SlideShare a Scribd company logo
Business with a Soul: A
New Approach to
Capitalism
Join the Conversation
@ConsciousCapNNV
@NCET
Introductions
We Believe…
• Business is good because it creates value;
• It’s ethical because it is based on voluntary
exchange;
• It’s noble because it can elevate our existence;
• And it’s heroic because it lifts people out of
poverty and creates prosperity.
Conscious
Capitalism, Inc.
Conscious
Capitalism
CC Northern
Nevada
Purpose:
Advance the understanding and practice of
Conscious Capitalism in Northern Nevada.
How:
Outreach, support, storytelling, and advocacy
Northern Nevada Chapter
TODAY
1984
2005
2007
2010
2012
2016
FoE companies listed in
the book outperformed
the S&P 500 by 14
times and Good to
Great Companies by 6
times over a 15 year
period.
*Firms of Endearment
How?
“
People will work for a
paycheck, but they
will commit to a
cause.
Higher Purpose Is…
H Heroic
E Evolving
A Aligning
L Loving
I Inspiring
N Natural
G Galvanizing
Case Study: Waste Management
• Old: “Helping the world dissolve of it’s
problems.”
• New: “Looking for innovative ways to extract
value (in the form of energy and materials)
from the waste stream.”
Stakeholder Model
S Society
P Partners
I Investors
C Customers
E Employees
E Environment
Purpose and
core values
Team
member
happiness
Partnerships
with vendors
& suppliers
Satisfied &
delighted
customers
Community &
environmental
responsiveness
Motivated
investors
Motivated
team members
Innovation
and service
Quality
products
Good
value
Sales
growth
Profits and
growth
Corporate
citizenship
Giving
back
Congruent
values
Increased job
satisfaction
“
The most power
leadership tool you
have is your own
personal example.
Qualities of Conscious Leaders
S Selfless
E Enthusiasm
L Long-term orientation
F Flexible
L Loving and caring
E Emotional Intelligence
S Systems Intelligence
S Spiritual Intelligence
“
Your personal core values
define who you are, and a
company’s core values
ultimately define the company’s
character and brand. For
individuals, character is destiny.
For organizations, culture is
destiny.
Cultures of Conscious Businesses
T Trust
A Authenticity
C Caring
T Transparency
I Integrity
L Learning
E Empowerment
Strategy
Culture
Join the Movement
Events
• Conscious Coffee Chats
o First Fridays, 7:30am-9:00am, Riverside Hub
o Upcoming Chat: December 1st
• Conscious Business & Leadership Workshop
o Q1, 2018 (stay tuned for dates!)
• Ambassador Training Workshop
• Q1, 2018 (stay tuned for dates!)
Other Ways
• Become a Member
• Serve as an Ambassador
• Join the Board
Q&A
Connect with #CCNNV
ConsciousCapitalismNNV.org
Info@ConsciousCapitalismNNV.org

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NCET Biz Cafe | Amber Barnes / Lindsay Bradley, Business with a Soul | Nov 2017

Editor's Notes

  1. Took out #CCMeetsNNV
  2. Section 1: Introductions - You - CC - Chapter
  3. CC is three things all at once… a movement
  4. A philosophy… the four tenets to create a conscious business.
  5. An organization… Conscious Capitalism: A movement aimed at freeing the heroic spirit of entrepreneurship CCI: A non profit organization focused on changing the way business is practiced and perceived globally CCNNV: Part of a global chapter network. Our purpose is to advance the understanding and practice of CC in NNV. We’re creating a local community of conscious capitalists, we’re providing education and we’re connecting people with resources to help them practice CC.
  6. 1984: R. Edward Freeman publishes Strategic Management: A stakeholder approach 2005: FLOW is founded by John Mackey and Michael Strong to “Liberate the entrepreneurial spirit for good.” Includes 3 projects – 1 being CC 2007: Raj Sisodia and David Wolfe publish Firms of Endearment and John Mackey publishes a white paper “Conscious Capitalism: Creating a New Paradigm for Business”, first gathering of thought leaders to discuss growing this movement 2010: FLOW projects are split into separate entities – Conscious Capitalism, Inc. is born 2012: John Mackey and Raj Sisodia publish “Conscious Capitalism: Liberating the Heroic Spirit of Business”. First chapter launches in Australia. 2016: CCNNV launches Today: 24 chapters in the US, 12 international chapters – including: Australia/new zealand, brazil, Cananda, chile, mexico, costa rica, Denmark, germany, israel, South Africa, Spain, United Kingdom
  7. Strongest in asia pacific 64%, latin america 63%, and africa 63% North america 42% and europe 40%
  8. A call to adventure…. What if we changed the narrative of business? What if we changed the way business is practiced? What if we changed the way business is perceived?
  9. First by sharing the conscious capitalist credo… if that resonates… then By introducing individuals and leaders to the tenets of conscious capitalism Then by helping them intregrate these principles into their role, the way they lead, and the way their business operates Introduce 12 steps
  10. Higher purpose is your company’s reason for existence apart from profit. It’s a definitive statement about the difference you’re trying to make. Ask: What’s the benefit of having a higher purpose? Glue that holds org together Magnet that attracts the right people Reduces friction within org. and its ecosystem Gives energy and relevance to org and people Feel good about what youre doing and why you’re investing time, energy and money Greater levels of creativity, collaboration, diligence, etc. Without it: Lost identity Process over purpose – people fee like cogs in the machine.
  11. Simon Sinek, Author – Start With Why and Leaders Eat Last
  12. Stakeholder Integration – it’s a way of thinking. A mindset. Orientation of stakeholder versus shareholder – focusing on the good of the system It’s taking a long-term versus short-term view It’s relational instead of transactional Primary stakeholders 5-7/ secondary handful Primary are almost always customers, employees, shareholders/investors (if applicable) Maybe environment, suppliers, vendors – depending on business Others: Community, government, etc.
  13. Here’s an example of a stakeholder map from WholeFoods
  14. Conscious Leadership
  15. John Wooden, Basketball Coach UCLA, TED Talk Speaker
  16. Conscious Culture
  17. Tony Hsieh, CEO, Zappos
  18. CC is three things all at once… a movement
  19. CC is three things all at once… a movement