
WebVR Ecosystem
Frameworks
JavaScript libraries
Markup systems
Polyfills
Formats
The “JPEG of 3D”
Tools
Unity, Unreal export
Browser-based VR creation
<glam>
<scene>
<cube id="photocube”></cube>
</scene>
</glam>
#photocube {
image:url(../images/photo.png);
}

20. One Platform.
Billions of Seats.
No Barriers.

21. The Immersive Web
Tony Parisi
June 2, 2016