SlideShare a Scribd company logo
1 of 13
The Webcam Social Shopper
There’s a Problem With Online Shopping: It Isn’t An “Experience” For A Generation Of “Digital Natives”,  We Must Do Better. Experience Process
Solution: Use AR To Replicate The In Store “At The Rack” Experience
That’s Great, But Are Retailer’s Using It?  www.bananaflame.com
And The Results?  Conversion Rate On: JUNE – 1% JULY AUG – 5% SEPT – 9% LAUNCH
And The Results?  Time Spent In WSS: 5 Minutes, 8 Seconds 50% Of Shoppers Take A Photo 75% Of Shoppers Use Motion Capture Interface
And The Results?  -  Elizabeth Cardy, 22 Banana Flame Shopper
Evolution Of Social Media Interaction
Evolution Of Social Media Interaction
Evolution Of Social Media Interaction
Evolution Of Social Media Interaction
Interactive Collaboration Through Video Chat
Thank You! Matthew Szymczyk Founder & CEO [email_address] @kobrakai

More Related Content

What's hot

Game horizon 28.07.2011, renate nyborg edelman
Game horizon 28.07.2011, renate nyborg   edelmanGame horizon 28.07.2011, renate nyborg   edelman
Game horizon 28.07.2011, renate nyborg edelman
Pleo
 
Barber -- Mobile Super Forum
Barber -- Mobile Super ForumBarber -- Mobile Super Forum
Barber -- Mobile Super Forum
BOLO Conference
 
Pollfish at Open Coffee Athens, October 18, 2013
Pollfish at Open Coffee Athens, October 18, 2013Pollfish at Open Coffee Athens, October 18, 2013
Pollfish at Open Coffee Athens, October 18, 2013
Open Coffee Greece
 

What's hot (20)

Key trends impacting multi channel retail 2017
Key trends impacting multi channel retail 2017Key trends impacting multi channel retail 2017
Key trends impacting multi channel retail 2017
 
Game horizon 28.07.2011, renate nyborg edelman
Game horizon 28.07.2011, renate nyborg   edelmanGame horizon 28.07.2011, renate nyborg   edelman
Game horizon 28.07.2011, renate nyborg edelman
 
MAU Vegas 2016 — Mobile Moments: Shaping the First-Screen Experience to Engag...
MAU Vegas 2016 — Mobile Moments: Shaping the First-Screen Experience to Engag...MAU Vegas 2016 — Mobile Moments: Shaping the First-Screen Experience to Engag...
MAU Vegas 2016 — Mobile Moments: Shaping the First-Screen Experience to Engag...
 
04. JMango360
04. JMango36004. JMango360
04. JMango360
 
Effective Marketing for Your Parking Program
Effective Marketing for Your Parking ProgramEffective Marketing for Your Parking Program
Effective Marketing for Your Parking Program
 
Social, Mobile & The Future of Retail
Social, Mobile & The Future of RetailSocial, Mobile & The Future of Retail
Social, Mobile & The Future of Retail
 
Mobile Marketing is Your Future
Mobile Marketing is Your FutureMobile Marketing is Your Future
Mobile Marketing is Your Future
 
Social, Mobile & The Future of Retail
Social, Mobile & The Future of RetailSocial, Mobile & The Future of Retail
Social, Mobile & The Future of Retail
 
Letsgomo_whymcommerce
Letsgomo_whymcommerceLetsgomo_whymcommerce
Letsgomo_whymcommerce
 
One Squared Presentation: Margot Da Cunha - Video as a Marketing Element
One Squared Presentation: Margot Da Cunha - Video as a Marketing ElementOne Squared Presentation: Margot Da Cunha - Video as a Marketing Element
One Squared Presentation: Margot Da Cunha - Video as a Marketing Element
 
The Truth About Mobile Marketing for B2B Companies
The Truth About Mobile Marketing for B2B CompaniesThe Truth About Mobile Marketing for B2B Companies
The Truth About Mobile Marketing for B2B Companies
 
Barber -- Mobile Super Forum
Barber -- Mobile Super ForumBarber -- Mobile Super Forum
Barber -- Mobile Super Forum
 
