1) Most shoppers research online before visiting stores, and many use multiple devices sequentially during their shopping. Current retail technologies cannot keep up with this multichannel behavior.
2) SAP's Customer Activity Repository consolidates customer and transaction data from different retail channels into a single system. This provides a unified view of customers and enables more accurate demand forecasting, pricing, and personalized experiences across channels.
3) By integrating data from multiple existing retail systems, the Customer Activity Repository allows retailers to better understand customer behavior and improve operations through features like real-time inventory visibility and optimized promotions.
SAP CAR Training | Customer Activity Repository Online TrainingRishi1431
For More Details: tycoontrainings@gmail.com
SAP CAR Training is address by customer,sales,inventory data.Customer Activity Repository Classroom Training in start ups with video tutorial,video
SAP CAR Training Course Content:
SAP CAR OVERVIEW
POS Analitycs: Installation of BI Contents for CAR(If SAP and CAR in Different
HANA system)
Store settings
POS inbound processing engine (PIPE)
POSDTA configuration
Multichannel Configuration
Real-time Inventory visibility detail
On-Shelf Availability configuration
Demand Data Foundation Detail
Detail of Omnichannel Article Availability (OAA) and Omnichannel Promotion
Pricing (OPP)
Master Data replication from SAP to CAR
Sales Transactions Configuration
Financial Transactions Configuration
Goods movement Transaction configuration
Discount, tax and tender type configuration
Idocs used for Outbound processing to IS-Retail
IDOC configuration in the CAR system
Integration of Non-Sap POS with CAR with custom PI Contents
SAP Customer Activity Repository | Omni-Channel Customer Engagementattune Consulting
How SAP's Customer Activity Repository can help fashion retailers deliver an omni-channel customer experience. Find out more here - http://insights.attuneconsulting.com/sap-customer-activity-repository
SAP CAR Training | Customer Activity Repository Online TrainingRishi1431
For More Details: tycoontrainings@gmail.com
SAP CAR Training is address by customer,sales,inventory data.Customer Activity Repository Classroom Training in start ups with video tutorial,video
SAP CAR Training Course Content:
SAP CAR OVERVIEW
POS Analitycs: Installation of BI Contents for CAR(If SAP and CAR in Different
HANA system)
Store settings
POS inbound processing engine (PIPE)
POSDTA configuration
Multichannel Configuration
Real-time Inventory visibility detail
On-Shelf Availability configuration
Demand Data Foundation Detail
Detail of Omnichannel Article Availability (OAA) and Omnichannel Promotion
Pricing (OPP)
Master Data replication from SAP to CAR
Sales Transactions Configuration
Financial Transactions Configuration
Goods movement Transaction configuration
Discount, tax and tender type configuration
Idocs used for Outbound processing to IS-Retail
IDOC configuration in the CAR system
Integration of Non-Sap POS with CAR with custom PI Contents
SAP Customer Activity Repository | Omni-Channel Customer Engagementattune Consulting
How SAP's Customer Activity Repository can help fashion retailers deliver an omni-channel customer experience. Find out more here - http://insights.attuneconsulting.com/sap-customer-activity-repository
We constantly collect data from the successful IT implementations - not just our own. On this basis, we have developed open IT architecture that allows building an omnichannel solution.
Omnichannel is at the heart of today's Retail Transformation. However, most retail CIOs still struggle to redesign their technology frameworks to serve today's multichannel connected customer and support a growing number of new ways to shop. Lack of an omnichannel strategy, rigid legacy systems not allowing to leverage the benefits of cloud and mobile technologies, non-single view of customers across channels or lack of inventory visibility across enterprise to support distributed order management capacity are only some of the key challenges retail CIOs are facing.
This webinar will be conducted by Ismael Ciordia, Chief Technology Officer at Openbravo, Salil Godika, Chief Strategy & Marketing Officer and Industry Group Head at Happiest Minds and introduced by Xavier Places, Product Marketing Director at Openbravo.
What Will You Learn?
- Key considerations when designing and rolling out new architecture that delivers omnichannel services.
- Which technologies to evaluate, including PIM, OMS, Cloud, m-POS or Big Data.
- How some leading customers in the Specialty Retail subsector are progressing on their omnichannel path with the help of Openbravo.
- A summary of the main conclusions of the Happiest Minds' report "The State of Omnichannel Retail in the US 2015" .
