NABOC Osoyoos Sept 2015
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#Aboriginal #Entrepreneurs are a force of advancement and change in our business community in #Canada as they have a built-in desire to build sustainable communities, preserve and protect the land and make a difference through business ventures they are passionate about. Providing talented aboriginals with how-to marketing and media steps that show them how is key.
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NABOC Osoyoos Sept 2015
- 1. Aboriginal Entrepreneurs A Force of Change #ForceofChange
- 3. Aboriginal Business Growth ”Aboriginal people are net contributors to the economy by $11 billion dollars. Today." - Clint Davis Aboriginal Banking TD Bank Group, 2011 Report
- 4. What Is An Entrepreneur?
- 6. Why Do It?
- 8. Sprit Works – Shain Jackson www.authenticaboriginalproducts.ca
- 10. “There are many bright, innovative Aboriginal business people in Canada who just need a bit of help with resources and guidance to get their ideas off the ground. But the biggest thing we as a country need to do is to inspire and encourage that innovation.” Brett Wilson, Entrepreneur, Philanthropist & Dragon’s Den Panelist What Will It Take?
- 11. Education, Inspiration & Support
- 13. Our Story
- 15. DJ O’Show - Orene Askew
- 18. Business Ideas
- 19. "There is no scarcity of opportunity to make a living at what you love. There’s only scarcity of resolve to make it happen.” Dr. Wayne Dyer
- 20. Next Steps
- 21. The Squamish Nation Success Protocol
- 22. Partner with Us! Activ8 Education for Aboriginal Entrepreneurs Tel 604-687-2004 loa@activ8inc.com www.activ8training.com www.twitter.com/activ8inc www.facebook.com/activ8inc
- 23. Squamish Nation Success Story
- 26. GAP ANALYSIS
- 27. Solutions
- 28. Every First Nation needs a cheerleader for the success of their membership…
- 30. Procurement and Joint Venture Opportunities
- 31. Questions?
Editor's Notes
- https://www.aadnc-aandc.gc.ca/eng/1100100014298/1100100014302 Aboriginal Population Growth In Canada https://www.td.com/document/PDF/corporateresponsibility/TD-and-Aboriginal-Communities-in-Canada.pdf https://www.ic.gc.ca/eic/site/061.nsf/vwapj/SEC-EEC_eng.pdf/$file/SEC-EEC_eng.pdf Integrated marketing agency since 2000 Team 60+ collective years of design, web & marketing experience SMEs - brand development and outreach to advance growth. Work with start up entrepreneurs starting to $100 Million plus Build brands, high profile media stories, search results, targeted leads, increased web traffic & get them social media savvy. Educational arm teaches business owners and representatives how to market & use social media effectively. Speak / write on all things marketing. (SFU, UBC, SN Economic Development)
- Clint Davis, Aboriginal Banking, TD Banking Group. Doesn’t include big land claims. Bigger than GDPs of NFL, Labrador and PEI combined. http://www.td.com/document/PDF/economics/special/sg0611_aboriginal.pdf A study done by TD Canada outlines the buying power of First Nations people. "What this does? It proves that right now, in real time, Aboriginal people are not a drain on the Canadian taxpayer, but we are net contributors to the economy by $11 billion dollars. Today." - Clint Davis Aboriginal Banking TD Bank Group
- Entrepreneurial activity is “enterprising human action in pursuit of the generation of value, through the creation or expansion of economic activity, by identifying and exploiting new products, processes or markets.” https://www.ic.gc.ca/eic/site/061.nsf/vwapj/SEC-EEC_eng.pdf/$file/SEC-EEC_eng.pdf
- https://www.youtube.com/watch?v=CzJEF4DGCWU
- https://en.wikipedia.org/wiki/Triple_bottom_line Over the last 50 years, environmentalists and "social justice" advocates have struggled to bring a broader definition of bottom line into public consciousness by introducing full cost accounting. For example, if a corporation shows a monetary profit, but their asbestos mine causes thousands of deaths from asbestosis, and their copper mine pollutes a river, and the government ends up spending taxpayer money on health care and river clean-up, how do we perform a full societal cost benefit analysis? An example of an organization seeking a triple bottom line would be a social enterprise run as a non-profit, but earning income by offering opportunities for handicapped people who have been labelled "unemployable", to earn a living recycling. The organization earns a profit, which is controlled by a volunteer Board, and ploughed back into the community. The social benefit is the meaningful employment of disadvantaged citizens, and the reduction in the society's welfare or disability costs. The environmental benefit comes from the recycling accomplished.
