Euskaltel is a small telecom company based in northern Spain that has successfully competed against larger competitors like Vodafone, Orange, and Telefonica. It has a strong market presence in the Basque country, covering 95% of the population. The CEO attributes Euskaltel's success to its close relationships with customers, understanding their needs through local call centers. Euskaltel aims to deploy a 4G network across the Basque country this year with ZTE's help. Having prestigious local companies as early shareholders helped provide funding and credibility as Euskaltel established itself.