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Андрей Петренко, Dialogic, на MoCO 2010
Dialogic is a leading provider of communications technology solutions, enabling secure multimedia communications through any network. It has been innovating in areas like mobile video, VoIP, and video streaming for over 25 years. As video traffic grows significantly faster than other mobile data, Dialogic is transitioning many core carrier and enterprise services from audio-only to include video capabilities as well.
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Андрей Петренко, Dialogic, на MoCO 2010
- 1. 3G Video как новый контент Andrey Petrenko BDM Russia & CIS
- 2. Extends Mobile VASSegment Leadership Video Algorithmic and Analytics Leadership Extends Technology Enabling MSS Leadership Fax Segment MSS Leadership Converged Communications Technology Enabling Market Segment Share Leadership Dialogic “pioneer” history, relationships and patent portfolio Enterprise Gateway Established SS7 / Signaling Part of Business Established HMP as core to Dialogic customer value proposition Deeper Service Provider Segment Products / Customers Service Provider gateway and IP media server Extends Technology Enabling MSS Leadership Multimedia/Video VAS enabling leadership 2006 2007 2008 “ VIDEO IS THE NEW VOICE” ™ Dialogic Evolution “ VIDEO IS THE NEW VOICE”™ 2009 2010 Extend into Web communication innovators TDM to IP Transition Leadership HD Voice Enabling Video IP Streaming Value Added Services
- 3. Privately-held corporation Headquarteredin Montreal, Quebec with over 700 employees, including ~37% in R&D functions 14 major offices and 27 additional sales locations globally Industry leader in communications enabling technology solutions Dialogic is the most recognized name in the converged communications enabling industry and remains the market segment leader Deployed in over 80% of Fortune 2,000 companies and in the vast majority of service provider networks in over 80 countries Founded in 1984 Numerous Industry Firsts in Mobile Video and VoIP 79 Unique Registered Patents and over 60 Pending Patents Over 70 Million Ports Shipped Company Highlights Deep Domain Expertise Industry Standard Solutions Thought Leadership Dialogic at a Glance Mission: To Enable Secure Multimedia Communications Through Any Network To And From Any Endpoint In The World Leading Enabling Technology Solutions
- 4. Everywhere Montreal, CanadaCorporate Headquarters X.25 development Multimedia development Distribution Buffalo, NY, USA Enterprise Gateway development PBX integration development Parsippany, NJ, USA Multimedia development Sales and Marketing Support Distribution Dublin, Ireland Distribution Fordingbridge, UK SS7/Signaling development Renningen, Germany Multimedia development Sales Maidenhead, UK Sales Support Singapore Support Atlanta Barcelona Beijing Brussels Chicago Dallas Hague Hong Kong Kuala Lumpur Ljublijana Mexico City Miami Milan Moscow Munich New Delhi Paris Quito São Paulo Seattle Seoul Shenzhen Stockholm Sydney Tel Aviv Tokyo Toronto Additional Sales Locations Hyannis, MA, USA Media Gateway Converged Services Platform Needham, MA, USA Fax Development Multimedia development Sales Salem, NH, USA IP Media Server Milpitas, CA, USA Support By Supporting the Customer Locally, Dialogic Will Grow Globally Schaumburg, IL, USA Multimedia and Signaling development ● ● ● ● ●
- 5. Catalyst for SolutionInnovation Dialogic: Foundation for Innovation Color Ring Back Tone Mobile Avatar Video SMS Voice and Video Call Center VoIP Gateway 3G Video Messaging Dialogic Has Been Enabling Innovation For Over 25 Years Telephone Gateway IP Network Telephone Gateway
- 6. Dialogic is Committedto the Enabling Business Model Dialogic Provided Gateway Platforms, Appliances IP Components (Codecs, algorithms, etc) Media Engines Signaling Engines API’s System Management Application Integration, Deployment, Consulting Components for Value Added Applications Network Interfaces Middleware Customers, Distributors, ISV’s
