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Virtual Dressing Room Opportunities
For In-Store Retailers
Global AR Summit
2014
Zugara – Leader in Augmented Retail SolutionsZugara – Leader in Augmented Retail SolutionsZugara – Leader in Augmented Ret...
Our Platform – 1Our Platform – 1stst
Generation Webcam Social ShopperGeneration Webcam Social ShopperOur Platform – 1Our P...
Our Platform – WSS For WebOur Platform – WSS For WebOur Platform – WSS For WebOur Platform – WSS For Web
Confidential – Pl...
Our Platform – WSS For KiosksOur Platform – WSS For KiosksOur Platform – WSS For KiosksOur Platform – WSS For Kiosks
Confi...
Our New 2Our New 2ndnd
Generation Technology For In-Store RetailGeneration Technology For In-Store RetailOur New 2Our New ...
Our Platform – VSS For In-Store RetailOur Platform – VSS For In-Store RetailOur Platform – VSS For In-Store RetailOur Plat...
Our Platform – Samsung PartnershipOur Platform – Samsung PartnershipOur Platform – Samsung PartnershipOur Platform – Samsu...
Our Platform – VSS RBTE 2014 DebutOur Platform – VSS RBTE 2014 DebutOur Platform – VSS RBTE 2014 DebutOur Platform – VSS R...
The In-Store Retail Opportunity for
Virtual Dressing Rooms
Confidential – Please do not distribute
In-Store Retail OpportunityIn-Store Retail OpportunityIn-Store Retail OpportunityIn-Store Retail Opportunity
Confidential ...
Confidential – Please do not distribute
US Retail Sales (Offline vs. Online)US Retail Sales (Offline vs. Online)US Retail ...
Confidential – Please do not distribute
Gap Global Retail Sales (Offline vs. Online)Gap Global Retail Sales (Offline vs. O...
In-Store Retail OpportunityIn-Store Retail OpportunityIn-Store Retail OpportunityIn-Store Retail Opportunity
Confidential ...
Gen Y – Intelligent Dressing Room / Interactive MirrorGen Y – Intelligent Dressing Room / Interactive MirrorGen Y – Intell...
Retail Associates – Tech PerceptionsRetail Associates – Tech PerceptionsRetail Associates – Tech PerceptionsRetail Associa...
Confidential – Please do not distribute
Retail Industry Executive SurveyRetail Industry Executive SurveyRetail Industry Ex...
In-Store Retail OpportunityIn-Store Retail OpportunityIn-Store Retail OpportunityIn-Store Retail Opportunity
Confidential ...
Market Adoption AcceleratingMarket Adoption AcceleratingMarket Adoption AcceleratingMarket Adoption Accelerating
Microsoft...
In-Store Retail OpportunityIn-Store Retail OpportunityIn-Store Retail OpportunityIn-Store Retail Opportunity
Confidential ...
Gartner Hype Cycle – Augmented Reality & Gesture ControlGartner Hype Cycle – Augmented Reality & Gesture ControlGartner Hy...
In-Store Retail OpportunityIn-Store Retail OpportunityIn-Store Retail OpportunityIn-Store Retail Opportunity
Confidential ...
Kinect 1.0 – 1Kinect 1.0 – 1stst
GenerationGenerationKinect 1.0 – 1Kinect 1.0 – 1stst
GenerationGeneration
Kinect 2.0 – 2Kinect 2.0 – 2ndnd
GenerationGenerationKinect 2.0 – 2Kinect 2.0 – 2ndnd
GenerationGeneration
In-Store Retail OpportunityIn-Store Retail OpportunityIn-Store Retail OpportunityIn-Store Retail Opportunity
Confidential ...
Contact InfoContact InfoContact InfoContact Info
Confidential – Please do not distribute
Matthew Szymczyk
Founder & CEO
31...
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Virtual Dressing Room Opportunities for In-Store Retailers - Global AR Summit - Zugara

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Zugara presentation for Global AR Summit in Shanghai, China on May 16th, 2014. The presentation covers Virtual Dressing Room Opportunities for In-Store Retailers. Other topics covered include Augmented Reality and Gesture Control on Gartner's Hype Cycle, Kinect, etc.

