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Tactic matters - or why we need a digital apprenticeship model

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TACTIC MATTERS

OR WHY WE NEED TO
HAVE
A DIGITAL
APPRENTICESHIP
MODEL

GEEK GIRL MEETUP
SEPTEMBER BERLIN 2012
   @NicoleSi...

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The plan
   „With all talk about strategy, tactics and
    operation is often overlooked. As a result
    process documen...

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Strategy vs. Tactics
Strategy              Tactic (+ Operation)
 Vision – where do    how do we get there
  we want to g...

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Tactic matters - or why we need a digital apprenticeship model

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My slides from the geekgirlmeetup.de on why we should look at a more structured approach to transfer knowledge systematically.

My slides from the geekgirlmeetup.de on why we should look at a more structured approach to transfer knowledge systematically.

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Tactic matters - or why we need a digital apprenticeship model

  1. 1. TACTIC MATTERS OR WHY WE NEED TO HAVE A DIGITAL APPRENTICESHIP MODEL GEEK GIRL MEETUP SEPTEMBER BERLIN 2012 @NicoleSimon, nicole-simon.eu
  2. 2. The plan  „With all talk about strategy, tactics and operation is often overlooked. As a result process documentation is considered evil and not learning the tools of the trade kinda hipster. I will present examples and myths from my daily work and client liefe and hope to leave you with a better idea of why tactics are relevant”  A move to Berlin came in the way. ;) So more fingerfood ideas than the planned meal.
  3. 3. Strategy vs. Tactics Strategy Tactic (+ Operation)  Vision – where do  how do we get there we want to go and  what is to do? why  steps, procedures,  what to achieve workflows
  4. 4. Example for tactics  Setting up / running / supporting / managing  mail boxes to work with externals / VA  a tumblr blog the proper way  content process from research to publishing  blogger outreach  events with attendees list  running data through scripts / spreadsheet  organizing a physical inbox
  5. 5. Everything playing together Quelle Wikipedia, Artikel Note, Klavierauszug, Partitur
  6. 6. Amateur versus professional  Amateur tries around and if successful, is happy  Does not really learn from experiences  Professional tries to get to the ground of what they are doing and providing solutions which can be optimized over time  Tries to transfer knowledge to strengthen the web of knowledge  And there are people who like doing this
  7. 7. People love accounting  Okay, some people love accounting. If you don„t love it, don„t work there  Simple question: Did you build Lego or play with it?  I heard most of my life „Step away from the tools!“ - when in fact I should step closer towards them  there is a strong need to move towards an apprentice – journeyman – master model to
  8. 8. practice makes perfect  Malcom Gladwell‟s outliers describes the famous 10K hours (but he also describes “to be there at the right time”)  But you will not be able to „do‟ everything on that level which is why we need more connection points or as I like to call it pipes
  9. 9. More pipes and more connections  Having single ego driven products and services / startups will not move us ahead.  We need more connection between systems in order to achive what science fiction has been promising us for like forever  Working on open source projects / creative commons will not be the future but it is a step in the right direction  „Tactics“ as I define it play a huge part
  10. 10. Understand roles  Traditional model of shared production process is working – you should adapt it  But this requires also a mindset of such a workflow  Ask yourself: If you had an assistant, would you trust them with your inbox aka Google Mail login?  Is then the solution to not have an assistant or prepare your surrounding in a way that you can?
  11. 11. Example Interview Deutschlandradio  Each of the following is one person  pre interview / initial contact  setting up time and place of recording  getting me in the studio, setting up  technician on my side  technician on the oder side  pre show person to coordinate  moderator to talk to me  Sounds crazy?
  12. 12. We need to evolve  Technology – while advancing forward – has moved backwards  The things I could do a decade ago are not available any more  We are dumbing down (and startups play their part in this) instead of moving to a <insertwordhere> future  That includes spending ressources
  13. 13. No input, no output
  14. 14. The master apprentice problem  People stay on the level pre apprentice  There is no system to compare yourself in regards of your skill set  Teaching of skills and craftsmanship is not done systematically or properly  Result: We all stay amateurs and waste time with people who need apprenticeship level support instead of working with professionals
  15. 15. Using skripts / workflows 15  “Cooking by recipe” makes your steps repeatable  Everything you do more than once a year should be skripted  Goal: Be able to switch of your brain
  16. 16. Workflow is not evil  Enterprise and traditional business is a source of inspiration for easier working  No fretting over what to do  Bad workflow is the problem  “French intern” test  “it is about being ready”
  17. 17. Learn the tools and ask the master  If in doubt, find somebody who can do it better than you do.  They know the tricks of the trade and know where you currently stand  Start to have a producer mindset, not a consumer, start looking for the ways to enhance and help others
  18. 18. Pay it forward works  Things will not come back to you directly but indirectly  Example my podcast series  It allows me from time to time to ask stupid questions  I get asked things in my area of expertise which help me to deepen my knowledge
  19. 19. ‚Fazit„  Ignore what people are telling you to go to / at and move towards what you like doing  Comments, suggestions? I„d love to get your input! http://nicole-simon.eu/contact

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