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SHADOW SELVES: LIVING WITH (OR WITHOUT) OUR BIG DATA DOUBLES
This document discusses how much of our data is generated directly from people and is doubling annually. It notes that businesses have spent $4 trillion on information technology including hardware, software, and services since 2005. Additionally, data-driven marketing added $156 billion to the US economy in 2012. However, algorithms do not understand context and the consequences of their functions. Our data doppelgangers created from personalization can alienate us. Surveillance anxiety is connected between those being surveilled and those doing the surveilling.
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SHADOW SELVES: LIVING WITH (OR WITHOUT) OUR BIG DATA DOUBLES
- 1. EMERCE EDAY SHADOWSELVES: LIVING WITH (OR WITHOUT) OUR BIG DATA DOUBLES SCOTT SMITH @CHANGEIST STILL FROM “UNNAMED SOUNDSCULPTURE,” BY CEDRIC KIEFER AND DANIEL FRANKE CHANGEIST
- 4. 70% of storeddata—900 exabytes, doubling annually—is generated by people directly. SOURCE:IDC/EMC 24 HRS IN PHOTOS | ERIK KESSELS | BIG BANG DATA EXHIBITION | CCCB
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- 7. Image: Flickr /Suman Park / (CC BY-NC-SA 2.0)
- 8. $4 trillion spentby businesses on IT hardware, software, people and services since 2005. “BIG DATA: SEIZING OPPORTUNITIES, PRESERVING VALUES | WHITE HOUSE IMAGE; BERALDO LEAL | FLICKR
- 9. HTTP://WWW.AMSCREEN.EU/ Data-driven marketing “added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs in 2012 alone.” DATA-DRIVEN MARKETING INSTITUTE
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- 11. Image: Flickr /Henrik Busch /(CC BY-NC-SA 2.0)
- 12. ADAM BARTLETT /FLICKR
- 19. “Algorithms do notknow the context of a photograph, they don’t understand, or pre-empt the consequences of their own function.” –NATALIE D KANE, “GHOST STORIES: DO WE KNOW WHERE OUR IMAGES END UP ONLINE?” MEDIUM JAMES BRIDLE: RENDER GHOSTS
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- 22. IMAGE: FLICKR /FEZ BASHARAT I A N / (CC BY-NC-ND 2.0)
- 23. “…it’s not possibleto conceive a system that would let a robot understand hundreds of thousands of objects. But the cloud can have all that knowledge. A robot can use the cloud to start learning things about its environment. For example, this object is a cup and so I have to grab it like this…” -Paolo Pirjanian, CTO, iRobot IMAGE: FLICKR / TOD KURT / (CC BY- N C 2 . 0 )
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- 26. “Personalization purports tobe uniquely meaningful, yet it alienates us in its mass application.” SARA M WATSON “DATA DOPPELGÄNGERS AND THE UNCANNY VALLEY OF PERSONALIZATION”- THE ATLANTIC
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- 32. DAN WILLIAMS INCV DAZZLE AT DCONSTRUCT 2013 | CV DAZZLE BY ADAM HARVEY IMAGE: RAIN RABBIT, FLICKR VIA HONOR HARGER.
- 33. “Surveillant anxiety isalways a conjoined twin: The anxiety of those surveilled is deeply connected to the anxiety of the surveillers.” — KATE CRAWFORD, “THE ANXIETIES OF BIG DATA” THE NEW INQUIRY
- 34. IMAGE: MIKE BOSTOCK,HTTP://BOST.OCKS.ORG/MIKE/ALGORITHMS/
- 35. THANKS TO: NATALIED. KANE SARA WATSON KATE CRAWFORD FARIDA VIS JOANNE MCNEIL FOR THEIR INSPIRING RESEARCH IN THIS AREA.
- 36. Thank you! @CHANGEIST SSMITH@CHANGEIST.COM CHANGEIST.COM CHANGEIST