Swarm brings online data and marketing techniques to offline commerce.richardjeccles
Swarm’s technology treats smart phones as offline cookies, giving brick-and-mortar retailers the same data, personalisation and marketing techniques that make ecommerce so successful. Working with Fortune 1000 and Fortune 500 companies, Swarm has quickly become the de-facto standard for shopper analytics and omnichannel marketing. Swarm deploys quickly in both SMBs and enterprise and is compatible with leading POS platforms and Wi-Fi providers.
Retail Technology as a field is heating up very much today. Here is a short note on the landscape and the pros and cons of the segments within the landscape.
Save 10% off ANY FITC event with discount code 'slideshare'
See our upcoming events at www.fitc.ca
OVERVIEW
Nick will discuss how AngularJS can be used to build omnichannel applications that leverage one codebase for all applications platforms – web, mobile, and packaged iOS and Android apps. The result? Faster time to market, better product/market fit, a better user experience, and drastically lower costs.
INTENDED AUDIENCE
Developers, designers and managers who need to deliver lean agile solutions across web, mobile web, and packaged mobile apps.
Nick Van Weerdenburg
Nick is the founder of rangle.io and leads rangle.io’s business development, consulting, and enterprise architecture activities. He’s a firm believer in the thin-server, full-JavaScript stack, and actively evanglizes this across the Toronto tech community.
From Clicks to Bricks: Why Physical Stores Matter Today More Than EverOpenbravo
We are experiencing a growing "clicks to bricks" phenomenon, where pure e-commerce leaders are opening physical stores in an attempt to get closer to their customers and foster loyalty.
Understanding a little about the current Indian retail scenario.
Understanding the buying process and cues to identify different types of shoppers in the store.
Retail Technology - The Need for a New ApproachOliver Guy
Retailers are struggling to compete, struggling to innovate, finding change difficult.
Like their counterparts in many industries, the set-up of their existing IT architecture is holding them back preventing them quickly adapting to new business models and exploiting opportunities.
A new approach is needed to re-establish market leadership.
Smart Retail refers to the smart technologies that are developed through Artificial Intelligence (AI), the Internet of Things (IoT), to give the customer a better shopping experience. Smart retail solutions help to build an effective and better understanding of the customer in-store experience according to the customer’s taste, need, interest, purchase habits in real-time which makes the retailers provide consummately meeting customer expectations.
Features of smart retail can be four things
1. Camera-Based Analytics – Digital Analytics for Retail
2. Point of Sale (POS) – Software for Smart Retail Management
3. Smart Retail Heatmaps – In-Store Retail Analytics Report
4. Customer demographic Metrics – Location tracking Technology
5. Automatic scanning of products - Smart Check out
6. Anti-theft Management.
https://www.gyrus.ai
The global retail sector now faces unprecedented changes and upheaval, with a broad set of technologies, influenced by social and economic trends, set to determine future.
We constantly collect data from the successful IT implementations - not just our own. On this basis, we have developed open IT architecture that allows building an omnichannel solution.
Omnichannel is at the heart of today's Retail Transformation. However, most retail CIOs still struggle to redesign their technology frameworks to serve today's multichannel connected customer and support a growing number of new ways to shop. Lack of an omnichannel strategy, rigid legacy systems not allowing to leverage the benefits of cloud and mobile technologies, non-single view of customers across channels or lack of inventory visibility across enterprise to support distributed order management capacity are only some of the key challenges retail CIOs are facing.
This webinar will be conducted by Ismael Ciordia, Chief Technology Officer at Openbravo, Salil Godika, Chief Strategy & Marketing Officer and Industry Group Head at Happiest Minds and introduced by Xavier Places, Product Marketing Director at Openbravo.
What Will You Learn?
- Key considerations when designing and rolling out new architecture that delivers omnichannel services.
- Which technologies to evaluate, including PIM, OMS, Cloud, m-POS or Big Data.
- How some leading customers in the Specialty Retail subsector are progressing on their omnichannel path with the help of Openbravo.
- A summary of the main conclusions of the Happiest Minds' report "The State of Omnichannel Retail in the US 2015" .
Swarm brings online data and marketing techniques to offline commerce.richardjeccles
Swarm’s technology treats smart phones as offline cookies, giving brick-and-mortar retailers the same data, personalisation and marketing techniques that make ecommerce so successful. Working with Fortune 1000 and Fortune 500 companies, Swarm has quickly become the de-facto standard for shopper analytics and omnichannel marketing. Swarm deploys quickly in both SMBs and enterprise and is compatible with leading POS platforms and Wi-Fi providers.
Retail Technology as a field is heating up very much today. Here is a short note on the landscape and the pros and cons of the segments within the landscape.
