Ready to grow your heart AND your brain? We thought so. Because chances are, you’re already a giver: Philanthropy is important to you, both personally and on behalf of your business. But did you know there are ways to make that giving go even farther? Stay tuned: This is a Biz Café that is all about community good. Rachel Gattuso, APR, President/Founder of The Gattuso Coalition, is ready to talk to you about “Business Giving Habits That Change Communities.” Nonprofits face the often difficult challenge of filling the gaps created by the intersection of for-profit and government entities. And though there's ample generosity to help them do this, rampant misconceptions exist — misconceptions that can inhibit the nonprofit sector's ability to effect real change. This is your chance to hear an insider provide insights about how businesses and individuals can make a more powerful impact. Rachel is founder of the Gattuso Coalition, bringing more than 11 years in the communications, public relations and strategy worlds (in both for-profits and non-profit environments) and a proven leadership track record to her clients. You will leave this Biz Café with the positive feelings associated with giving back — as well as some real insights into how to be better at doing good. Here are some top takeaways: · This presentation will illuminate how businesses and individuals alike can redirect efforts that will have a more powerful influence in directing long-term societal change. · From small business to large businesses, individuals should walk away considering improved giving practices and talking about their personal impact.

1. Business Giving Strategies that
Change Communities

2. Rachel Gattuso, APR
Founder, President
The Gattuso Coalition
@gattusocoalition
gattusocoalition.com
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Kaitlin Young, MA
EVP Digital Strategy

3. “
The definition of insanity is doing the
same thing over again and expecting
different results.”
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4. Today
◈ What We’re Taught
◈ New Discussions in NonprofitLandia
◈ How Businesses Can Help
◈ Considering a New Way Forward
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5. The Way We’ve Done Things
1. What We’re Taught
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6. Commonalities
◈ Any way is a good way to give
◈ Stay local, big is bad
◈ Board service
◈ Nimble and scrappy wins
◈ Mission > expenses
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7. 7

8. TBD
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9. TBD
◈ Super Bowl Spots 5.25B
◈
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10. Brace Yourselves: Change Is Coming
2. New Discussions in
NonprofitLandia
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11. Bubbling Up
◈ We are people
◈ Board governance is broken
◈ Do less harm v. give more money
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12. Strategies that Work, Strategies that Bank Goodwill
3. How Businesses Can Help
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13. 13

14. Where to Focus Attention
◈ Actively listening, then acting
◈ Ditch assumptions
◈ Ask your team first
◈ Rally the team to fundraise
◈ Transactional, flexible nature of
dollars
◈ Board efforts that exude confidence,
effort
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15. Local Done Well
Spine Nevada Holiday Party
Spavia Day Spa: Bring in a cash donation
for the org and get entered to win.
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16. What to Let Go Of
◈ Hunger games
◈ Big box percentages
◈ Spreading the love
◈ Rescinding support
◈ Matching $
◈ Vanity board positions
◈ Overhead judgement
◈ Assumptions, duplicity
◈ Toms
◈ Amazon Smile mentality
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17. Reno: an example to follow
4. Considering a New Way
Forward
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18. Revised Board Thinking
◈ Governance step 1.
◈ Finance Step 2.
○ HR, Legal, Membership,Marketing
◈ Re-evaluating your bandwidth and
your commitment
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19. Collaboration, Partnership
◈ Shared objectives, shared resources
◈ Long-term time frames
◈ Long-term planning
◈ Consistency in support
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21. Ownership
◈ Kimberly-Clark + Greenpeace
◈ “Kimberly-Clark didn’t think they were doing anything wrong. The company took a
lot of pride in its sustainable practices,” explains Suhas Apte, Kimberly-Clark’s vice
president of global sustainability. “We used to consider NGO’s as non-value add
entities.”
◈ Anand Giridharadas
◈ ”And I basically became very interested in the silences, what we were not allowed
to talk about or what we, just by custom, didn’t talk about when we came together
to talk about making the world better. So the Aspen consensus was: You can tell
the rich and powerful in our age to do more good, but you can never tell them to
do less harm. You can tell them to give more, but you can’t tell them to take less.
You can tell them to share the spoils of extreme capitalism, but you can’t tell them
to renovate capitalism.
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22. Ownership
◈ Awareness of internal processes
○ What practices are driving inequity,
inefficiency funneling needs that must be
met with nonprofit resources
◈ Awareness of branding
○ Patagonia
...the company's shift in focus is meant to align with Patagonia's new mission statement, "We're in
business to save our home planet."
The privately held company is reluctant to market to companies it deems "ecologically damaging,"
including "religious group/churches, food groups, political affiliated companies/groups, financial
institutions, and more," the statement said.
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23. Innovation, Experimentation
◈ How a chef cooks isn’t an indication
of how hungry someone is
◈ Ice bucket challenge
◈ Southwest Gas
◈ Rothy’s (shoes), Adidas 2024 goal
◈ Reno Works
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24. And last but not least...
◈ Make a phone call
◈ Look at the website, read the website
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25. Holistic
Do less harm, do more good.
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26. Any questions?
rachel@gattusocoalition.com
FB: /gattusocoalition
IG: @gattusocoalition
IG: @rachelkgattuso
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27. Credits
Special thanks to all the people who made and
released these awesome resources for free:
◈ Presentation template by SlidesCarnival
◈ Photographs by Unsplash
◈ Backgrounds by SubtlePatterns
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28. SlidesCarnival icons are editable shapes.
This means that you can:
● Resize them without losing quality.
● Change line color, width and style.
Isn’t that nice? :)
Examples:
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29. Now you can use any emoji as an icon!
And of course it resizes without losing quality and you can change the color.
How? Follow Google instructions
https://twitter.com/googledocs/status/730087240156643328
✋👆👉👍👤👦👧👨👩👪💃🏃
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and many more...
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