- 7. Enterprise Customers ServiceProvider Customers Dialogic Customers End Customers Unified Messaging / Communications IVVR / Contact Center IP-PBX / PBX Speech Recognition Fax Voice Mail / Video Mail Mobile / Broadband Voice / Video Mail and Messaging Color Ring Back Tone / Video Ring Tones SMS / Video SMS Announcements Conferencing Location Based Services Dialogic Business Model
- 8. Accelerating Demand forMobile Video Source: Cisco Visual Networking Index (VNI); Forecasting and Methodology, 2009-2014, February 2010 Terabytes / Month Mobile Data - 108% CAGR Global Mobile Data Traffic Video - 131% CAGR Video Traffic is Outpacing 3G+ Network Growth
- 9. Mobile Video DriversSocial Networking Bandwidth Smart phones Over the Top Apps Competition Mobile Subs
- 10. IP Streaming Streamto mobile device on IP “ Web 2.0” and “over the top” services Video Drives Broadband Growth Traditional Carrier VAS Services become video enabled Video Ring Tones IVVR Video SMS Video Mail 3G-324M Telephony Video Conferencing Video Announcements Logo Detection Ad Insertion Interactive Gaming Content Adaption Video Gateways Signaling Translation Transcode formats Video Call Completion Video Gateway “ Affect” video stream (packet inspection, content adaption, QoE, etc.) Analytics
- 11. Applications Transitioning fromAudio to Video Location Based Services Video Enabled LBS Voice Mail Video Voice Mail IVR IVVR (Video IVR) SMS Video SMS Conferencing Video Conferencing Color Ring Tone Video Ring Tone 2G 3G+ Text Based Gaming Video Gaming Dialogic and its Application Partners are rapidly transitioning core mobile carrier services from audio to video
- 12. Subscriber Growth EnablesMobile Interactive Services But There is One Important Piece Missing Web 2.0 Interaction Mobile Commerce Dialogic Entertainment Information HD Voice September 9, 2009 Orange Moldova Launches HD Voice Network Services New York, 9/15/09
- 13. Developers In EveryRegion Sample Apps Pictured. Go to the Dialogic YouTube Channel for Customer Examples. > 50 Active Video Developers Worldwide
- 14. Dialogic, Dialogic Pro,Brooktrout, Diva, Diva ISDN, Making Innovation Thrive, Video is the New Voice, Diastar, Cantata, TruFax, SwitchKit, SnowShore, Eicon, Eicon Networks, NMS Communications, NMS (stylized), Eiconcard, SIPcontrol, TrustedVideo, Exnet, EXS, Connecting to Growth, Fusion, Vision, PacketMedia, NaturalAccess, NaturalCallControl, NaturalConference, NaturalFax and Shiva, among others as well as related logos, are either registered trademarks or trademarks of Dialogic Corporation or its subsidiaries (“Dialogic”). The names of actual companies and products mentioned herein are the trademarks of their respective owners. Dialogic encourages all users of its products to procure all necessary intellectual property licenses required to implement their concepts or applications, which licenses may vary from country to country. Dialogic may make changes to specifications, product descriptions, and plans at any time, without notice. USE CASE(S) Any use case(s) shown and/or described herein represent one or more examples of the various ways, scenarios or environments in which Dialogic products can be used. Such use case(s) are non-limiting and do not represent recommendations of Dialogic as to whether or how to use Dialogic products. 05/10 www.dialogic.com
Editor's Notes
- #3 Dialogic is the most recognized name in the converged communications enabling industry and remains the market segment leader Founded in 1984 The company name changed from Eicon Networks Corporation to Dialogic Corporation in October 2006 after completing the acquisition of Intel’s Media and Signaling business October 2007, Dialogic completed acquisition of Cantata (Brooktrout, Excel Switching, and SnowShore Networks) March 2008, Dialogic completed acquisition of OpenMediaLabs business and established Dialogic ® Media Labs December 2008, Dialogic acquired the NMS Communications Platforms Business NMS Deal: Extends Excellence in Value-Added Services for Mobile Telecommunications Video Technology Enabling Enhances Product Portfolio Leadership (form factor, density, function) Enhances Innovation Leadership
- #5 We have a lot of sites as you can see. We’re used to doing this. We now have new sites in: Framingham, MA Schaumburg, IL Welcome to the Montreal-based NMS developers as well And we have a new office in Korea.
