1. Navigating the Maze: Navigating the Maze:
How to research and
select the correct
technology
How to research and
select the correct
technology
Stephen Nold
President
Advon Technologies
Jeff Rasco
President
AttendeeMangement Inc.

2. Transformation
 Innovation is evolving tradeshow tools to the
overall benefit of the tradeshow industry.
 Small organizations
 Snail pace to adopt the latest solutions?
 Challenge just researching the tools
 Efficient operations for small organizations can
result from new tools
 Adopting technology to stay ahead of
competition.

3. Technology AdoptionTechnology Adoption
Life CycleLife Cycle
Geoffrey A. MooreGeoffrey A. Moore
Crossing the ChasmCrossing the Chasm

4. What can Technology do?
 Increase operational agility
 Redesign business processes
 Enhance audience experiences
 Requirements
 changes in attitudes
 understanding of organizational business
processes.

5. Searching for Solutions?
 Consultants
 MeetingTechOnline
 Industry Education
 IAEE E2 eMERGE and
Expo Expo
 EIBTM
 ASAE Springtime
 Articles/White Papers

6. Eight Impacting Innovations
 Web 2.0
 Microsoft Surface
 WiFi
 Mobile Phone Applications
 VoIP
 Screens
 RFID
 APEX

7. Four Technology Trends
 Dashboard integration
 Event matchmaking
 Online Communities
 Streaming Video

8. Best practices: vendor review and selection
 Research
 Internal and External
 Organization Technical Requirements
 Trends
 Unbiased peers/advisors
 RFP
 Vendor recommendations
 References

9. Case Studies
 Large association seeks registration and
event management tool
 Oil and gas association seeks to solve data
gap
 Beauty Health association integrates show
systems
 Marie Blackie, DMIA

10. Best practices: implementing/executing
new tradeshow tools
 Technology Migration Plan
 Resource Allocation
 Training
 Consultants
 Stakeholder Ownership

11. Approaches for Value Measurements
 ROI calculator – Sandy Angus, former IAEE
chairman
 Business Process Valuation
 Common financial metrics
 Payback Period (PP)
 Net Present Value (NPV)
 Internal Rate of Return (IRR)

12. Approaches for Value Measurements
 Standard ROI calculation
 ROI% = (total benefits – total costs)/total costs *
100

13. Links
 Tradeshow Week
www.tradeshowweek.com
 ExpoWeb
Hot Contractor Technologies
 MeetingTechOnline
www.meetingtechonline.com
 Corbin Ball
www.corbinball.com
Twelve Technology Trends in the Meetings and Events Market