Presentation for Ministry of Justice about the changing, decentralized society & the role of technology. January 2018. Amsterdam, The Netherlands.

1. ROADMAP TO

2. AWARDS
2008 Recruiter of the year
2009 Hotello of the Year
2011 Hospitality Personality of the Year
2012 NIMA Award:
Most Customer Centric Org.
2015 Strijp S: Best Co-work Location in NL
2017 Lab 55: Best Local Work Spot in NL
218 locations in 29 countries…

3. RONALD VAN DEN HOFF
FOTO CREDIT: HENK JAN WINKELDERMAAT
AUTHOR
PUBLISHER
TRENDWATCHER
ENTREPRENEUR
COACH
INVESTOR
CHAIRMAN OF
SOCIETY30
FOUNDATION
GOOGLE
AMAZON
ALIBABA
FACEBOOK
YOU TUBE
UBER
AIRBNB
MICROSOFT
10 YEARS

4. FUNCTIONAL ASPIRATIONAL MEANINGFULL
INDUSTRIAL
REVOLUTION
DIGITAL
REVOLUTION
AGRICULTURAL
SOCIETY
INDUSTRIAL
SOCIETY
DATA
SOCIETYFABRICATION
REVOLUTION
1850 1990 20302020BEFORE 1800
A CHAORDIC SOCIETY ON THE RISE
THE FIRST MACHINE AGE THE SECOND MACHINE AGE

5. A CHAORDIC SOCIETY ON THE RISE*:
TECHNOLOGAL EXPLOSIONS
&
SOCIAL TRANSFORMATIONS
* FRAMEWORK BY
INTERNET
gateway to
information
SOCIAL WEB
connectivity machine
COLLABORATIVE
ECONOMY
new social economic
value creation platforms
1995 202520152005
AUTONOMOUS
WORLD
artificial & human
intelligence connected:
GLOBAL BRAIN
LIFE FOLLOWING OUR
CIRCADIAN RHYTHM
LIQUID MODERNITY
(lack of orientation & powerless of the individual,
the superficiality, flexibility & instability of relations,
the dealing with authority)
Richard Sennett

6. PLATFORMS: HOSPITALITY
MATE Hotels creates their own Hub &
Spoke platform

7. ESTONIA: E-resident-ID-cards.
E-residents have validated identities
and can open bank accounts,
start companies, hire staff without
ever visiting Estonia in real life.
A WHOLE COUNTRY AS THE PLATFORM

8. E-Sports for pro-gamers. Player ‘PewDiePie’ has 41 million subscribers
and 10 billion video clicks.
The 2016 world championship drew 43 million viewers,
prize pool reached $6,7 million.
PLATFORMS: GAMING BIGGER THAN SPORTS

9. The factory of the future
will have only two employees:
a man and a dog.
The man will be there
to feed the dog.
The dog will be there
to keep the man from
touching the equipment.*
*Autodesk CEO Carl Bass

10. 5 years old
WHATSAPP $19 billion
450 million users
55 employees
$345.5 million per employee
23 years old
VODAFONE $128 billion
440 million users
92.000 employees
$1.4 million per employee

11. * http://tinyurl.com/y7qn74yb
ROBOTS…
Intelligent robots will do every job cheaper, faster &
far more reliable than humans.
They work 168 hours a week, not just 40 *.

12. CYBORG - TRANSHUMANISME

13. USING ARTIFICIAL INTELLIGENCE:
DOCTOR: MEDICAL DIAGNOSES,
LAWER: JURIDICAL KNOWLEDGE,
VALUATOR: FINE ART EXPERT
RECRUITER: CV ANALYSIS
CV Analysis of Ronald van den Hoff:
You are shrewd and opinionated.
You prefer to challenge authority and traditional values to help
bring about positive changes.
You are adventurous: you are eager to experience new things.
You are energetic: you enjoy a fast-paced schedule with many activities.
You are unconcerned with both tradition and taking pleasure in life.
You care more about making your own path than following
what others have done.
And you prefer activities with a purpose greater than just
personal enjoyment.