Save 10% off ANY FITC event with discount code 'slideshare'
See our upcoming events at www.fitc.ca
OVERVIEW
Nick will discuss how AngularJS can be used to build omnichannel applications that leverage one codebase for all applications platforms – web, mobile, and packaged iOS and Android apps. The result? Faster time to market, better product/market fit, a better user experience, and drastically lower costs.
INTENDED AUDIENCE
Developers, designers and managers who need to deliver lean agile solutions across web, mobile web, and packaged mobile apps.
Nick Van Weerdenburg
Nick is the founder of rangle.io and leads rangle.io’s business development, consulting, and enterprise architecture activities. He’s a firm believer in the thin-server, full-JavaScript stack, and actively evanglizes this across the Toronto tech community.
From Clicks to Bricks: Why Physical Stores Matter Today More Than EverOpenbravo
We are experiencing a growing "clicks to bricks" phenomenon, where pure e-commerce leaders are opening physical stores in an attempt to get closer to their customers and foster loyalty.
Understanding a little about the current Indian retail scenario.
Understanding the buying process and cues to identify different types of shoppers in the store.
Retail Technology - The Need for a New ApproachOliver Guy
Retailers are struggling to compete, struggling to innovate, finding change difficult.
Like their counterparts in many industries, the set-up of their existing IT architecture is holding them back preventing them quickly adapting to new business models and exploiting opportunities.
A new approach is needed to re-establish market leadership.
Smart Retail refers to the smart technologies that are developed through Artificial Intelligence (AI), the Internet of Things (IoT), to give the customer a better shopping experience. Smart retail solutions help to build an effective and better understanding of the customer in-store experience according to the customer’s taste, need, interest, purchase habits in real-time which makes the retailers provide consummately meeting customer expectations.
Features of smart retail can be four things
1. Camera-Based Analytics – Digital Analytics for Retail
2. Point of Sale (POS) – Software for Smart Retail Management
3. Smart Retail Heatmaps – In-Store Retail Analytics Report
4. Customer demographic Metrics – Location tracking Technology
5. Automatic scanning of products - Smart Check out
6. Anti-theft Management.
https://www.gyrus.ai
The global retail sector now faces unprecedented changes and upheaval, with a broad set of technologies, influenced by social and economic trends, set to determine future.
360° Customer Capture - Enabling Retailers to Deliver a Complete Shopping Experience. Now!
TechVista provides a unified approach that reduces complexity for Retailers, allowing them to focus on connecting with customers and empowering their employees across all channels that allows them the flexibility necessary to respond quickly to the needs of your customers. TechVista empowers Retailers to deliver a complete shopping experience – personal, seamless, and differentiated – by helping them create a complete 360-degree view of the customer.
Redefining the Shopping Experience with Mobile EngagementG3 Communications
Personalization is key to delivering memorable shopping experiences. Mobile engagement offers retailers a new way to increase shopper intimacy and differentiate their brand. What if shoppers could receive personalized communications and offers from a nearby store? What if once inside they could access product information and incentives, comparison shop, and contact an associate - all on their mobile device? This session will focus on how retailers can redefine the brick-and-mortar shopping experience with levels of personalization, information access and convenience comparable to that found online and complemented by enhanced levels of customer service and real-time promotion.
Location Infused Insights for Effective Customer RelationshipsIBM
"You are what you like" is a key pattern that provides powerful insights with the help of customer analytics. Using these insights to establish and grow profitable customer relationships can be exponentially higher when using the power of physical location data along with digital and transactional sources. Enticing customers to share their location is only the start for such a marketing initiative. Powerful analytics on data from outside and inside the store activity along with other digital and transactional information, can allow for much richer and actionable marketing campaigns which can be delivered interactively or through traditional marketing efforts. Learn how leading retailers across the globe are quickly discovering the power of location data and are refining their marketing strategy based on such insights in order to drive business growth.
State of marketing measurement survey 2014Prayukth K V
The 2014 State of Marketing Measurement Survey revealed CEOs desire all marketing
activities to be continuously measured and decision-making to be founded on strong
statistical evidence. The line between online and offline marketing channels is blurring, and the rise of mobile is diversifying industry metrics.
10 Striking Stats on the Impact of Omnichannel Marketing StrategyResulticks
A spotlight on omnichannel marketing strategy that is playing a key role in consumer engagement today, all supported by 10 industry statistics illustrating the Why, What and How around it.
The connected shopper. Fallacy fad or reality?Simon Etchells
Does the connected shopper really exist? Is ominchannel a trend or the future?
As the line between physical and digital begins to blur, what is the role, relevance and importance of the various channels in “omni channel”? With examples, case studies and insights I explore what the connected shopper paradigm means for now and the future.
