A negotiation strategy refers to the overall approach taken when exchanging proposals to resolve a conflict. The strategy is influenced by one's paradigm or worldview. There are several common negotiation strategies including win-win which seeks mutual benefit through cooperation, win-lose which is competitive and focused on one's own needs, and lose-lose which damages both sides. Effective negotiation strategies aim for win-win solutions by separating people from problems, focusing on interests rather than positions, generating mutually beneficial proposals, and using objective criteria to evaluate options.