14. INSURANCE CLAIMS- REALITY CHECK BY ARTIFICIAL
INTELLICENGE.

15. BLOCKCHAIN & MORE, THE NEXT
REVOLUTION.
-A way of agreeing on the contents of a database
without anyone being “in charge” of the database,
-And a way of compensating people for helping
make that database more valuable.
(without those people being on an official payroll or owning shares in a
corporate entity)
- DEFRAGMENTATION
- DECENTRALIZATION
- AUTONOMOUS ORGANIZATIONS
&
- (dynamic) SHARED OWNERSHIP
HASHGRAPH
CRYPTO CURRENCIES
based on
BLOCKCHAIN TECHNOLOGY

16. 3D PRINTING: NO LIMITS

17. “With artificial intelligence we are summoning the demon,”
Elon Musk
THE IN-BETWEEN LANGUAGE…
A: “ YOU I EVERYTHING ELSE”…
B: “BALLS HAVE A BALL TO ME
TO ME TO ME TO ME”.

18. MIKU HATSUNE

20. April 26, 2007
CYBERWAR ATTACK ON ESTONIA:
“One thousand data packets per hour were
traveling through the country’s networks on the
first day. On the second day, it was
two thousand per hour.
At its highest point, it was four million —
per second”.
“New forms of antagonism could transform
a perfectly thriving state,
in a matter of months, and even days,
into an arena of fierce armed conflict.”
The Russian Gerasimov Doctrine…
https://newrepublic.com/article/145413/weaken-within-moscow-honing-information-age-art-
war-how-free-societies-protect-themselves

21. THE COMMONS IS LOST.
“IF THE PRIVATE BECOMES VISIBLE, A HUMAN STOPS BEING A
HUMAN”
Hannah Arendt
“De politie breidt het aantal camera's fors uit:
Tweehonderd flitspalen op de binnenwegen
worden uitgerust met
Automatic Number Plate Recognition camera’s”.

22. ALEXA
“No one shall be subjected to
arbitrary interference with his
privacy, family, home or
correspondence…”
Article 12 of the 1948 Universal Declaration of Human Rights
http://www.insecam.org

23. The ‘White Spots App’ visualizes
the invisible electromagnetic cloud
GAME ADDICTIONINFORMATION OVERLOAD
WILL HOMO-SAPIENS DEGENERATE, BECOME EXTINCT OR ADDAPT ?

25. BIG BROTHER IN NL**
De wet SyRI:
Data slepen…in grote hoeveelheden.
Mensen met een afwijkend profiel
in data base,
Hierover wordt je NIET geïnformeerd
arbeidsgegevens,
boete en sanctiegegevens,
belastinggegevens,
gegevens over bezittingen,
gegevens waaruit blijkt dat een persoon
niet in aanmerking komt voor een uitkering,
bedrijfsgegevens uit het handelsregister,
woon- en verblijfgegevens,
naam, adres, woonplaats,
postadres, geboortedatum, geslacht en
administratieve kenmerken,
gegevens over inburgering en verplichtingen,
naleving gegevens,
onderwijsgegevens,
pensioengegevens,
gegevens of een persoon zich aan de re-
integratieverplichtingen houdt,
gegevens over schulden,
uitkering, toeslagen- en subsidiegegevens,
gegevens over vergunningen en ontheffingen,
zorgverzekering gegevens.
**https://www.privacybarometer.nl/maatregel/85/De_transparante_burger

26. DE SLEEPWET
De vernieuwde Wet op de inlichtingen- en veiligheidsdiensten.
Er mag een zogenaamd “sleepnet” worden ingezet om massaal
online communicatie af te luisteren, ook van niet verdachte burgers.
-Zo mag een hele wijk afgeluisterd worden wanneer er een verdacht
persoon in woont.
-Alle geautomatiseerde apparaten mogen gehackt worden. Denk
bijvoorbeeld aan uw telefoon, computer of smart-tv.
-Er mag een geheime DNA-databank aangelegd worden waar iedereen in
terecht kan komen.
-Verzamelde data mag met buitenlandse inlichtingendiensten gedeeld
worden, ook zonder deze eerst geanalyseerd te hebben.
Instanties als de Raad van State, de Wetenschappelijke Raad voor het
Regeringsbeleid, de Nederlandse Vereniging van Journalisten en
verscheidene wetenschappers hebben al hun zorgen geuit over deze wet.
De wet is op 11 juli 2017 aangenomen door de Eerste Kamer.

