The document proposes a content strategy plan for the Neighborhood Design Center's website. It identifies key target personas as volunteers and donors. It outlines the buyer's journey for each persona and how they become aware of, evaluate, and purchase the organization. The content voice is described as curious, innovative, and optimistic. Key themes and messages focus on the organization's legacy, impact, partnerships, and innovative design ideas. Unique differentiators include the operating model, civic component, and community roots. A six-month content production and distribution plan is proposed to guide staff, underscore messages, allocate resources, capture metrics, and maximize digital channels. An editorial calendar, process, and distribution plan are recommended along with a content audit and measurement