The document discusses the rise of the "millennial workforce" - people of all generations who are highly connected digitally and use mobile technology extensively for both work and personal use. It notes that this workforce is changing expectations in the corporate world and that understanding and empowering them can help businesses. The workforce expects to stay connected, have access to the best mobile services and devices, customize their technology, be secure, get IT support, and have a single account and plan for both work and personal use through their employer. Properly supporting this mobile workforce's needs and expectations will help businesses harness their potential.

1. The Next Big Thing: Meet your Mobile Workforce
Delivered September 30, 2010
Evan Kaplan, CEO, iPass
GigaOM Mobilize
And the walls came tumbling down…
For more information, and the video of this presentation, go to:
http://www3.ipass.com/mobile‐employees/enterprise‐mobility‐bill‐of‐rights/
For more great stats and information on the mobile employee and millennial workforce,
check out our quarterly Mobile Workforce Report:
http://www3.ipass.com/about/news‐room/mobile‐workforce‐report/
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2. Let’s play a game. Who is the person in this silhouette? I’m going to give you some
characteristics and let’s see if you can guess.
This person is …
A master of digital technology
A relentless seeker of productivity; Productivity in personal and work life
Always connected; in fact wireless is a way of life;
A big consumer of mobile technology; carries multiple devicesA big consumer of mobile technology; carries multiple devices
Works across space and time (anytime, anywhere)
At the same time the boundary between work and life is permeable
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3. Did you guess the millennial?
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4. How about a 30‐something?
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5. How about a 40‐something?
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6. How about a 50‐something? Hey that’s me!
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7. Well if you guessed millennial you’re half right. It isn’t just the millennial generation, it is
the millennial workforce … and it spans generations – from millennials to baby boomers.
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8. After three quarters of surveying these people, we have found some surprising data about
who this millennial workforce is…
They are relentless seekers of productivity
They believe mobile technology makes them more productive
And they will use any tools available to them to make themselves more
effective
They are big consumers of mobile technology
They carry multiple devices and prefer a smartphone over a laptopThey carry multiple devices, and prefer a smartphone over a laptop
They are always at the ready to handle work and personal
In fact more than half never disconnect. Those that do tell us it was
situational (they were in the Congo and there wasn’t access).
Half work from home one day a week
They are data driven and decision oriented.
The millennial workforce is changing the face of the corporate world.
At nearly one billion strong, they have trained themselves in the consumer world and are
bringing that knowledge into the office.
And if you can figure them out, they will be your rainmakers.
For more great stats, check out our quarterly Mobile Workforce Report:
http://www3.ipass.com/about/news‐room/mobile‐workforce‐report/
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9. We believe this is a significant market opportunity for those carriers, vendors and businesses who figure out how best to serve the
millennial workforce and harness their potential.
Here is what we believe are the unalienable rights of the millennial workforce …
Stay connected –
We need to do a much better job on infrastructure investment. 4G, LTE and national broadband can’t
come soon enough.
Have access to the best services and networks –
The fact that no device is without a significant weaknesses is a problem
Some smartphones don’t make good cellphones, some smartphones are really good at email, but
terrible at Web, some smartphones don’t allow enterprises to provision the user …
It is unacceptable.
Choose what they want to use
On the plus side 41 percent of firms have embraced a multiplatform mobile strategy … but on the
minus side 59 percent have not.
Make it my ownMake it my own –
It should be assumed that devices will be used for both work and personal… and employees should
have the freedom to customize their devices, whether it’s a cover or a favorite application
Free from security threats
Surprisingly, we are finding that security is not a buying criteria when it comes to mobility… yet 70
percent of corporate data is on a mobile device. One big breach is all it will take.
Get IT support
Most companies don’t have a mobility center of excellence … which means that mobility sits in lots of
different places. Getting IT support on a mobile device it difficult to say the least.
One account (not four)
We already know that the millennial workforce carries multiple devices … maintaining individual
contracts for each device is ridiculous… one person, one plan and here is an idea … the company foots
the billthe bill
With mobility and connectivity for all
The metamorphosis in the consumer and enterprise world requires innovative mobility services to harness, yet empower the millennial
worker.
For IT management, it is no longer about command and control … that ship has sailed
The mobile worker is now in charge
They will define the next wave of mobile and cloud innovation
And recast work to meet their needs
Redefine business productivity
Redefine business processes
Work when, where and how they want
Use the tools to get the job doneg j
And if we adequately serve them they will make it rain
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