The document provides a content plan for redesigning the website of 4Site Interactive Studios to better achieve their business goals in 2013. Key recommendations include streamlining the navigation, improving visual communication of content, increasing use of taxonomy and related content recommendations, and highlighting case studies and clients to demonstrate creative abilities and successes. The redesign aims to position 4Site as a top-tier digital agency and increase lead generation from the website.
This powerpoint explores how to maximize Facebook in business. Also covers some of the newest features they just rolled out related to business pages/profiles.
Facebook’s launch of Timeline for brands requires marketers to prioritize content strategy and engaging experiences more than ever. Gone are the days when accumulating "Likes" is an acceptable key performance indicator. Now companies must carefully develop editorial and engagement plans in order to use Facebook to build connected brands – or close relationships with audiences formed by being useful, usable, desirable, visible, and engaging.
The newly launched Facebook Graph Search allows members of the world's largest social network to find content through their Facebook social connections. If Facebook can get its members to adopt the new functionality and power personalized results, marketers may see Graph Search start to own Local Search over the likes of Google Local, Trip Advisor and Yelp. But we are in early days. As Facebook Graph Search evolves, CMOs and their teams should ensure visibility in both Graph Search and users' newsfeeds by sharing engaging content with their audiences. Moreover, employing a holistic social strategy and active community management are increasingly essential to succeeding on Facebook under the new world of Graph Search. In essence, companies will succeed in the era of Graph Search by building connected brands, or a close relationship with their audiences. This point of view discusses in more detail what Graph Search is all about and how brands can use content and conversation to build connected brands.
How to reach and build your Facebook audience. Learn why social media is a vital component of your SEO.
How to manage your Facebook page like a rockstar! Important setting for page managers. Target your audience and engage.
This powerpoint explores how to maximize Facebook in business. Also covers some of the newest features they just rolled out related to business pages/profiles.
Facebook’s launch of Timeline for brands requires marketers to prioritize content strategy and engaging experiences more than ever. Gone are the days when accumulating "Likes" is an acceptable key performance indicator. Now companies must carefully develop editorial and engagement plans in order to use Facebook to build connected brands – or close relationships with audiences formed by being useful, usable, desirable, visible, and engaging.
The newly launched Facebook Graph Search allows members of the world's largest social network to find content through their Facebook social connections. If Facebook can get its members to adopt the new functionality and power personalized results, marketers may see Graph Search start to own Local Search over the likes of Google Local, Trip Advisor and Yelp. But we are in early days. As Facebook Graph Search evolves, CMOs and their teams should ensure visibility in both Graph Search and users' newsfeeds by sharing engaging content with their audiences. Moreover, employing a holistic social strategy and active community management are increasingly essential to succeeding on Facebook under the new world of Graph Search. In essence, companies will succeed in the era of Graph Search by building connected brands, or a close relationship with their audiences. This point of view discusses in more detail what Graph Search is all about and how brands can use content and conversation to build connected brands.
How to reach and build your Facebook audience. Learn why social media is a vital component of your SEO.
How to manage your Facebook page like a rockstar! Important setting for page managers. Target your audience and engage.
Back & Spine Pain Management Doctors, Surgeon Website Marketing Proposalbasicspine
Â
Spine and Neurosurgeons who perform surgeries to treat back pain, spine pain and other joint related conditions often empty companies to perform online marketing. Try a real medical marketing firm, located in Newport Beach which is next to Irvine in Orange County, California. We suggest the best method for cost effective marketing online is by a medial marketing firm. The down fall is these marketing firms do not understand medical rules and regulations and can easily get these pain management practice in trouble. Professional example of a Medical Device Company marketing proposal slideshow. Back and Spine Pain doctors seeking a tool to aid in the recovery of lower back pain and the tools and devices used to provide this relief is given in a marketing plan for search engine optimization for on page and off page. This explains the reasons why a company would need help with marketing online. Simple "on page" SEO no longer does the trick. If you have questions, please contact us (866) 398-0868.
http://www.Basicspine.com : Example Site
This slide gives you an overview of social marketing and its benefits for expanding business opportunities in general and for CMC as well.
https://www.linkedin.com/company/cmcsoft-ltd-co
Let's be honest. A lot of college and university websites could use some improvement. Visitors get lost, offerings are unclear and the content and design don't represent all the amazing things you do.