- http://www.aboriginalbc.com/corporate/news/international-aboriginal-conference-concludes-with-celebration-of-bcs-abori Artist & Entertainer Award Spirit Works Limited North Vancouver, BC As the president of Spirit Works Limited, Shain Jackson is also a lawyer who has represented the interests of Aboriginal communities and organizations throughout British Columbia in relation to a broad array of issues. After years devoted to the legal profession, Jackson has taken a break to follow his passion as an artist. Artistically, he works in Coast Salish design. As Jackson has continued to develop his own artwork to a higher level, he has had the privilege of collaborating with many amazing local artists. Inspired, Jackson has devoted much of his time to the protection of artists’ rights and has spearheaded the Authentic Indigenous Arts program with AtBC. Spirit Works takes pride in the workshops we provide for our young ones. Throughout the years we’ve developed a number of workshops aimed at not only providing the participants with a great amount of enjoyment but also offering them teachings. In Aboriginal culture we learned primarily through artwork which was and is our written language. When we are taught how to make something we are also taught a range of lessons surrounding the creation of that piece. After the completion of the piece we are left with a constant reminder of those teachings. Several times a year, through organizations such as Friendship Centers, and Urban Native Youth Association, Spirit Works donates instruction and materials to youth wanting to learn about our Culture through art.
- http://www.macleans.ca/work/jobs/the-future-of-jobs-in-canada/ country transitions to a so-called knowledge economy that relies on a well-trained and highly educated workforce to produce value-added products and services. The country is in dire need of engineers, health workers and skilled tradespeople. nearly half of all adults don’t have the necessary literacy and numeracy skills to participate in a modern economy. A highly connected world means greater competition but also more opportunity for entrepreneurs to create businesses that fill a product or service gap. Job security is a thing of the past. Now you must brand YOU as a product and/or service as much as you’d brand a business. The first place an employer or potential partner or client will go to learn about you is LinkedIn.
- Canadian entrepreneur, philanthropist and three-season panellist on CBC Television's Dragons' Den. FirstEnergy is a Canadian stock brokerage firm that provides investment-banking services to global participants in the energy secto
- In 1990, EDOs from across Canada founded and mandated the Cando Council for the Advancement of Native Development Officers (Cando) to provide a national body to focus on the training, education and networking opportunities necessary to serve their communities and/or organizations as professionals. Demographic change — opportunities have emerged because of Canada’s aging population; Social change — opportunities have emerged because Canadians are becoming more environmentally conscious; Economic change — opportunities have emerged from economic downturns, which have resulted in Canadians becoming more interested in do-it-yourself projects; Regulatory change — opportunities have emerged from deregulation of the Canadian telecommunications industry; and Technological change — opportunities have emerged because of the ability to digitize music and video
- Is your community ready?
- https://en.wikipedia.org/wiki/Triple_bottom_line
- http://www.djoshow.com/ Video: https://www.youtube.com/watch?v=5NWV1Cxujsg This August will mark one year since Askew, 30, launched her own DJ business. She spins R&B, hip-hop and crowd favourites at weddings, parties and nightclubs under the stage name DJ O Show and so far business is booming, - See more at: http://www.nsnews.com/living/work/north-vancouver-dj-spins-a-success-story-1.578435#sthash.DBtxQUM2.dpuf Her entrepreneurial endeavour was made possible, in part, by business grants from the Squamish Nation Trust. Askew received $7,000 last year and another $5,000 this year. - See more at: http://www.nsnews.com/living/work/north-vancouver-dj-spins-a-success-story-1.578435#sthash.DBtxQUM2.dpuf When she's not spinning or teaching, Askew can be found travelling the country as a motivational speaker for aboriginal youth. This month alone she has speaking engagements lined up in Keremeos, B.C. and Ouje-Bougoumou, Que. where she hopes to empower teens to follow their dreams. - See more at: http://www.nsnews.com/living/work/north-vancouver-dj-spins-a-success-story-1.578435#sthash.DBtxQUM2.dpuf
- The world is noisy with all the media online and offline and the many ways we communicate today As an entrepreneur, it is your job to ensure your company gets in front of enough target customers to be sustainable Integrated marketing communications (what we teach) is the ONLY way to gain awareness and get people to buy from you instead of your competitor. Good communication through a professional brand visually and through the written word tells a story that connects to a particular audience because of who you are as the business owner. Your values, passion and personality will shine through the brand and connect to like-minded buyers. Attracting, engaging and retaining customers Product, Price, Promotion and Place Awareness of products and services Brand an image for your business Tell your company’s story Competitive advantage Defines your target customer Long term loyalty
- We tend to remember the opening and closing of a presentation the best. End strong and get the audience to take action. Summarize your key points. Repeat your message. Then make a clear call to action that follows logically from what's preceded it. Scott Schwertly, CEO of the presentation design company Ethos3, asks, "If you don’t have a call to action within your talk, then why in the world do you give it?” Veteran speaking expert Nancy Duarte predicts that presentations will become ever more interactive