27. “SORRY Y’ALL,
HUMANITY’S NEARING AN UPGRADE TO IRRELEVANCE…”
*
* Yuval Harari: “Homo Deus”, 2017
CYBORG &
TRANSHUMANISM:
Homo Sapiens merges with a new
technological species,
thus upgrades itself…
FREE DATA FLOW
& DATAISM:
The Global Brain knows us better
than we know ourselves…
1 2

28. NEW ECONOMIC SYSTEMS
Interdependent Economy
networked value creation, based on
solidarity, sustainability & reciprocity.
Decentralized local networks,
shared dynamic blockchain-driven ownership
interconnected internationally:
Internet of Cities

29. takeaway home cooked meals
NEW ECONOMIC SYSTEMS:
COLLABORATIVE & SHARING ECONOMY

30. THE AIRBNB EFFECT
nbr of rooms 2016 2018
Amsterdam 7.800 18.500
London 18.500 50.000
Paris 29.000 55.000
Barcelona 12.000 17.000
Los Angeles 14.500 31.000
New York City -- 41.000
source: http://insideairbnb.com
9 4.000.000 31
91 1.200.000 35
98 838.000 19
71 766.000 10
12 675.000 9
50 600.000 12
Airbnb
Marriott
Hilton
Intercontinental
Wyndham
Accor Hotels
source: Marco Derksen (Upstream, 2018)
age rooms value ($B)

31. NEIGHBOURHOOD BECOMES ONE BIG-GIG ECONOMY,
WITH THE PLATFORMS AS ENABLERS.

32. WE-ORGANIZE: decentralized autonomous organizations

33. WE-ORGANIZE : SOCIAL COLLABORATION.

34. COMMUNITY INTEGRATED
CO-WORKING, CO-LIVING & CO-PRODUCING,
CO-IMPACTING

35. *S2G
FRAMEWORK
by J.Pine, April 2017
GENIUS
SMART
DUMB
STUPID
skills become power
-ecosystem-
goes well beyond
original job
gets the job done
gets in the way
S2G FRAMEWORK*

36. YOU LIVE WHERE YOU WORK
‘INHABITANTS ARE MERE DATA PRODUCERS AND ARE
MANAGED BY ALGORITMS. PUBLIC SPACE HAS GONE’.
VAN DEN HOFF, 2017
‘TALENT, TOLERANCE, TECHNOLOGY’
RICHARD FLORIDA, 2002
S2G Framework* for cities
‘A SERENDIPITIOUS MULTIDIMENSIONAL PUBLIC SPACE
WITH CULTURAL, ECONOMIC AND SOCIAL DIVERSITY’.
OLMA, 2017
GENIUS CITY
SMART CITY
DUMB CITY
CREATIVE CITY
*S2G FRAMEWORK
by Joe Pine, April 2017

37. SHARE DATA
GET SERENDIPITY
&
TRANSFORM
TRANSFORMATION:
INDIVIDUALIZED
EXPERIENCE
with an
EDUCATIONAL
ELEMENT

38. spaces, services
and products
monetary capital
shared co-working &
open collaboration
social capital

39. MATCHMAKING BY USING ARTIFICIAL INTELLIGENCE.
working on a key note presentation
Try to describe in one sentence what you are working on today. Or if you need support. We will connect you!

40. “…Connect, Collaborate & Grow…”
Have access to a 100K social-capital-
co-work-seats-eco system per year in
The Netherlands:
* got a new job,
* was invited for a new project
* or started a new company:
2013 1 out of 8
2015 1 out of 6
2017 1 out of 3 ??
** 2013-2015-2017 Survey by the Erasmus University of Rotterdam.
…and assist us
in activities like:
-sales
-marketing
-pr.
-research
-innovation

41. “We want to create a platform where employees and coworkers
come together and reinforce each other. ” Silvia Onos, Program-manager.
2016:
7 pitch events
collaboration 46 start-ups
746 ambassadors

42. NEW OPPORTUNITIES IN DECENTRALIZED NETWORKS…
DATA SHARING WITH LOCAL NETWORKS:
9:00 AM :
IN NEED OF
TRANSPORTATION
1:00 PM :
IN NEED OF
LUNCH
car-sharing program home take away food
program
presentation, language
course, education platform

43. “Decentralization enables at a fine grain level
groups of people to self-organize
in a manner that was not possible before…”
David Orban, Singularity University