Learn more at http://www.percussion.com
Join VisionPoint Marketing and Percussion as we walk you through a step-by-step process and share lessons learned from two of the largest institutions on the east coast.
How SMO and SEO Interact. Differences, Similarities. How to Apply SEO to the 5 Social Media Principles. How to use Semantics to Integrate Social Media and SEO. By Jacob Morgan (SMO) and Jose Nunez (SEO), Technical Consultants from www.HiRank.com
Members of Connect: Professional Women’s Network share tips for launching a successful website.
Connect: Professional Women’s Network is online community with more than 350,000 members that discusses issues relevant to women and their success. The free LinkedIn group powered by Citi also features videos interviews with influential businesswomen, live Q&As with experts and slideshows with career advice. To learn more and join the conversation in the largest women's group on LinkedIn, visit http://lnkd.in/womenconnect.
Recruitment Strategies Using Web 2.0 Social Networking TechnologiesHoward Oliver
Â
Interactive Workshop on Recruitment Strategies Using Web 2.0 Social Networking Technologies - March 30, 2009 - Federated Press Council Conference. Topics:
Using social networking tools and word of mouth to increase marketing and brand your organization
Measuring the ROI of social media
Adopting social media to supplement traditional media
Suggested pilot project for HR professionals
Reference links supplied. For more info email: whatifwhatnext@on.aibne.com
The rest of this post discusses 11 different roles that make up a fully functional social media team. But that doesn’t mean that you’ll necessarily need to hire 11 different people to achieve the outcomes you are looking for. If you’re a small business (on a budget), less persons may cover multiple roles to flesh out your strategy on a smaller scale.
8 Keys to Creating More Meaningful ContentBarry Feldman
Â
I was staring at my keyboard and there they were: eight keys to content marketing. The eight symbols on your number keys suggest effective approaches to creating more meaningful content.
Back & Spine Pain Management Doctors, Surgeon Website Marketing Proposalbasicspine
Â
Spine and Neurosurgeons who perform surgeries to treat back pain, spine pain and other joint related conditions often empty companies to perform online marketing. Try a real medical marketing firm, located in Newport Beach which is next to Irvine in Orange County, California. We suggest the best method for cost effective marketing online is by a medial marketing firm. The down fall is these marketing firms do not understand medical rules and regulations and can easily get these pain management practice in trouble. Professional example of a Medical Device Company marketing proposal slideshow. Back and Spine Pain doctors seeking a tool to aid in the recovery of lower back pain and the tools and devices used to provide this relief is given in a marketing plan for search engine optimization for on page and off page. This explains the reasons why a company would need help with marketing online. Simple "on page" SEO no longer does the trick. If you have questions, please contact us (866) 398-0868.
http://www.Basicspine.com : Example Site
This slide gives you an overview of social marketing and its benefits for expanding business opportunities in general and for CMC as well.
https://www.linkedin.com/company/cmcsoft-ltd-co
Let's be honest. A lot of college and university websites could use some improvement. Visitors get lost, offerings are unclear and the content and design don't represent all the amazing things you do.
Learn more at http://www.percussion.com
Join VisionPoint Marketing and Percussion as we walk you through a step-by-step process and share lessons learned from two of the largest institutions on the east coast.
How SMO and SEO Interact. Differences, Similarities. How to Apply SEO to the 5 Social Media Principles. How to use Semantics to Integrate Social Media and SEO. By Jacob Morgan (SMO) and Jose Nunez (SEO), Technical Consultants from www.HiRank.com
Members of Connect: Professional Women’s Network share tips for launching a successful website.
Connect: Professional Women’s Network is online community with more than 350,000 members that discusses issues relevant to women and their success. The free LinkedIn group powered by Citi also features videos interviews with influential businesswomen, live Q&As with experts and slideshows with career advice. To learn more and join the conversation in the largest women's group on LinkedIn, visit http://lnkd.in/womenconnect.
Recruitment Strategies Using Web 2.0 Social Networking TechnologiesHoward Oliver
Â
Interactive Workshop on Recruitment Strategies Using Web 2.0 Social Networking Technologies - March 30, 2009 - Federated Press Council Conference. Topics:
Using social networking tools and word of mouth to increase marketing and brand your organization
Measuring the ROI of social media
Adopting social media to supplement traditional media
Suggested pilot project for HR professionals
Reference links supplied. For more info email: whatifwhatnext@on.aibne.com
The rest of this post discusses 11 different roles that make up a fully functional social media team. But that doesn’t mean that you’ll necessarily need to hire 11 different people to achieve the outcomes you are looking for. If you’re a small business (on a budget), less persons may cover multiple roles to flesh out your strategy on a smaller scale.
