Sponsorship involves a cash and/or in-kind fee paid to a property in return for access to commercial opportunities. It amplifies relevance and impact between two businesses through cash or services. The document provides strategies for securing sponsorships, such as establishing value, engaging supporters, creating alignment between partners, developing long-term relationships, and cultivating media connections. Sponsorships require a long-term, marathon-style approach.

1. SPONSORSHIP:
Unlock the best kept secret
for revenue generation

2. SPONSORSHIP:
”cash and/or in-kind fee paid to a
property in return for access to the
exploitable commercial potential
associated with that property”

3. SPONSORSHIP:
Amplifies the relevance and impact
between 2 or more business properties,
through cash and/or in-kind services

6. ADVERTISING

9. What do companies sponsor?
”"

10. ADVERTISING
- versus -
SPONSORSHIP

11. Where do you find sponsors?

12. ROAD TO
SUCCESS

13. Why do companies sponsor?
”"

14. TIME OUT

18. HALL OF FAME IDEA

19. TOP
5
STRATEGIES

20. Strategy #1
ESTABLISH YOUR
VALUE PROPOSITION

21. Strategy #2
RALLY YOUR TRIBE

22. Strategy #3
CREATE ALIGNMENT

23. Strategy #4
PLAY THE LONG GAME

24. Strategy #5
DEVELOP RELATIONSHIPS
WITH THE MEDIA

26. SPONSORSHIPS
ARE A
MARATHON

27. Danny Heinsohn
danny@resiliencehappens.com
RESOURCES:
www.sponsorship.com
www.eventmarketer.com