People have changed the way they purchase things. Rather than going to the nearest store to research and make a purchase, customers now prefer to research online and then buy in-store, or vice versa. With the increasing popularity and use of mobile technology, people expect buying things from wherever they are and whenever they want to.
A Fashion Brand's Guide to Building Consumer Intimacy in the Digital Age
SAP_CAR_-_SAP_Customer_Activity_Repository
1. of shoppers look for information
online before visiting a store
of people use multiple
screens sequentially
Keeping up with Multichannel Shoppers is Getting More Complex
90%
Current Technology Can’t Keep Pace
Customer data trapped in applications by channel
Inventory dedicated to specific channels
Prices and promotions are specific to channel
Limited visibility into real-time customer transactions
across all channels
Retailers have invested in multiple solutions to manage these channels as efficient silos. The new retail
reality will be better served by a single platform, serving as the center of the consumer shopping experience.
Convert Big Data into Breakthrough Business Insight with a Single System
The SAP Customer Activity Repository (CAR), powered by the SAP HANA platform, supports retailers in becoming
more customer-centric by bringing together customer, sales and inventory information from siloed applications.
Collects and cleanses
customer data from stores,
online and mobile channels
with insight from social media
1 The data is combined with
more granular business
performance data such as
sales and inventory
2 Built-in analytics, forecasting
and algorithms provide
unprecedented intelligence
into customers, inventory and
multi-channel sales
3 Highly accurate demand
forecasts, customer insights
and real-time inventory
visibility fuels retailers to make
informed decisions across the
value chain
4
How can SAP Customer Activity Repository Improve Your Business?
Transform Your Company into an Adaptive, Customer-Centric Enterprise
attune’s capabilities on SAP Customer Activity Repository empowers organizations to provide
excellent customer experiences, with a set of a solutions focused on omni-channel customer
engagement.
Learn how SAP Customer Activity Repository can optimize your reporting, analytics and
planning processes. attune’s Proof of Concept delivers a customized demonstration on how
you can achieve a 360 degree view of customers, real-time inventory visibility, and highly
accurate forecasts. Sign up for a Proof of Concept visit, www.attuneconsulting.com/register
87%
The Emergence of the Multichannel Purchase Journey
The rise of digital technologies has created a multi-platform customer journey
where customers use a number of different channels to make a single purchase.
Driven by digital technologies, the new shopper's journey is continuous because the digital touch points
consumers are exposed to are always on, and they are constantly re-evaluating their purchase options.
increase in mobile
sales in 2014
87%
consumers look for advice on social
media before they make a purchase
4 out of 5
of consumers who purchase
online, visit the store before
or after the transaction
66%
54%use smartphones to research
or purchase products
visit retail stores as
part of their research
25%
40%
complete
purchases
in store
The smartphone accessibility enables
spur of the moment shopping:
planned
19%
spontaneous
81%
Single view of customer data
Real-time inventory data across multiple channels for
omni-channel capabilities
Price and promotion optimization based on channel,
device or segment
Visibility into real-time multichannel sales to the
transaction level
MULTIPLE SYSTEMS SINGLE SYSTEM
INVENTORY
TRANSPARENCY
+5% +2%Gross Margin Sales Margin
+7% +20%Customer
Satisfaction
Revenue per
Employee
Ability to use customer data to deliver
consistent brand experience across
all channels to boost customer
satisfaction and retention
+5% +2%Upsell
Opportunities
Customer
Churn
Improve stock coverage to ensure
products are available when the
customer decides to buy and boost
sales rates in the process
More accurate planning with a single
calculation of customer demand across all
channels. Rapid maximization of sales and
margins with target pricing and promotions
DEMAND FORECAST,
PRICING & PROMOTIONS
PERSONALIZED
BRAND EXPERIENCE
BENEFITSBENEFITS BENEFITS
DISCOVER
CONSIDER
EXPERIENCEEVALUATE
PURCHASE REVIEW
REPEAT
CUSTOMER
LOST
CUSTOMER
Capitalize on your Customer’s Story
SAP Customer Activity Repositorywith
Today’s Customer Journey is Dynamic, Well-Informed and Continuous
For more information please visit, www.attuneconsulting.com/clienteling
SOURCES
Customer Desires Vs. Retailer Capabilities, Forrester Consulting
Digital Impact on In-Store Shopping: Research Debunks Common Myths, Google
SAP Customer Activity Repository, SAP
Master DataInventory
Analytics &
Forecasting
Sales Docs Customer Data
www.attuneconsulting.com/register
www.attuneconsulting.com/clienteling
