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- 1. FMCG INDUSTRIES Submitted By: KishanGoyal Aniket Anand Sakshi Kumari Sonali Yadav Abhishek Kesari Submitted To, Prof. Yachna Malhotra
- 2. Introduction to FMCG •Fast-Moving Consumer Goods (FMCG), also known as Consumer Packaged Goods (CPG), are the everyday heroes of our shopping baskets. • FMCG products have a high turnover rate. • Variety is the Spice of Life. • Small Price, Big Impact. • Eye-catching packaging, clever slogans, and strategic marketing are crucial for FMCG brands. • Global Reach
- 3. SWOTAnalysis Strengths • Widespread Reachand Brand Recognition • Efficient Supply Chain and Cost Management • Product Diversification and Innovation Weaknesses Opportunities • Expanding into Emerging Markets. • Embracing E-commerce and Digital Marketing • Catering to Changing Consumer Preferences Threats • Changing consumer preferences • Stringent Regulations and Compliance Requirements • Intense Competition and Price Sensitivity • Vulnerability to Economic Downturns • High Dependence on Raw Material Costs
- 4. PESTELANAYSIS Political: • Government policiesand regulations • Foreign trade • Funding Economic: • Inflation and currency fluctuations • Economic growth and disposable income Social: • Changing consumer preferences • Rising social media influence
- 5. Technological: • Automation androbotics • Research and Development Environmental: • Climate change and natural resource scarcity • Demand environmentally friendly packaging and production practices Legal: • Food safety and labeling regulations • Labor laws and employee safety regulations
- 6. Top 3 Companies 1 HIINDUSTANUNILEVER LIMITED 2 3 Nestle ITC MARKET CAP - 5.78 LAKH CR. MARKET CAP - 2.48 LAKH CR. MARKET CAP - 6.05 LAKH CR.
- 7. Introduction to prominent businessleaders Rohit Jawa CEO of Hindustan Unilever Suresh Narayanan CEO Of Nestle India Sanjeev Puri CEO of ITC
- 8. Communication strategy of3 industries 1 Targeted Marketing FMCG companies employ targeted marketing strategies, leveraging customer insights and data to personalize brand communication 2 Digital Marketing The communication focus includes interactive digital platforms, social media engagement, and influencer collaborations to enhance brand visibility. 3 Social Responsibility Campaigns FMCG companies often integrate social responsibility initiatives into their communication strategies to connect with socially conscious consumers.
- 9. Product Line of3 Industries NESTLE HINDUSTAN UNILEVER LIMITED ITC Including FOOD, PERSONAL CARE, HOTELS AND BEVERAGES Involves cleaning, laundry, and home maintenance necessities. Product line of Hindustan Unilever limited Home and Personal Care Beverages Personal Wash
- 10. Product Line of3 Industries NESTLE HINDUSTAN UNILEVER LIMITED ITC Includes FOOD AND BEVERAGES including snacks, beverages, and staple food items. Including FOOD, PERSONAL CARE, HOTELS AND BEVERAGES Involves cleaning, laundry, and home maintenance necessities.
- 11. Learning Outcomes Industry Insights Understandingthe market trends and consumer behaviors impacting the FMCG sector. Strategic Planning Developing effective strategies for product development, distribution, and marketing. Networking Opportunities Connecting with industry peers and potential collaborators for mutual growth.
- 12. News Analysis relatedto FMCG 1 Unilever Partners with Plastic Bank This initiative aims to tackle plastic pollution while creating economic opportunities for local communities.. 2 Nestlé Unveils Net-Zero Roadmap The plan focuses on renewable energy, sustainable packaging, and responsible sourcing, reflecting the growing consumer demand for environmentally conscious products. 3 Russia-Ukraine War Disrupts Markets The ongoing war has disrupted supply chains and led to rising prices for certain raw materials, impacting some FMCG products.
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