- #6 Dialogic Business Model – selling multimedia and signaling hw/software products since 1984. Privately-held corporation Headquartered in Montreal, Quebec with over 700 employees, including ~37% in R&D functions. Industry leader in communications enabling technology solutions Dialogic is the most recognized name in the converged communications enabling industry and remains the market segment leader Deployed in over 80% of Fortune 2,000 companies and in the vast majority of service provider networks in over 80 countries. Founded in 1984 The company name changed from Eicon Networks Corporation to Dialogic Corporation in October 2006 after completing the Acquisition of Intel’s Media and Signaling business October 2007, Dialogic completed acquisition of Cantata (Brooktrout, Excel Switching, and SnowShore Networks) March 2008, Dialogic completed acquisition of OpenMediaLabs business and established Dialogic ® Media Labs December 2008, Dialogic acquired the NMS Communications Platforms Business Sell to customers who create the solutions. Go through some of them like OnMobile, Comviva, One97, Spice (India), ZTE, Hisunray, eBUPT (China), NEC (Japan). Dialogic has been at the forefront of enabling customer innovation since our inception. Here are some examples. VoIP Gateways Collaboration between Dialogic, Vocaltec, and Lucent produced the industries first PSTN/IP Gatewa in 1997. Open collaboration amongst open system providers were instrumental in shaping H.323, SIP, and many other of the industry standards we use today. Also, we are first to market with Microsoft Hybrid OCS gateway (GW with mediation server) given our open system approach. CRBT In Korea in 2001 with BridgeTec. Operators worldwide started to realize they could actually make money from the space between the time a call rings and the time it is answered. This comes to about 500 minutes per subscriber per year. CRBT screams for open systems as the market is moving towards putting signaling and processing on the same boards. Customers want it cost effective so they buy media processing and signaling on the same card. Service Provider/Telcos are paying a premium for per square inch and per watt –the more they can get on one board and from one chassis the better cost advantage they have. Dialogic example is China Mobile integrated by NEC deployed in 2003 (DMV2400A, DMN160TEC) allowed for 100,000 new registrants per day up to 7.5M users. Video SMS: Bay Talkitec in 2006 with both HMP and Signalling products. Video Avatar: 2007 1 st Mobile Video avatar build on Dialogic products by Smart Integrated Voice and Video Call Center: 2008: SK Telecom in Korea 3G Video Messaging Deployment: 2004: Video mail in Portugal
- #7 NMS went into Livewire and competed with it’s customers. We will not do that. Note that Audiocodes does it, Digium does it, Donjin does it. We want to have a consistent business model so our customers can trust us. Is a gateway getting into that space….some could argue that but it still fits into the “Build on Dialogic” theme since it needs to go into a soltuion provided by someone else, and we don’t provide the solution
- #8 Dialogic Business Model – sell to our customers, or partner with our customers (i.e. our SW/HW meet in the channel with THEIR application where a system integrator (could be them) integrate the solution. In turn, our customer/partner sells to the end enterprise, or service provider. So while you recognize the end enterprise or service provider name, you may not recognize the customer/partner.
- #9 Ericsson 3/24/10 at CTIA International (in Las Vegas) Mobile Data traffic surpassed Mobile voice traffic in December Mobile data traffic grew 280% during each of last 2 years. Voice traffic is 140,000 Terabytes/month (data has surpassed that) Ericsson expects data traffic to double each year for next 5 years On evening of Chinese new year, 23 billion SMS messages were sent Video is growing at nearly 3x the pace of global 3G+ subscribers
- #10 So beyond mobile subs (from previous slide), there are other drivers for mobile video. Examples include social networking, where user generated content (reference YouTube, Facebook, MySpace, etc.) is driving large amounts of video streaming and download. This is enabled of course by additional bandwidth, smarter and better phones, and more content available. Online advertising continues to drive revenue in all ‘web’ areas including IP video content.