8 Keys to Creating More Meaningful ContentBarry Feldman
Â
I was staring at my keyboard and there they were: eight keys to content marketing. The eight symbols on your number keys suggest effective approaches to creating more meaningful content.
Four Steps to a Tantalizing 'About' Page: The Perfect Recipe to Build Credibi...Julia Rymut
Â
About pages are important to help your reader know and trust you. But writing them can feel awkward. You don’t want to sound, you know, snooty.
Learn the 4 easy steps to writing an About page that interests your readers and gets them to contact you.
Fast, Cheap, and Good: The Small Business Guide to Content CreationPure Chat
Â
You want it all. Of course you do! When it comes to creating content as a small business owner, you don't have all the money or time in the world. We get it. In this guide, we cover everything you need to know to create fast, cheap and good content.
The Accidental Writer: Great Web Copy for EveryoneMelanie Seibert
Â
Great copy is critical to the effectiveness of nearly every website. Yet often, a business owner, designer, or developer, perhaps pressured by budget and time limitations, will write the copy him- or herself. This session will tell you when that's a good idea, and when it's not. For those times when it's okay to be the "accidental writer," you'll learn quick tips for crafting effective web copy. For those times when you really need to bring in a pro, you'll learn how to work with a web writer to get the best copy for your website, as quickly and cheaply as possible.
A copywriter's bible of (power) words that sell - and how to use themBelinda Weaver
Â
Words that sell. As a copywriter, they are our bread and butter. Words that turn the ordinary into something worth paying money for.
Get ready for 63 copywriter's power words in 8 categories with 3 all important action steps.
Visit copywritematters.com for more copywriting courses, consults and content to improve your writing!
19 tips to make your product description more persuasive. Includes a dozen ecommerce examples.
People don’t read online; unless they’re about to spend money—then they scrutinize each word.
Design, SEO, and advertising can only get you so far. If you want to accelerate sales online, you need persuasive copy. According to Harvard Business professor Gerald Zaltman, 95% of our purchase decision occurs in the subconscious mind. Most marketers ignore how our brains work and fight against human psychology.
Social Media Marketing Agency Proposal PowerPoint Presentation SlidesSlideTeam
Â
If your company needs to submit a Social Media Marketing Agency Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3gzzWbc
Forward thinking organizations understand that social business is so much more than a marketing campaign, however many struggle with finding the starting line for ways to bring social business into their organization. This presentation take executives through a structured approach for developing social business initiative from concept to pilot, including ROI measures. Mini-case studies help bring concepts to life.
How to do affiliate marketing NOT PUBLISHED.pdfmoonchaudhy
Â
"Unlock the secrets of successful affiliate marketing with our comprehensive guide. From choosing the right niche to scaling your business, discover essential strategies, tips, and pitfalls to avoid. Whether you're a beginner or seasoned marketer, this article is your roadmap to maximizing income through affiliate marketing. Dive in and take your online ventures to new heights!"
I am glad to share my 2nd (#TASK1) internship task at The Sparks Foundation for batch #GRIPOCT21. The task was aimed to create a marketing plan for The Sparks Foundation. I have created a general digital marketing plan which is purely assumption-based. I strongly believe that the exact execution of this plan will bring long-term success & sustainability to The Sparks Foundation.
Social Networking Consulting Proposal PowerPoint Presentation SlidesSlideTeam
Â
If your company needs to submit a Social Networking Consulting Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/34cHTPn
Background information and testimonials for b2b companies seeking content marketing program leadership with seasoned boutique consulting organization 3WaysDigital and Founder Trish Barber
USA Guest Posting Services Integrating with Social Media.pdfUsaguestpostingServi
Â
USA guest posting services are an indispensable tool for businesses seeking to grow their online presence and engage with a wider audience. By strategically leveraging guest posting opportunities, crafting valuable content, and building meaningful relationships, businesses can foster a thriving online community. Embrace the power of guest posting and watch your brand flourish in the digital landscape.