Dx3: React for Retail
Dx3: React for RetailDx3: React for Retail
Dx3: React for Retail
 
Let's Talk Business - Mobile Internet 07.06.11
Let's Talk Business - Mobile Internet 07.06.11Let's Talk Business - Mobile Internet 07.06.11
Let's Talk Business - Mobile Internet 07.06.11
 
Burn The Sky mobile communication presentation to CIPR
Burn The Sky mobile communication presentation to CIPRBurn The Sky mobile communication presentation to CIPR
Burn The Sky mobile communication presentation to CIPR
 
A Multi-Touch Attribution In Mobile Retrospective With Trendyol
A Multi-Touch Attribution In Mobile Retrospective With TrendyolA Multi-Touch Attribution In Mobile Retrospective With Trendyol
A Multi-Touch Attribution In Mobile Retrospective With Trendyol
 
Pollfish at Open Coffee Athens, October 18, 2013
Pollfish at Open Coffee Athens, October 18, 2013Pollfish at Open Coffee Athens, October 18, 2013
Pollfish at Open Coffee Athens, October 18, 2013
 
Mobile: Powering Anytime Any Place Communications
Mobile: Powering Anytime Any Place CommunicationsMobile: Powering Anytime Any Place Communications
Mobile: Powering Anytime Any Place Communications
 
Pierson lisa mobile_presentation
Pierson lisa mobile_presentationPierson lisa mobile_presentation
Pierson lisa mobile_presentation
 
Did the recent mobile update affect your website traffic?
Did the recent mobile update affect your website traffic?Did the recent mobile update affect your website traffic?
Did the recent mobile update affect your website traffic?
 

Similar to Evolution of E-commerce & Augmented Reality

The growth of eCommerce: does it impact brand strategy?
The growth of eCommerce: does it impact  brand strategy?The growth of eCommerce: does it impact  brand strategy?
The growth of eCommerce: does it impact brand strategy?
Nurun
 
What is Usersnap
What is UsersnapWhat is Usersnap
What is Usersnap
Usersnap
 
Augmented Reality: From Marketing Buzzword To A Better Consumer Experience
Augmented Reality: From Marketing Buzzword To A Better Consumer ExperienceAugmented Reality: From Marketing Buzzword To A Better Consumer Experience
Augmented Reality: From Marketing Buzzword To A Better Consumer Experience
Zugara
 
Shopinomi 2012 Deck
Shopinomi 2012 DeckShopinomi 2012 Deck
Shopinomi 2012 Deck
Baris Kocdur
 

Similar to Evolution of E-commerce & Augmented Reality (20)

Changing The Future: Emerging Technologies That Will Blow Customers Away
Changing The Future: Emerging Technologies That Will Blow Customers AwayChanging The Future: Emerging Technologies That Will Blow Customers Away
Changing The Future: Emerging Technologies That Will Blow Customers Away
 
Changing The Future: Emerging Technologies That Will Blow Customers Away
Changing The Future: Emerging Technologies That Will Blow Customers AwayChanging The Future: Emerging Technologies That Will Blow Customers Away
Changing The Future: Emerging Technologies That Will Blow Customers Away
 
The growth of eCommerce: does it impact brand strategy?
The growth of eCommerce: does it impact  brand strategy?The growth of eCommerce: does it impact  brand strategy?
The growth of eCommerce: does it impact brand strategy?
 
Augmented Reality: From Marketing Buzzword to a Better Consumer Experience
Augmented Reality: From Marketing Buzzword to a Better Consumer ExperienceAugmented Reality: From Marketing Buzzword to a Better Consumer Experience
Augmented Reality: From Marketing Buzzword to a Better Consumer Experience
 
Augmented Reality - From Marketing Buzzword To A Better Consumer Experience
Augmented Reality - From Marketing Buzzword To A Better Consumer ExperienceAugmented Reality - From Marketing Buzzword To A Better Consumer Experience
Augmented Reality - From Marketing Buzzword To A Better Consumer Experience
 
