The document discusses internal and external stakeholders of an organization. It defines stakeholders as any person or group with an interest in the business achieving its objectives. Internal stakeholders are inside the business, while external stakeholders are outside. It provides examples of common internal and external stakeholders. The document also discusses identifying and prioritizing stakeholder requirements, as well as differentiating relationships between stakeholders and the organization. It outlines steps to improve stakeholder relationships, including identifying key stakeholders, contributions/inducements, prioritizing them, measuring contributions/inducements, evaluating relationships, and ranking stakeholders by influence and expected outcomes.

1. New Venture Creation 3

3. Module 1: Internal and external stakeholders

7. 1.1 Identify internal and external stakeholders The organisation Employees Shareholders The Media Labour unions Financial institutions Competitors Customers Suppliers Special interest groups Government Social variables Economic variables Political variables Technological variables

14. Activity 1 Stakeholder Requirements

19. 2.2 Differentiate a variety of relationships

22. 2.4 Strategies to improve stakeholder relationships

25. 2.4 Steps to improve stakeholder relationships High Low Strong Weak

26. Steps to improve stakeholder relations Rank Stakeholder Expected outcomes Measurement Actions Person 1. Students High pass rate National norms Committed staff HODs