The Search Engine Optimization Specialist is responsible for day-to-day management of ongoing search engine optimization programs, both on-site and on-page, as well as off-site, including link building, content development and social media integration. In addition, this role may have assigned client work in Social Media Marketing, Paid Online Marketing on multiple platforms and Website Development. You are accountable to the client and to the Director of Online Marketing overseeing assigned programs to deliver superior results. This role combines several competencies: (1) Search engine optimization knowledge; (2) Social Media Marketing knowledge, and (3) General online marketing knowledge that includes search engine marketing and website content development & project management.
At full capacity, you would manage a number of existing clients across multiple industries and of multiple budgets, with responsibility for maintaining and improving performance (organic, social or paid) to achieve target imputed ROI within set budgets. A portion of your work might involve managing new websites through the development process, including content-writing optimized for high conversions.
We provide SEO service globally from India and for the website in any language. Get free SEO consultation to understand your business requirements. We offer quality service at the Best market price.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Â
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Â
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Â
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Â
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
Â
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
DevOps and Testing slides at DASA ConnectKari Kakkonen
Â
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Â
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Â
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
Â
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
Â
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
Â
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Â
4Site Studios New Website Content Plan
1. 4Site Website Redesign Content Plan
Project: 4Site Studios Rebrand
Prepared For: 4Site Studios Staff
Prepared By: Riche Zamor, Director of Strategy
Last Update: May 21, 2013
Summary
4Site Interactive Studios seeks to redesign their existing website to better communicate the capabilities and experience of the agency. In the
first quarter of 2013, we have undergone an agency rebrand with the goal of positioning ourselves as a top-tier digital creative agency that
specializes in work with the nonprofit sector. Although the website, is not our primary marketing tool, going forward it will act as the base
from which we build brand awareness and lead generation through digital communications.
In order to increase brand awareness and lead generation, we plan to redesign and redevelop the existing website to better showcase our
new brand; demonstrate the extent of our creative abilities; and provide more information about our project successes and processes to
aid organizations in deciding whether 4Site will make a good strategic partner.
4Site Interactive Studios Website Redesign Content Plan | 1
2. Business Goals
As outlined in our marketing plan, we have set three high level goals for 2013:
1. Position 4Site as a top-tier digital creative agency working with the nonprofit sector
2. Increase lead generation
3. Deepen client engagement to increase recurring business
Please reference the 4Site Studios 2013 Marketing & Communications Plan for more details.
Project Goals
In order for the 4Site Studios website to be a tool in helping us reach our 2013 business goals and objectives, we will need to accomplish
the following:
Goal Recommendation Priority
Communicate our new brand purpose and pillars through
the website
Redesign the website based on our new brand; seed the
new site with our new brand slogan and key messages
High
Produce new content to better communicate our capabilities
as an integrated digital creative agency
Rewrite content from new brand voice; let our work speak
for the level of service we offer; provide better descriptions
of our services and how they work together
High
Change the architecture of the website markup for better Improve page markup within theme templates; consistently High
4Site Interactive Studios Website Redesign Content Plan | 2
3. search indexing use alt text and titles for images; consistently use metadata
across website content; use metadata to optimize content
for sharing on social platforms
Improve the information architecture so users are finding
key content quicker and easier
Streamline navigation into a single menu; remove
unnecessary pages from the site navigation; use more
descriptive, personable navigation nomenclature
High
Change calls-to-action to improve click throughs to key
landing pages
Use unique and descriptive calls-to-action for every
marquee banner on the website
High
Improve visual representation of content to increase click
throughs
Change project teaser images on the website to images of
our work, which yield higher clicks than images of icons or
logos; use color images to draw people’s eye to content;
strategically use images to direct a user’s eye to
calls-to-action on the website; where possible, replace text
with visuals to minimize the time a user needs to spend
consuming content before taking action
Medium
Increase the number of pages visited per visit and amount
of time spent on pages
Show users content topically related to the page a visitor is
viewing; increase use of photo galleries, videos, and
embedded documents within content pages
Medium
Better showcase our thought leadership content Decrease the number of items in our portfolio to highlight
only case studies of our best work; highlight blog posts
throughout the website that we are proudest of and are
most popular
Medium
Improve social media integration Change configuration of social share buttons to display
native like/share icons; showcase our social media presence
in a more prominent and visually attractive way; possibly
Low
4Site Interactive Studios Website Redesign Content Plan | 3
4. aggregate posts from social networks other than Twitter
Improve upon interactive features of the website Change commenting system to a 3rd-party service with a
better user experience; provide an easier way for users to
sign up for our email list; create other ways for visitors to
interact with us, like downloading thought leadership
documents, etc.
