Nbtc1
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This document discusses the evolution of the internet and rise of Web 2.0 technologies that allow for greater user participation and connectivity. It notes that while 550 million people were online in recent years, Web 2.0 saw the rise of social networks, user-generated content, and people connecting with one another. Examples mentioned include social networks like Hyves and LinkedIn as well as massively multiplayer online games. The document also discusses how these new technologies and virtual spaces are influencing marketing strategies through viral marketing, co-branding, and proximity marketing using technologies like RFID and Bluetooth.
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Nbtc1
- 1. WEB2.0 EN STAKEHOLDERS: WIE HET WEET MAG HET ZEGGEN… RONALD VAN DEN HOFF
- 4. HIGH LOW RECENT YEARS * Edelman Trust Barometer *
- 5. * Ronald Coase, 1937 “The nature of the firm”. VALUE NETWORK
- 6. INTERNET HISTORY… 1. STATIC. 2. VOLUME GROWTH. 3. VOLUME EXPLOTION: SEARCH / ALGORITHMS APPLICATIONS 550.000.000.000 PEOPLE ON LINE 4. PEOPLE/CONNECTING SOCIAL NETWORKS/MEDIA WEB1.0 WEB2.0
- 7. * Data from Forrester Research Technographics® surveys, 2007
- 8. * “Here comes everybody, Clay Shirky, 2008 **Benkler, 2008
- 12. VIRTUAL SOCIAL NETWORKS: “ WEBTRIBES…” SOCIAL : HYVES BUSINESS : LINKEDIN SOCIO-BUSINESS: MINDZ.COM SERIOUS GAME: WORLD OF WARCRAFT (MMORPG: Massively Multiplayer Online Role Playing Game)
- 23. 20% 80%
- 30. BUZZ… BUZZ… BUZZ… BUZZ… BUZZ… BUZZ… BUZZ… BUZZ… BUZZ… BUZZ… BUZZ…
- 32. CO-BRANDING: “ PRODUCT STORY” BECOMES STRONGER…
- 33. PROXIMITY MARKETING R.F.I.D. TECHNOLOGY R ADIO F REQUENCY ID ENTIFICATION & BLUE TOOTH
- 34. AUGMENTED REALITY TOOLS BRANDED UTILITY TOOL
- 35. PERSONAL CONTACT 40% WHAT IS REALLY GOING ON? 100% CO-CREATION (MEEPRATEN) 65% INFO AS EMPLOYER 26% *UNIVERSITEIT VAN TWENTE, 2007
- 38. VIRAL MARKETING : “ TELL A FRIEND” BUT ALSO VIDEO’S… INFLUENCE RIPPLES
- 40. VIRTUAL WORLD MATTER (atoms) SPACE (physical) TIME (linear) NO-MATTER (no-atoms) NO-SPACE (virtual) NO-TIME (non-linear) Joe Pine, 2007 PHISICAL VIRTUALITY WARPED REALITY AUGMENTED VIRTUALITY ALTERNATE REALITY MIRROR WORLD PHYSICAL WORLD AUGMENTED REALITY
- 41. * “The New Age of Innovation”, Prahalad & Krishnan, 2008 FLEXIBLE AND RESILIENT BUSINESS PROCESSES AND FOCUSED ANALYTICS TECHNICAL ARCHITECTURE OF THE FIRM R = G GLOBAL ACCES TO RESOURCES & TALENT N = 1 PERSONAL COCREATED EXPERIENCES SOCIAL STRUCTURE OF THE FIRM