Interact15 | 15 Ways to Make Your Website Stickier in 2015
Interact15 | 15 Ways to Make Your Website Stickier in 2015Interact15 | 15 Ways to Make Your Website Stickier in 2015
Interact15 | 15 Ways to Make Your Website Stickier in 2015
 
Why Product Managers Must Relearn Their Customers
Why Product Managers Must Relearn Their CustomersWhy Product Managers Must Relearn Their Customers
Why Product Managers Must Relearn Their Customers
 
What is Usersnap
What is UsersnapWhat is Usersnap
What is Usersnap
 
Technosuming - BCM's What Next presentation August 2011
Technosuming - BCM's What Next presentation August 2011Technosuming - BCM's What Next presentation August 2011
Technosuming - BCM's What Next presentation August 2011
 
Why Iksula chose Internet Retail
Why Iksula chose Internet RetailWhy Iksula chose Internet Retail
Why Iksula chose Internet Retail
 
LeanStartup Challenge Presentation
LeanStartup Challenge PresentationLeanStartup Challenge Presentation
LeanStartup Challenge Presentation
 
Augmented Reality: From Marketing Buzzword To A Better Consumer Experience
Augmented Reality: From Marketing Buzzword To A Better Consumer ExperienceAugmented Reality: From Marketing Buzzword To A Better Consumer Experience
Augmented Reality: From Marketing Buzzword To A Better Consumer Experience
 
Bridging The Gap Between Online and Offline
Bridging The Gap Between Online and OfflineBridging The Gap Between Online and Offline
Bridging The Gap Between Online and Offline
 
Propreitary Video Programming Drives Sales: A Key Item Marketing Innovation
Propreitary Video Programming Drives Sales:  A Key Item Marketing InnovationPropreitary Video Programming Drives Sales:  A Key Item Marketing Innovation
Propreitary Video Programming Drives Sales: A Key Item Marketing Innovation
 
Augmented Reality And Fashion
Augmented Reality And FashionAugmented Reality And Fashion
Augmented Reality And Fashion
 
Augmented Reality and Fashion
Augmented Reality and FashionAugmented Reality and Fashion
Augmented Reality and Fashion
 
Media, emerging comm tech & payments v4 march 2012
Media, emerging comm tech & payments v4 march 2012Media, emerging comm tech & payments v4 march 2012
Media, emerging comm tech & payments v4 march 2012
 
ARPM2015 Digital Dissected
ARPM2015 Digital Dissected ARPM2015 Digital Dissected
ARPM2015 Digital Dissected
 
BlueSnap Digital Summit 2019 Seattle
BlueSnap Digital Summit 2019 SeattleBlueSnap Digital Summit 2019 Seattle
BlueSnap Digital Summit 2019 Seattle
 
Shopinomi 2012 Deck
Shopinomi 2012 DeckShopinomi 2012 Deck
Shopinomi 2012 Deck
 

More from Matthew Szymczyk

More from Matthew Szymczyk (18)

AWE Asia 2015 - Zugara Presentation
AWE Asia 2015 - Zugara PresentationAWE Asia 2015 - Zugara Presentation
AWE Asia 2015 - Zugara Presentation
 
Virtual Dressing Room Opportunities for In-Store Retailers - Global AR Summit...
Virtual Dressing Room Opportunities for In-Store Retailers - Global AR Summit...Virtual Dressing Room Opportunities for In-Store Retailers - Global AR Summit...
Virtual Dressing Room Opportunities for In-Store Retailers - Global AR Summit...
 
Overview of The Virtual Dressing Room Market - Augmented World Expo
Overview of The Virtual Dressing Room Market - Augmented World ExpoOverview of The Virtual Dressing Room Market - Augmented World Expo
Overview of The Virtual Dressing Room Market - Augmented World Expo
 
The Augmented Reality Retail Hype Cycle 2012
The Augmented Reality Retail Hype Cycle 2012The Augmented Reality Retail Hype Cycle 2012
The Augmented Reality Retail Hype Cycle 2012
 
AR E-Commerce And The 5-8 Foot Experience
AR E-Commerce And The 5-8 Foot ExperienceAR E-Commerce And The 5-8 Foot Experience
AR E-Commerce And The 5-8 Foot Experience
 