Low
4Site Interactive Studios Website Redesign Content Plan | 4
5. Website Audience
Our target market consists of two client bases: medium-to-large size nonprofit organizations and social businesses, and small-to-medium
size PR and advertising agencies that have a small or no digital practice in-house. Within these organizations, we seek to reach decision
makers who can allocate budgets to projects and either decide on, or play a key role in choosing, partner agencies.
Audience Profiles
Below are high-level profiles of the type of organizations we intend to target our content to. As a B2B business, our target audiences are
other organizations made up of many types of people. To that end, we will focus on creating content that will appeal to the broader
audience making up these organizations with the goal of specifically reaching decision makers further defined in our user personas below.
Social Orgs. and Businesses Agencies
Type/Focus Environment, Science and Technology, Health, Education,
Community Development, Arts/Cultural, Issue Advocacy
Public relations, advertising, or direct mail, with a
focus on public affairs, cause or social marketing
Mission Progressive-focus Progressive-focus
Size Varies Varies
Annual Revenue $5MM+/yr Varies
Location Northeast & Mid-Atlantic Northeast & Mid-Atlantic
Examples American Cancer Society, Conservation International,
Care2, Smithonian
CommunicationWorks, Levick Communications,
HagerSharp
4Site Interactive Studios Website Redesign Content Plan | 5
6. User Personas
Jessica Freeport
Director of Online Communications,
Environment Defenders of America
Age: 29
Location: Alexandria, VA
Bio:
Jessica Freeport is the Director of Online Communications for Environment Defenders of America (EDA). Jessica has over ten years of
experience in the environment movement, driving organizational growth and legislative change through effective communications strategy,
media outreach, and social media. Prior to joining Environment Defenders of America, Jessica served on the communications teams of a
number of local and national environmental organizations helping them to integrate their online and offline communications to gain
influencer support and drive supporters to take action.
Jessica, as many digital strategists in the nonprofit sector, is an accidental techie. She stumbled into blogging while managing
communications and media outreach for Friends of the Rose Kennedy Parkway. Since then, she has leveraged her background in social
media and knack for gaining influencer support to bring about legislation change on many key environmental issues.
Situation:
Jessica has been frustrated with the EDA website, and her job, for quite some time. She inherited a system that was built by the former
technology director over six years ago, and it has not been updated since. Her boss is reluctant to allocate budget for redeveloping the
website, although her and her team feel the current system is costing the organization valuable man-hours.
4Site Interactive Studios Website Redesign Content Plan | 6
7. User Need Statements:
“ I am so ****ing frustrated with this website! I wish we could just rebuild this thing so I don’t have to spend so much time replicating work
in multiple places.”
“ She doesn’t get it! She doesn’t have to deal with this everyday. How can I show her that we can save time and money by redeveloping the
website.”
Motivators:
â—Ź Frustration with the current system
â—Ź Need for improving efficiency in content administration
â—Ź Gain (further) trust and respect of colleagues, especially
senior leadership
Depressors:
â—Ź Lack of trust/support from senior leadership
User Behavior:
Goals Key Actions
Get approval of a budget for redesigning the EDA website Search for web development project guides; seek advice from
professional network
Write an RFP for redesign/redevelopment of the website Search for RFP’s online; request RFP advice/guides on listserves;
seek advice from professional network
Find a vendor for the project Ask colleagues and friends for a reference; Google search for
agencies that specialize in working with nonprofits; request
recommendations from industry listserves; search through
industry vendor lists
4Site Interactive Studios Website Redesign Content Plan | 7
8. Solicit proposals Call/email desired agencies about project; send RFP out over
industry listserves; post RFP to organization website
Select a vendor Call/read references; review vendors’ past work; ask
friends/professional network about agencies
Desired User Interaction:
In descending order, we would like this user to do the following:
1. Contact us to engage their organization in developing a strategy and development plan for their new website, which will lead to
development of the website by us or development of an RFP
2. Send us a project RFP developed by the organization’s staff or another consultant, requesting we submit a proposal
3. Subscribe to our email list or download a white paper/case study to learn more about what we do and our approach
4Site Interactive Studios Website Redesign Content Plan | 8
9. Dave Zimmerman
VP of Digital Strategy,
Merritt Communications
Age: 36
Location: Washington, DC
Bio:
David Zimmerman is a pioneer in the use of social media for cause marketing. David played a critical role in the development of the Pepsi
Refresh Project, and has advised Fortune 500 companies and Philanthropy 400 organizations on the strategic use of social media to build
awareness or change perception of their brand.
