The document outlines a content strategy pitch for the Neighborhood Design Center's website. It recommends focusing content on two target personas and developing it around key themes and messages that highlight the organization's legacy, impact, partnerships, and innovative ideas. The plan includes defining a content voice, creating editorial and distribution calendars, and instituting metrics to measure engagement and guide future content. Implementation would involve guiding staff, allocating resources, capturing metrics, and maximizing digital channels over a six-month period.