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Seven Rules for Kick-Ass
   Market Positioning
                    g



                Chris Roon
                    Partner
Today’s Agenda

    Introduction
    When to re-position?
    New Positioning Model
    7 New Rules: Winning Positioning Strategies
    Conclusion
    C     l i
Introduction
    Chris Roon: Seasoned Sales  Marketing Veteran:
    23 years sales  marketing
    Marketing Arts – 15 years and 180 clients
    Breadth of services:
     – Market Validation > Positioning > Launch > Field
       Enablement
    Positioning – 6 step process
     – Highlights today
Our Positioning Clients
              g
Seven Rules for Kick-Ass Market Positioning
Seven Rules for Kick-Ass Market Positioning
Seven Rules for Kick-Ass Market Positioning
Seven Rules for Kick-Ass Market Positioning
Seven Rules for Kick-Ass Market Positioning
Seven Rules for Kick-Ass Market Positioning
Seven Rules for Kick-Ass Market Positioning
Seven Rules for Kick-Ass Market Positioning
Seven Rules for Kick-Ass Market Positioning
Seven Rules for Kick-Ass Market Positioning
Seven Rules for Kick-Ass Market Positioning
Seven Rules for Kick-Ass Market Positioning
Seven Rules for Kick-Ass Market Positioning
Seven Rules for Kick-Ass Market Positioning
Seven Rules for Kick-Ass Market Positioning

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Seven Rules for Kick-Ass Market Positioning

  • 1. Seven Rules for Kick-Ass Market Positioning g Chris Roon Partner
  • 2. Today’s Agenda Introduction When to re-position? New Positioning Model 7 New Rules: Winning Positioning Strategies Conclusion C l i
  • 3. Introduction Chris Roon: Seasoned Sales Marketing Veteran: 23 years sales marketing Marketing Arts – 15 years and 180 clients Breadth of services: – Market Validation > Positioning > Launch > Field Enablement Positioning – 6 step process – Highlights today