Previous to joining Merritt Communications, David worked as an Account Director at Powell Tate Social Impact, and previous to that as an
Account Supervisor on Edelman Digital’s Public Affairs team.
David hales from Michigan, where he received his BA in Communications from University of Michigan Ann Harbor. He then moved to
Cambridge, MA, where he received an MPA from the Harvard Kennedy School.
When not working, David can be found training for a crossfit competition, debating policy with his buddies on the Hill, or exploring new
restaurants DC has to offer.
Situation:
David joined Merritt Communications because he saw the opportunity to take a leadership role within a reputable PR agency founding their
digital practice. He is the first person to be hired to focus exclusively on digital. He will have the assistance of a few Account Executives who
4Site Interactive Studios Website Redesign Content Plan | 9
10. have an interest in social media, but no full-time junior staff will be hired until the agency can bring in additional work. He needs to hire a
firm that he can turn to when he needs to develop websites, apps, or digital content/assets for client projects.
User Need Statements:
“I kind of miss being able to walk down the hall and talk to a tech team when I just need to get stuff done quickly.”
“ Jane and Will are awesome, but I need someone who knows more about digital to just bounce some ideas off of once and awhile.”
Motivators:
â—Ź Growing an award-winning digital practice
â—Ź Impressing his colleagues and senior leadership
Depressors:
â—Ź Being the only person with a background in online
communications within the agency
â—Ź Lack of larger-scale digital projects
User Behavior:
Goals Key Actions
Find a creative/development shop he can outsource production
work to
Pull from relationships he has with past vendors; ask professional
network for recommendations; Google search small digital
agencies in the area
4Site Interactive Studios Website Redesign Content Plan | 10
11. Desired User Interaction:
In descending order, we would like this user to do the following:
1. Contact us about to being a long-term strategic partner for his agency
2. Send us a RFP for a client project, requesting we submit a proposal
4Site Interactive Studios Website Redesign Content Plan | 11
13. Information Architecture
Analysis
After performing a thorough analysis of the current 4Site website analytics, we were able to gain a few valuable insights into the ways
visitors currently use our site:
General:
â—Ź Users follow our navigation left-to-right through the navigation, with about 20% drop-off as users click from page to page
â—Ź People are not scrolling far down our pages, especially on the homepage, so key content needs to be above the fold
â—Ź No one visits our website to access our client portal
â—Ź People are not clicking on the link to sign up for our email list, we may need to expose the form to generate signups
â—Ź We make very little use of taxonomy on the website, so we have no data on how this may impact pageviews or time on site
Homepage:
â—Ź Very few people click on the slides in our slideshow to access pages, they defer to the main navigation
â—Ź Less than 4% of people click on a link below the slideshow
â—Ź People are not clicking to slide through our portfolio items on the homepage, and only visiting items that display when they hit the
homepage
â—Ź In the portfolio section, people are mostly clicking on images of websites, not images of logos
Portfolio:
â—Ź Very few people click to expand the groupings of projects on our portfolio page
Services:
â—Ź Page receives the highest bounce rate of any landing page on the website
4Site Interactive Studios Website Redesign Content Plan | 13
14. Blog:
â—Ź Our blog page gets very little traffic
â—‹ People typically visit individual posts they discover through search
â—Ź Visitors typically do not visit other content after reading a blog post
Recommendations
Given these discoveries, we should streamline the site navigation into one main navigation ordered based on page popularity and
relevance to user need - portfolio, services, about us, blog then contact us. By doing this we are putting the content needs of our target
users first, allowing them to quickly access what they are looking for and make a quick decision about our agency.
We also want to make better use of content as a way to direct people to key pages and posts on the website. Visual banners with specific
calls-to-action can be just as powerful a tool in directing traffic as our streamlined navigation, but provide us with the opportunity to have
an explicit ask for each person who clicks through to that page.