Published in: Retail, Business, Technology
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Virtual Dressing Room Opportunities for In-Store Retailers - Global AR Summit - Zugara

  1. 1. Virtual Dressing Room Opportunities For In-Store Retailers Global AR Summit 2014
  2. 2. Zugara – Leader in Augmented Retail SolutionsZugara – Leader in Augmented Retail SolutionsZugara – Leader in Augmented Retail SolutionsZugara – Leader in Augmented Retail Solutions • Leader in Augmented Reality Retail Solutions Since 2008; Natural User Interface and Analytics Focus • Over 10 Years Experience In Retail / Commerce Space • Global Distribution and Adoption of Webcam Social Shopper Platform • Next Generation Virtual Style Sense (VSS)Technology in Retail Trial; Samsung Partnership • Computer Vision and Visual Data Experts; Microsoft Kinect Beta Program • Multiple Granted and Pending Patents in AR Retail Space • Leader in Augmented Reality Retail Solutions Since 2008; Natural User Interface and Analytics Focus • Over 10 Years Experience In Retail / Commerce Space • Global Distribution and Adoption of Webcam Social Shopper Platform • Next Generation Virtual Style Sense (VSS)Technology in Retail Trial; Samsung Partnership • Computer Vision and Visual Data Experts; Microsoft Kinect Beta Program • Multiple Granted and Pending Patents in AR Retail Space Truly Social Shopping Confidential – Please do not distribute
  3. 3. Our Platform – 1Our Platform – 1stst Generation Webcam Social ShopperGeneration Webcam Social ShopperOur Platform – 1Our Platform – 1stst Generation Webcam Social ShopperGeneration Webcam Social Shopper • Debuted in 2009 • Retail Licenses: Mattel, K-Bee, Mahindra Retail, Zawara, Life Styler, Tobi.com • Ecommerce Platform Module API (PrestaShop) • Asset Preparation Tool • Optimized for Ecommerce (Web) use • Debuted in 2009 • Retail Licenses: Mattel, K-Bee, Mahindra Retail, Zawara, Life Styler, Tobi.com • Ecommerce Platform Module API (PrestaShop) • Asset Preparation Tool • Optimized for Ecommerce (Web) use • Debuted in 2013; optimized for Kinect • Retail Licenses: SAFW, PayPal, Mattel, Nokia • Admin System via Tablet for CRM, Social Sharing and POS • Beacon Integration • Optimized for Event / OOH use • Debuted in 2013; optimized for Kinect • Retail Licenses: SAFW, PayPal, Mattel, Nokia • Admin System via Tablet for CRM, Social Sharing and POS • Beacon Integration • Optimized for Event / OOH use WSS For WebWSS For Web WSS For KiosksWSS For Kiosks Confidential – Please do not distribute
  4. 4. Our Platform – WSS For WebOur Platform – WSS For WebOur Platform – WSS For WebOur Platform – WSS For Web Confidential – Please do not distribute
  5. 5. Our Platform – WSS For KiosksOur Platform – WSS For KiosksOur Platform – WSS For KiosksOur Platform – WSS For Kiosks Confidential – Please do not distribute
  6. 6. Our New 2Our New 2ndnd Generation Technology For In-Store RetailGeneration Technology For In-Store RetailOur New 2Our New 2ndnd Generation Technology For In-Store RetailGeneration Technology For In-Store Retail Confidential – Please do not distribute
  7. 7. Our Platform – VSS For In-Store RetailOur Platform – VSS For In-Store RetailOur Platform – VSS For In-Store RetailOur Platform – VSS For In-Store Retail • Tops, Bottoms, Multiple Garments can be digitally altered • Change colors on any garment in real time • Digital color alteration affects entire garment for true 3D effect • Analytics engine tracks how shoppers are engaging with product • Tablet Integration for social sharing and POS functionality • Tops, Bottoms, Multiple Garments can be digitally altered • Change colors on any garment in real time • Digital color alteration affects entire garment for true 3D effect • Analytics engine tracks how shoppers are engaging with product • Tablet Integration for social sharing and POS functionality Virtual Style Sense (VSS) is a next generation Virtual Dressing Room and Visual Data/Analytics Platform for In-Store Retail. VSS Brings “Online Style Analytics to the In-Store Environment” Retailers can now track in-store product engagement from ‘rack to room’ Virtual Style Sense (VSS) is a next generation Virtual Dressing Room and Visual Data/Analytics Platform for In-Store Retail. VSS Brings “Online Style Analytics to the In-Store Environment” Retailers can now track in-store product engagement from ‘rack to room’ Confidential – Please do not distribute