- #11 MOBILE VIDEO SERVICES Video Portal Video Avatar Outbound video training Video blogging Distance learning Security surveillance Remote assistance Mobile TV TRADITIONAL SERVICES enhanced with Video Video Call Center Video Ring back tones Video Conferencing Video SMS Self service IVVR portals Unified Messaging EMERGING MOBILE VIDEO SERVICES YouTube and Facebook uploads YouTube and Hulu movie/snack watching On-demand movies Mobile Advertising
- #13 What is Mobile Interactivity? Not just a phone call. Interaction…a conference call, or being involved in some way such as texting in a vote for a TV show. Think of all the ways you use a mobile phone today…. Means Video and Means HD Voice…. 3 different Mobile VAS Categories Mobile Commerce. Within this 2 categories – mobile banking and mobile payments. Mobile banking: Some kind of transaction, like checking your account balance, or moving money around from one type of account to another. Mobile payments: buying movie tickets using mobile phone, buying something from a vending machine. Potentially use technologies like USSD (which is used to query pre-paid account balances but instead use for payment as well). In this example here, we have a coffee advertisement, with a UPC symbol as the coupon to get something off if go in and buy within a certain time period. Entertainment: Video Ringtones, Video SMS, Games, Televoting (for baseball, at the NY Mets for instnace, you can voice on which song to sing along to, you can vote on which video is better, etc.). Dating/chatting also falls into this category. Information: Personal relevant information like stock quotes, news, sports news, and video sharing as shown here – look at videos peer to peer like shown here, or look at video cameras to your cell phone (like surveillance applications). This right content to right person at right time. Maybe even think of this like a video RSS feed. Also Conferencing and Video Conferencing would apply here. Mixed in with this is web 2.0 interaction. The social networking will permeate much of the applications, and leverage mobile commerce and of course video. This will require the right opportunities to support it all. We have some in Columbia who’s created a Facebook integrated video chat application. So we’re going to see more and more of this. Dialogic also sponsored a study with Heavy Reading last year regarding their top challenges and what they are looking to change. You will see that in George’s presentation later. But interaction with Web applications is a key area of interest. YouTube is also important. We’re talking IP streaming here. How do you affect that video stream with something interesting? Can you “manipulate” it to put in an advertisement for instance? HD Voice: Wideband Audio is Simply easier to understand On this slide, see announcement from Dec 8, 2008 about Orange’s service. Polycom also very involved in the enterprise. There is the HD Connect consortium, which Dialogic is part of (and joined Sept 15, 2009) and the HD Voice conference in NY, which Dialogic also spoke at. 9/10/09: Orange Moldova has upgraded the voice sound quality on its network to support the WB-AMR codex. This is the second step in Orange's high-definition (HD) voice strategy, following on from the launch of a high-definition voice service for VoIP calls in 2006. Over 500,000 Livephone devices have already been sold in France and the range will be extended to other Orange countries over the coming months. The first mobile handset integrating high-definition voice capability that will be launched by Orange Moldova is the Nokia 6720c. Background noise is also faded out to provide clearer voice conversations creating a feeling of proximity between both parties. Orange plans to rapidly extend the range of HD voice-compatible mobile handsets across Europe. The Group plans to introduce HD voice services to the UK and Belgium markets by the end of 2010 and believes that these handsets will represent the majority of the 3G handsets sold within five years. At the same time, Orange will also continue its plans to roll out HD VoIP in other European markets such as Poland and Spain. “ Toll quality” poor at reproducing human voices Can’t differentiate “f” and “s” or “m” and “n” Difficulty with foreign accents, noisy backgrounds Problem: Limited bandwidth (G.711 – 300 Hz to 3300 Hz), Male vowels start ~80 Hz Fricatives (“s”, “z”, “f”) energy peaks at 4 KHz–6 KHz Solution: HD Voice from 50Hz to 7000Hz – only available with greater bandwidth, so IP / Mobile Skype-to-Skype (400 M users) Orange fixed broadband in France 500K triple play subs with HD voice Enterprise: IP-PBXs support HD phones: Cisco, Avaya, … Microsoft Communicator RT-Audio HD SIP telephones: Polycom, Snom, Cisco, Avaya, Gigaset HD conferencing services: Citrix (Vapps), ZipDX
- #14 50 video developers Bell Mobility Facebook Example: MONTREAL, Nov. 4, 2009 -- Bell today announced Video Calling, a new service available on Bell Mobility's new HSPA network that that lets clients make and take phone-to-phone video calls with other Bell Mobility clients - or even receive video calls on their mobile phones through an exclusive application built on Facebook(R) Platform. Now available on the LG Xenon and Samsung OMNIA II mobile phones launched today, unlimited Video Calling can be added to any Bell Mobility plan for $5 month and is included in many plans at no extra cost. Bell Mobility is the first mobile provider in North America to offer a video calling service that lets clients see and talk to each other by phone and also integrates seamlessly with a client's Facebook profile," said Adel Bazerghi, Bell Mobility's Senior Vice President of Products. APEX –with video gateways and IVVR sold around the world China: IflyTech in China deployed in China Mobile, the Largest Mobile Carrier in the World Many others in development HK: HKCSL: Video call India: Spice Digital announced on Dec 30 th that they have first 3G VAS service in India on MTNL. BayTalkitec with video advertisement – information sent to your phone when inquire Many others in development Korea: SK Telecom announces first Video Call Center in 2008 “ Love Meter” innovative apps – get MMS with “love score” Australia: Oasis with video chat. Avatar is your “personality” on your phone. Europe: Crealog has taxi ordering service – iPhone app Interactive Media has video portal and IVVR Almira Labs won Innovator Contest with video contact center (target audience hearing impaired) CALA: Calltech with Facebook click to call, and traffic monitoring Redmond with security and video ring tones