4Site Interactive Studios Website Redesign Content Plan | 14
16. Annotations:
1. The features project page should contain filters for project type and cause
2. The service pages should display related content from Our Insights and Portfolio, as well as contain a webform so clients can contact
us about our services
3. Our insights will be a collection of various content types with filters for content type, topic, etc.
4Site Interactive Studios Website Redesign Content Plan | 16
17. Taxonomy Schema
4Site’s new website will leverage a shared taxonomy structure that will power a lightweight content recommendation engine. We will tie
key content types - blog posts, projects, and resources - together based on the following vocabularies:
Vocabulary Description Example Terms Type of Field
Topic Shared vocabulary across all
blog posts, resources and
projects; should allow selection
of multiple topics on any of
these content types, but no
freetagging
NTEN Conference, DrupalCon
2013, Content As Media
Webinar Series
Multiselect
Client Should contain an image field
for attaching client logos and a
field for Cause
NetCentric Campaigns, National
Building Museum, Say Yes to
Education
Single
Cause Description of the type or cause
we were working for
Advocacy, Science and
Technology, Advocacy
Multiselect
Resource Type Descriptive taxonomy White Paper, Case Study, Single
4Site Interactive Studios Website Redesign Content Plan | 17
18. describing the contents of each
resource node
Tutorial Video
4Site Interactive Studios Website Redesign Content Plan | 18
19. Page Inventory
Below is a description of the major pages of the website, as outlined in the sitemap above.
## New Page Purpose Content/Page Type Source Content New? Note
0.0 Homepage Communicate our
primary message of
being an integrated
agency and direct
people to key
landing pages
View N/A Y
1.0 Our Work Present a gallery of
the various projects
we have completed
for clients
View http://4sitestudios.co
m/portfolio
M Only 8-12 projects should be
featured
1.1 Case Studies Highlight case
studies from the
work we have done
with clients
View http://4sitestudios.co
m/portfolio
M
1.1.x Projects Describe the
solution we
provided for a
Project http://4sitestudios.co
m/portfolio
M
4Site Interactive Studios Website Redesign Content Plan | 19
20. particular client’s
need
1.2 Clients Display a listing of
our clients
View Y This view will pull from the
client taxonomy
2.0 What We Do List our various
service areas with
descriptions of each
View http://4sitestudios.co
m/services
Y
2.1 Strategy Describe our
strategy services
and display related
work
Basic Page http://4sitestudios.co
m/services
Y The webform on this page will
be a standard webform block
added to all of Services pages
2.2 Design Describe our design
services and display
related work
Basic Page http://4sitestudios.co
m/services
Y The webform on this page will
be a standard webform block
added to all of Services pages
2.3 Video Describe our video
services and display
related work
Basic Page http://4sitestudios.co
m/services
Y The webform on this page will
be a standard webform block
added to all of Services pages
2.4 Development Describe our
development
services and display
related work
Basic Page http://4sitestudios.co
m/services
Y The webform on this page will
be a standard webform block
added to all of Services pages
4Site Interactive Studios Website Redesign Content Plan | 20
21. 2.5 Services-on-
Demand
Describe how we
offer fast-delivery
services for small
projects through
our client support
packages
Basic Page http://4sitestudios.co
m/support
Y The webform on this page will
be a standard webform block
added to all of Services pages
3.0 Products Landing page
describing our
various product
offerings
Webform N/A Y
3.1 Hub CMS Detail our
distribution of
Drupal
Webform Y
3.2 Dub Player Detail our custom
video player
product
Webform Y
4.0 Who We Are Give an overview of
the agency and
what we do
Basic page http://4sitestudios.co
m/about-us
Y
4.1 About 4Site Give the history of
the company
Basic page N/A Y
4Site Interactive Studios Website Redesign Content Plan | 21
22. 4.2 Our Team Show a listing of all
the staff at the
agency
View http://4sitestudios.co
m/about-us
Y
4.2.x Staff Bios Give a detailed
description of a
team member’s
experience
Bio http://4sitestudios.co
m/about-us
Y
4.3 Our Process Describe how we
work with clients
Basic page N/A Y
4.4 Giving Back Outline our
contributions to the
nonprofit and open
source community
Basic page N/A Y
5.0 Our Insights Showcase our
thought leadership
content
View http://4sitestudios.co
m/blog
N
6.0 Hire Us Allow people to
contact us about
particular projects
Webform http://4sitestudios.co
m/contact
M
7.0 SERP Display search
results
View N
4Site Interactive Studios Website Redesign Content Plan | 22
23. Content Structure
Below is a description of the types of content that will be published on the new 4Site website, taxonomies that will be used to organize
content, and metadata that should be used to optimize content for SEO. The below recommendations are derived from the content needs
defined in and discovered through our website audit, personas, and recommended information architecture.