  8. 8. Our Platform – Samsung PartnershipOur Platform – Samsung PartnershipOur Platform – Samsung PartnershipOur Platform – Samsung Partnership • VSS debuted at NRF 2014 in NY with Samsung US and Nordstrom. Shortly thereafter we debuted VSS again at RBTE in London with Samsung UK and Ted Baker. Both debuts featured Samsung Large Format Displays and Galaxy Tablet integration with Zugara’s software. • VSS debuted at NRF 2014 in NY with Samsung US and Nordstrom. Shortly thereafter we debuted VSS again at RBTE in London with Samsung UK and Ted Baker. Both debuts featured Samsung Large Format Displays and Galaxy Tablet integration with Zugara’s software. Confidential – Please do not distribute
  9. 9. Our Platform – VSS RBTE 2014 DebutOur Platform – VSS RBTE 2014 DebutOur Platform – VSS RBTE 2014 DebutOur Platform – VSS RBTE 2014 Debut Confidential – Please do not distribute
  10. 10. The In-Store Retail Opportunity for Virtual Dressing Rooms Confidential – Please do not distribute
  11. 11. In-Store Retail OpportunityIn-Store Retail OpportunityIn-Store Retail OpportunityIn-Store Retail Opportunity Confidential – Please do not distribute In-Store Retail Needs To Innovate and Adopt New Technology To Survive • In-store retail losing share to online retail • 20-40% conversion rates in-store compared to 2-3% online In-Store Retail Needs To Innovate and Adopt New Technology To Survive • In-store retail losing share to online retail • 20-40% conversion rates in-store compared to 2-3% online Confidential – Please do not distribute
  12. 12. Confidential – Please do not distribute US Retail Sales (Offline vs. Online)US Retail Sales (Offline vs. Online)US Retail Sales (Offline vs. Online)US Retail Sales (Offline vs. Online)
  13. 13. Confidential – Please do not distribute Gap Global Retail Sales (Offline vs. Online)Gap Global Retail Sales (Offline vs. Online)Gap Global Retail Sales (Offline vs. Online)Gap Global Retail Sales (Offline vs. Online)
  14. 14. In-Store Retail OpportunityIn-Store Retail OpportunityIn-Store Retail OpportunityIn-Store Retail Opportunity Confidential – Please do not distribute In-Store Retail Needs To Innovate and Adopt New Technology To Survive • In-store retail losing share to online retail • 20-40% conversion rates in-store compared to 2-3% online • In-store retail losing teen demographic • In U.S., teens visits to malls dropped 30% since 2007 In-Store Retail Needs To Innovate and Adopt New Technology To Survive • In-store retail losing share to online retail • 20-40% conversion rates in-store compared to 2-3% online • In-store retail losing teen demographic • In U.S., teens visits to malls dropped 30% since 2007 Confidential – Please do not distribute
  15. 15. Gen Y – Intelligent Dressing Room / Interactive MirrorGen Y – Intelligent Dressing Room / Interactive MirrorGen Y – Intelligent Dressing Room / Interactive MirrorGen Y – Intelligent Dressing Room / Interactive Mirror Confidential – Please do not distribute Source: 2014 Motorola Solutions Shopping Study
  16. 16. Retail Associates – Tech PerceptionsRetail Associates – Tech PerceptionsRetail Associates – Tech PerceptionsRetail Associates – Tech Perceptions Confidential – Please do not distribute Source: 2014 Motorola Solutions Shopping StudySource: 2014 Motorola Solutions Shopping Study
  17. 17. Confidential – Please do not distribute Retail Industry Executive SurveyRetail Industry Executive SurveyRetail Industry Executive SurveyRetail Industry Executive Survey
  18. 18. In-Store Retail OpportunityIn-Store Retail OpportunityIn-Store Retail OpportunityIn-Store Retail Opportunity Confidential – Please do not distribute Augmented Reality And Virtual Dressing Rooms Primed for Adoption • In-store retail has been largest market segment to trial and pilot Virtual Dressing Room Solutions Augmented Reality And Virtual Dressing Rooms Primed for Adoption • In-store retail has been largest market segment to trial and pilot Virtual Dressing Room Solutions Confidential – Please do not distribute
