2. • Nestle was founded in 1867 in Geneva,
Switzerland by Henri Nestle.
• World’s largest food and beverages company
• Nestle India manufactures a variety of food
products such as infant food, milk products,
beverages, prepared dishes & cooking aids etc.
• Some of the famous brands of Nestle are
NESCAFE, MAGGI, MILKYBAR, MILO, KIT KAT, BAR-
ONE, MILKMAID, NESTEA, NESTLE Milk, NESTLE
SLIM Milk etc.
3. Mission Statement
GOOD FOOD,GOOD LIFE
Good Food is the primary source of Good Health
throughout life. We strive to bring consumers foods
that are safe, of high quality and provide optimal
nutrition to meet physiological needs. In addition to
Nutrition, Health and Wellness, Nestlé products
bring consumers the vital ingredients of taste and
pleasure.
4. • During the first half of 2009, the company
registered a total income of 257.8 million and
profit of 23.73 million.
• Milk products and nutrition account for
around 45% of nestle total revenue.
• Beverage products generate 22 per cent of
the company’s total revenue.
• Prepared dishes and cooking aids generate 33
per cent.
5. • Operation strategy
• The strategies represents a fundamental change in the
way we do business and for Nestle, it is an opportunity
for continuously improving in every aspect of their
business and to show their respect for people around the
globe
6. Corporate strategy
• The ability to react and act on environmental
changes is a crucial part of Nestle’s strategy.
Nestle has a sophisticated R&D department. A
steady stream of new inventions and product
improvements allows Nestle to keep up its
competitive edge. Supporting this globally aware
approach the company is organized into seven
worldwide strategic business units which are
called “SBUs”. These units formulate the high
level strategic decisions on a worldwide basis,
while each of these SBUs focuses on a specific
segment: chocolate, infant food, coffee etc. .
7.
8. Research and Development
• Research and Development is a key competitive
advantage for Nestlé. With 29
research, development and technology facilities
worldwide, Nestlé has the largest R&D network
of any food company. By bringing together all of
its global R&D resources, Nestlé is able to provide
high quality, safe food solutions for consumers
worldwide – whether this is in terms of nutrition,
health, wellness and taste. Nestlé is able to
launch new products quickly and efficiently, in
countries all over the world, by integrating
regulatory affairs in all its R&D activities.
