The document discusses navigating challenges with voice over internet protocol (VoIP) technology. It notes that the industry is at a crossroads with the potential need for VoIP 2.0 to meet differing customer expectations between business market segments. Business models are changing as VoIP involves more than just voice communications and includes media. It also examines how 3G and 4G wireless technologies may allow enterprises to go wirefree and discusses current drivers of VoIP adoption such as PBX manufacturers for large enterprises and carriers providing wireless coverage and managed services.