  19. 19. Market Adoption AcceleratingMarket Adoption AcceleratingMarket Adoption AcceleratingMarket Adoption Accelerating Microsoft/Bloomingdales Cisco/John Lewis Marc Jacobs Marshalls LG Uniqlo / Sharp Tag Heuer Tesco In-Store Retail, OOH and Event Segments Have Been Earliest Adopters of Virtual Dressing Rooms. Over 50 implementations have appeared over last 2 years… Confidential – Please do not distribute
  20. 20. In-Store Retail OpportunityIn-Store Retail OpportunityIn-Store Retail OpportunityIn-Store Retail Opportunity Confidential – Please do not distribute Augmented Reality And Virtual Dressing Rooms Primed for Adoption • In-store retail has been largest market segment to trial and pilot Virtual Dressing Room Solutions • AR past “Peak of Inflated Expectations” and entering “Slope of Enlightenment” Augmented Reality And Virtual Dressing Rooms Primed for Adoption • In-store retail has been largest market segment to trial and pilot Virtual Dressing Room Solutions • AR past “Peak of Inflated Expectations” and entering “Slope of Enlightenment” Confidential – Please do not distribute
  21. 21. Gartner Hype Cycle – Augmented Reality & Gesture ControlGartner Hype Cycle – Augmented Reality & Gesture ControlGartner Hype Cycle – Augmented Reality & Gesture ControlGartner Hype Cycle – Augmented Reality & Gesture Control 2010 2011 2012 2013 2014* 2010 2011 2012 2013 2014* Source: Gartner Blue = Augmented Reality Green = Gesture Recognition / Control * = Projected Blue = Augmented Reality Green = Gesture Recognition / Control * = Projected
  22. 22. In-Store Retail OpportunityIn-Store Retail OpportunityIn-Store Retail OpportunityIn-Store Retail Opportunity Confidential – Please do not distribute Augmented Reality And Virtual Dressing Rooms Primed for Adoption • In-store retail has been largest market segment to trial and pilot Virtual Dressing Room Solutions • AR past “Peak of Inflated Expectations” and entering “Slope of Enlightenment” • 2nd Generation AR and Natural User Interface Technologies In Market – Kinect 2.0, Google Glass, etc. Augmented Reality And Virtual Dressing Rooms Primed for Adoption • In-store retail has been largest market segment to trial and pilot Virtual Dressing Room Solutions • AR past “Peak of Inflated Expectations” and entering “Slope of Enlightenment” • 2nd Generation AR and Natural User Interface Technologies In Market – Kinect 2.0, Google Glass, etc.
  23. 23. Kinect 1.0 – 1Kinect 1.0 – 1stst GenerationGenerationKinect 1.0 – 1Kinect 1.0 – 1stst GenerationGeneration
  24. 24. Kinect 2.0 – 2Kinect 2.0 – 2ndnd GenerationGenerationKinect 2.0 – 2Kinect 2.0 – 2ndnd GenerationGeneration
  25. 25. In-Store Retail OpportunityIn-Store Retail OpportunityIn-Store Retail OpportunityIn-Store Retail Opportunity Confidential – Please do not distribute In Closing… • Stop Pushing Conceptual Videos and Be Honest With Retailers • Think As A Retailer and Not A Tech Company • Market Accelerating But Still Early; Data Critical In Closing… • Stop Pushing Conceptual Videos and Be Honest With Retailers • Think As A Retailer and Not A Tech Company • Market Accelerating But Still Early; Data Critical
  26. 26. Contact InfoContact InfoContact InfoContact Info Confidential – Please do not distribute Matthew Szymczyk Founder & CEO 310-566-7444 matt@zugara.com Alex Goldberg CTO alex@zugara.com www.zugara.com Zugara is changing the face of multi-channel retail. Since 2008, we’ve been developing Augmented Reality Retail solutions for the web, events and in- store retail. With a growing patent portfolio specific to AR & Retail, Zugara is focused on developing the future of retail today. 13101 Washington Blvd. Ste. 403 Los Angeles, CA 90066 310-566-7441 Info@zugara.com “The Best Way To Predict The Future Is To Invent It.” Alan Kay

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