Video marketing helps you gain exposure for your small business. It allows you to develop the KLT Factor - know, like and trust. After my colleague, Bonnie Gean, wrote a guest post on my blog about 7 fears most people have about creating videos - I turned it into a PowerPoint presentation (as well as a video). Tips for debunking those fears included. Use video marketing to build and boost your business.

1. Debunking 7 Myths About the
Fear of Video Marketing
Thanks to guest blogger,
Bonnie Gean
http://bonniegean.com

2. Myth #1: I don’t like my voice
• It’s not about YOU, it’s about your audience.
• If some people do not like your voice – that
is on their shoulders. Don’t use this as a
crutch.
• Kick excuses to the curb & serve the people
who need your help.

3. Myth #2: I don’t look good on
camera.
 You probably don’t like having your photo taken either, but
you’re not here to win a beauty contest.
 You can create a screen cast video that doesn’t require you
to sit in front of the camera.

4. Myth #3: I cannot afford to buy
equipment.
 Use your cell phone or iPad.
These devices do just fine for
creating a short 2-minute
video.
 Don’t own either device,
download a copy of Open
Office, which offers
presentation software
similar to Microsoft
PowerPoint.

5. Myth #4: I don’t have enough time.
Waking up 30 minutes earlier to record a
video is doable; you will not miss that
extra ½ hour of sleep!

6. Myth #5: I am not brave enough.
 Be afraid and do it anyway.
 Your fears will subside as
time goes by.
 Think back to days when you
dreaded doing other
ventures for the first time;
repetition cures all doubts.

7. Myth #6: I don’t have anything
valuable to share.
 If this were true, you would not be a blogger sharing information
in written form.
 Video is just another format to deliver the same information.

8. Myth #7: I am not popular enough.
 Video marketing is not
a popularity contest.
 Your reputation will
grow as you continue to
share relevant
information for your
viewers to enjoy.