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Tactic matters - or why we need a digital apprenticeship model


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My slides from the on why we should look at a more structured approach to transfer knowledge systematically.

Published in: Business, Technology, Education
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Tactic matters - or why we need a digital apprenticeship model

  2. 2. The plan „With all talk about strategy, tactics and operation is often overlooked. As a result process documentation is considered evil and not learning the tools of the trade kinda hipster. I will present examples and myths from my daily work and client liefe and hope to leave you with a better idea of why tactics are relevant” A move to Berlin came in the way. ;) So more fingerfood ideas than the planned meal.
  3. 3. Strategy vs. TacticsStrategy Tactic (+ Operation) Vision – where do  how do we get there we want to go and  what is to do? why  steps, procedures, what to achieve workflows
  4. 4. Example for tactics Setting up / running / supporting / managing mail boxes to work with externals / VA a tumblr blog the proper way content process from research to publishing blogger outreach events with attendees list running data through scripts / spreadsheet organizing a physical inbox
  5. 5. Everything playing togetherQuelle Wikipedia, Artikel Note, Klavierauszug, Partitur
  6. 6. Amateur versus professional Amateur tries around and if successful, is happy Does not really learn from experiences Professional tries to get to the ground of what they are doing and providing solutions which can be optimized over time Tries to transfer knowledge to strengthen the web of knowledge And there are people who like doing this
  7. 7. People love accounting Okay, some people love accounting. If you don„t love it, don„t work there Simple question: Did you build Lego or play with it? I heard most of my life „Step away from the tools!“ - when in fact I should step closer towards them there is a strong need to move towards an apprentice – journeyman – master model to
  8. 8. practice makes perfect Malcom Gladwell‟s outliers describes the famous 10K hours (but he also describes “to be there at the right time”) But you will not be able to „do‟ everything on that level which is why we need more connection points or as I like to call it pipes
  9. 9. More pipes and moreconnections Having single ego driven products and services / startups will not move us ahead. We need more connection between systems in order to achive what science fiction has been promising us for like forever Working on open source projects / creative commons will not be the future but it is a step in the right direction „Tactics“ as I define it play a huge part
  10. 10. Understand roles Traditional model of shared production process is working – you should adapt it But this requires also a mindset of such a workflow Ask yourself: If you had an assistant, would you trust them with your inbox aka Google Mail login? Is then the solution to not have an assistant or prepare your surrounding in a way that you can?
  11. 11. Example InterviewDeutschlandradio Each of the following is one person pre interview / initial contact setting up time and place of recording getting me in the studio, setting up technician on my side technician on the oder side pre show person to coordinate moderator to talk to me Sounds crazy?
  12. 12. We need to evolve Technology – while advancing forward – has moved backwards The things I could do a decade ago are not available any more We are dumbing down (and startups play their part in this) instead of moving to a <insertwordhere> future That includes spending ressources
  13. 13. No input, no output
  14. 14. The master apprentice problem People stay on the level pre apprentice There is no system to compare yourself in regards of your skill set Teaching of skills and craftsmanship is not done systematically or properly Result: We all stay amateurs and waste time with people who need apprenticeship level support instead of working with professionals
  15. 15. Using skripts / workflows15  “Cooking by recipe” makes your steps repeatable  Everything you do more than once a year should be skripted  Goal: Be able to switch of your brain
  16. 16. Workflow is not evil Enterprise and traditional business is a source of inspiration for easier working No fretting over what to do Bad workflow is the problem “French intern” test “it is about being ready”
  17. 17. Learn the tools and ask themaster If in doubt, find somebody who can do it better than you do. They know the tricks of the trade and know where you currently stand Start to have a producer mindset, not a consumer, start looking for the ways to enhance and help others
  18. 18. Pay it forward works Things will not come back to you directly but indirectly Example my podcast series It allows me from time to time to ask stupid questions I get asked things in my area of expertise which help me to deepen my knowledge
  19. 19. ‚Fazit„ Ignore what people are telling you to go to / at and move towards what you like doing Comments, suggestions? I„d love to get your input!