Digiday Mobile - Mobile AR, Look Out For the Snake Oil
Digiday Mobile - Mobile AR, Look Out For the Snake OilDigiday Mobile - Mobile AR, Look Out For the Snake Oil
Digiday Mobile - Mobile AR, Look Out For the Snake Oil
 
Augmented Reality Data - Webcam Social Shopper
Augmented Reality Data - Webcam Social ShopperAugmented Reality Data - Webcam Social Shopper
Augmented Reality Data - Webcam Social Shopper
 
Augmented Reality For Branded Experiences
Augmented Reality For Branded ExperiencesAugmented Reality For Branded Experiences
Augmented Reality For Branded Experiences
 
Blurring The Lines With Augmented Reality
Blurring The Lines With Augmented RealityBlurring The Lines With Augmented Reality
Blurring The Lines With Augmented Reality
 
Netexplorateur - The Future of Communication + Augmented Reality
Netexplorateur - The Future of Communication + Augmented RealityNetexplorateur - The Future of Communication + Augmented Reality
Netexplorateur - The Future of Communication + Augmented Reality
 
InterACT! Conference Presentation on Augmented Reality
InterACT! Conference Presentation on Augmented RealityInterACT! Conference Presentation on Augmented Reality
InterACT! Conference Presentation on Augmented Reality
 
Augmented Reality: From Marketing Buzzword To A Better Consumer Experence
Augmented Reality: From Marketing Buzzword To A Better Consumer ExperenceAugmented Reality: From Marketing Buzzword To A Better Consumer Experence
Augmented Reality: From Marketing Buzzword To A Better Consumer Experence
 
Commoditization to Automation - WTF Do We Do?
Commoditization to Automation - WTF Do We Do?Commoditization to Automation - WTF Do We Do?
Commoditization to Automation - WTF Do We Do?
 
Building Business Models Around E-Commerce and Augmented Reality
Building Business Models Around E-Commerce and Augmented RealityBuilding Business Models Around E-Commerce and Augmented Reality
Building Business Models Around E-Commerce and Augmented Reality
 
Building Business Models Around Augmented Reality
Building Business Models Around Augmented RealityBuilding Business Models Around Augmented Reality
Building Business Models Around Augmented Reality
 
Augmented Reality Statistics 2009
Augmented Reality Statistics 2009Augmented Reality Statistics 2009
Augmented Reality Statistics 2009
 
Zugara SIME 2009 Stockholm Presentation - Augmented Reality
Zugara SIME 2009 Stockholm Presentation - Augmented RealityZugara SIME 2009 Stockholm Presentation - Augmented Reality
Zugara SIME 2009 Stockholm Presentation - Augmented Reality
 
IAB Poland - Zugara Augmented Reality Presentation
IAB Poland - Zugara Augmented Reality PresentationIAB Poland - Zugara Augmented Reality Presentation
IAB Poland - Zugara Augmented Reality Presentation
 

Recently uploaded

Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Victor Rentea
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Victor Rentea
 

Recently uploaded (20)

Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
 
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontology
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 
Elevate Developer Efficiency & build GenAI Application with Amazon Q​
Elevate Developer Efficiency & build GenAI Application with Amazon Q​Elevate Developer Efficiency & build GenAI Application with Amazon Q​
Elevate Developer Efficiency & build GenAI Application with Amazon Q​
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
 

Evolution of E-commerce & Augmented Reality

Editor's Notes

  1. By 2015 47% of the population will be under 25.
  2. Home page Comp Product detail page
  3. Additional Date: Time Spent – 5minutes 8 seconds Almost 50% of people are taking a photo 75% are using motion capture interface
  4. Additional Date: Time Spent – 5minutes 8 seconds Almost 50% of people are taking a photo 75% are using motion capture interface
  5. AR Is often a singular experience. WSS helps solicit feedback from friends.
  6. Though Social Media involves interaction, it doesn’t involve interactive collaboration
  7. Though Social Media involves interaction, it doesn’t involve interactive collaboration
  8. How can we use AR to transform conversation and interaction into interactive collaboration?
  9. Evolution of AR AR individual Experience - AR + Social Media - AR + Video Chat