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RONALD VAN DEN HOFF
INTERNET… 1. STATIC. 2. VOLUME GROWTH. 3. VOLUME EXPLOTION: SEARCH / ALGORITHMS APPLICATIONS 550.000.000.000 PEOPLE ON LINE    4. PEOPLE/CONNECTING WEB1.0  WEB2.0
“ THE FIRST STEP INTO A  GLOBAL DIGITAL LIFESTYLE” PROF. DR. FRANK GO WEB2.0 ERA: “ WEBBASED  COMMUNICATION,  INTELLIGENCE & TRANSACTION  PLATFORMS:  EASY ACCESIBLE, OPEN SOURCE . CONTENT IS DYNAMIC AND RE-  USABLE.  PEERS  MEET AND/OR ARE  CONNECTED. BY USING THE  AVAILABLE INFORMATION,  THEY  CO-CREATE  NEW  KNOWLEDGE AND/OR VALUE.  TECHNOLOGY IS JUST AN  ENABELER”.  Ronald van den Hoff
CONSUMER BECOMES TRANSUMER
CONSUMER BECOMES TRANSUMER… MASH UP: 1+1=3
CONSUMER BECOMES TRANSUMER 3 D INTERNET: MASH UP MICROSOFT PHOTOSYNTH
CONSUMER BECOMES TRANSUMER AND THERE IS TOM-TOM , AND THERE IS POD CITY GUIDE, AND THERE IS I-PHONE, AND THERE IS… THE “TRANSUMER” MOVES ON… EVEN SPEAKING CHINESE…
CONSUMER BECOMES TRANSUMER STAY WITH LOCALS EAT WITH LOCALS BE GUIDED BY LOCALS
CONSUMER... EXPERIENCE SHOPPING LOST? JUST ASK YOUR FRIENDS…
SOCIAL & VIRTUAL NETWORKS: WEBTRIBES…
SOCIAL & VIRTUAL NETWORKS: WEBTRIBES…ANOMIE* SOCIAL  :  HYVES BUSINESS:  XING GAME  :  WORLD OF  WARCRAFT (MMORPG: Massively Multiplayer Online Role Playing Game) HYBRIDE  :  SECOND LIFE *DURKHEIM 1893
 
SOCIAL & VIRTUAL NETWORKS: WEBTRIBES…ANOMIE* SOCIAL  :  HYVES BUSINESS:  XING GAME  :  WORLD OF  WARCRAFT (MMORPG: Massively Multiplayer Online Role Playing Game) HYBRIDE  :  SECOND LIFE *DURKHEIM 1893 NRC Next March 26 th  2007
VIRTUAL NETWORKS
VIRTUAL NETWORKS
VIRTUAL SOCIAL NETWORKS: HYVES:  APPROX  500 WEB SERVERS 70 DATABASE SERVERS
VIRTUAL SOCIAL NETWORKS: INCORPORATE  IN BUSINESS COMMUNICATION
VIRTUAL NETWORKS: PARTICIPATE OR NOT? SOCIAL NETWORK TECHNOLOGIES- RELIABLE, STABLE, PARTICIPATION SUPPORT MULTIDEVICE  SUPPORT MULTIWORLD AVATARS INCORPORATE  BUSINESS COMMUNICATION
NEW COMMUNICATION SOLUTIONS “ ALTERNATE REALITY GAMING” T-MOBILE WENDY’S WORLD: 1 st  week: 365.000 movie views 150.000 games played, 40.000 players played the whole game 29.000 “friends” op Hyves
WALLFLY…? STARTED MAY 25 TH USING: GOOGLE EARTH, YOUTUBE, E-MAIL, WEBSITE, MOBILE ETC. ALTERNATE REALITY GAME ORGANIZERS: TOUROPERATORS OF THE FUTURE?

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Internet Trends 1 3

  • 2. INTERNET… 1. STATIC. 2. VOLUME GROWTH. 3. VOLUME EXPLOTION: SEARCH / ALGORITHMS APPLICATIONS 550.000.000.000 PEOPLE ON LINE  4. PEOPLE/CONNECTING WEB1.0 WEB2.0
  • 3. “ THE FIRST STEP INTO A GLOBAL DIGITAL LIFESTYLE” PROF. DR. FRANK GO WEB2.0 ERA: “ WEBBASED COMMUNICATION, INTELLIGENCE & TRANSACTION PLATFORMS: EASY ACCESIBLE, OPEN SOURCE . CONTENT IS DYNAMIC AND RE- USABLE. PEERS MEET AND/OR ARE CONNECTED. BY USING THE AVAILABLE INFORMATION, THEY CO-CREATE NEW KNOWLEDGE AND/OR VALUE. TECHNOLOGY IS JUST AN ENABELER”. Ronald van den Hoff
  • 6. CONSUMER BECOMES TRANSUMER 3 D INTERNET: MASH UP MICROSOFT PHOTOSYNTH
  • 7. CONSUMER BECOMES TRANSUMER AND THERE IS TOM-TOM , AND THERE IS POD CITY GUIDE, AND THERE IS I-PHONE, AND THERE IS… THE “TRANSUMER” MOVES ON… EVEN SPEAKING CHINESE…
  • 8. CONSUMER BECOMES TRANSUMER STAY WITH LOCALS EAT WITH LOCALS BE GUIDED BY LOCALS
  • 9. CONSUMER... EXPERIENCE SHOPPING LOST? JUST ASK YOUR FRIENDS…
  • 10. SOCIAL & VIRTUAL NETWORKS: WEBTRIBES…
  • 11. SOCIAL & VIRTUAL NETWORKS: WEBTRIBES…ANOMIE* SOCIAL : HYVES BUSINESS: XING GAME : WORLD OF WARCRAFT (MMORPG: Massively Multiplayer Online Role Playing Game) HYBRIDE : SECOND LIFE *DURKHEIM 1893
  • 12.  
  • 13. SOCIAL & VIRTUAL NETWORKS: WEBTRIBES…ANOMIE* SOCIAL : HYVES BUSINESS: XING GAME : WORLD OF WARCRAFT (MMORPG: Massively Multiplayer Online Role Playing Game) HYBRIDE : SECOND LIFE *DURKHEIM 1893 NRC Next March 26 th 2007
  • 16. VIRTUAL SOCIAL NETWORKS: HYVES: APPROX 500 WEB SERVERS 70 DATABASE SERVERS
  • 17. VIRTUAL SOCIAL NETWORKS: INCORPORATE IN BUSINESS COMMUNICATION
  • 18. VIRTUAL NETWORKS: PARTICIPATE OR NOT? SOCIAL NETWORK TECHNOLOGIES- RELIABLE, STABLE, PARTICIPATION SUPPORT MULTIDEVICE SUPPORT MULTIWORLD AVATARS INCORPORATE BUSINESS COMMUNICATION
  • 19. NEW COMMUNICATION SOLUTIONS “ ALTERNATE REALITY GAMING” T-MOBILE WENDY’S WORLD: 1 st week: 365.000 movie views 150.000 games played, 40.000 players played the whole game 29.000 “friends” op Hyves
  • 20. WALLFLY…? STARTED MAY 25 TH USING: GOOGLE EARTH, YOUTUBE, E-MAIL, WEBSITE, MOBILE ETC. ALTERNATE REALITY GAME ORGANIZERS: TOUROPERATORS OF THE FUTURE?