Content Types
The following content types will be used to represent content that 4Site will publish to the redesigned website:
Content Type Description Field Taxonomy Notes
Basic Page Page containing static
content
â—Ź Title
â—Ź Body
â—Ź Attachment
Blog Post Informal posts to share
our latest thinking or
current affairs within the
company and industry
â—Ź Title
â—Ź Banner Image
â—Ź Body
â—Ź Video Embed
â—Ź Attachment
â—Ź Service Reference
â—Ź Topic
Client Represents data about â—Ź Client Name â—Ź Cause
4Site Interactive Studios Website Redesign Content Plan | 23
24. clients that will be
referenced on Project
nodes and other content
types
â—Ź Logo
Project Describes various client
projects we have
completed
â—Ź Project Name
â—Ź Project Slideshow
Images
â—Ź Project Video
â—Ź Short Description
â—Ź Client Reference
â—Ź Client Testimonial
â—Ź Challenge
â—Ź Challenge
Thumbnail
â—Ź Our Solution
â—Ź Solution
Thumbnail
â—Ź The Results
â—Ź Results Thumbnail
â—Ź Service Reference
â—Ź Topic
â—Ź Cause
There should be either a
slideshow or a video, not
both.
Service Represents the services
we offer to clients
â—Ź Service
â—Ź Service Icon
â—Ź Service
Description
4Site Interactive Studios Website Redesign Content Plan | 24
25. â—Ź Capabilities (Field
Group)
â—‹ Capability
Title
â—‹ Capability
Image
â—‹ Capability
Description
â—Ź Form
Resource Displays whitepapers,
case studies, reports, and
any other downloadable
thought leadership
content we produce
â—Ź Title
â—Ź Body
â—Ź Attachment
â—Ź Embedded Media
(Youtube, Vimeo,
Slideshare)
â—Ź Service Reference
â—Ź Resource Type
â—Ź Topic
â—Ź Client
â—Ź Cause
Should have the option
require o require people
complete a form before
completing the
Bio Gives a detailed
description of the work
experience of the team
â—Ź Name
â—Ź Title
â—Ź Bio
â—Ź Fun Fact
â—Ź Cover Photo
â—Ź Social Media
Profiles
â—‹ Twitter
4Site Interactive Studios Website Redesign Content Plan | 25
26. â—‹ Linkedin
â—Ź Service Reference
Webform Allows us to create
custom online forms for
landing pages
â—Ź Title
â—Ź Body
4Site Interactive Studios Website Redesign Content Plan | 26
27. Microcopy
To ensure content portability and optimization across various platforms, every content type should have the following fieldset enabled:
â—Ź Microcopy Title
â—Ź Microcopy Description
â—Ź Microcopy Thumbnail
These fields will populate metadata for content shared on social media platforms, such as Facebook and Twitter, with properly formatted
titles, descriptions, images. See Metadata section below.
4Site Interactive Studios Website Redesign Content Plan | 27
28. Metadata
The following metadata should be associated with each piece of content:
Metadata Description Notes
Title Title optimized for SEO Variable per node
Description Description optimized for SEO Variable per node
Keywords Targeted keywords relevant to the
content published
Variable per node
Canonical URL Informs search engines that the node
URL is related to the default CMS URL
(i.e. node/1)
Varies per node
og:description Facebook Open Graph description Variable per node
og:image Image that appears when content is
shared on Facebook
This should default to any thumbnail
attached to the node, or use the 4Site
logo as a fallback
fb:app_id ID that ties our website to our Facebook
page
This will be the same across every page
Twitter Card metadata Formats attachments to Tweets for
proper display on Twitter using Twitter
Variable per node
4Site Interactive Studios Website Redesign Content Plan | 28
29. cards
Rel tag Links our Google+ page to all indexed
pages on the website
Will be persistent on every page. Should
link to our Google+ page.
Google Site Verification Verifies ownership of your website and
indexing by Google
Will be persistent on every page
MS Validate Verifies ownership of your website and
indexing by Bing
Will be persistent on every page
4Site Interactive Studios Website Redesign Content Plan | 29