Zion Bar El – Ideation<br />I-TRIZ – the innovation operating system<br />Company wide TRIZ Institutionalization<br />Ideation International<br />
Presentation Outline<br />Presentation Objectives<br />Ideation International Inc. – Executive overview<br />Ideation Operating System for Innovation<br />Proposed Plan<br />Conclusion. Questions and Answers<br />
Presentation Objectives<br />To propose an effective plan to institutionalize the Ideation Operating System for Innovation throughout the enterprise to:<br /><ul><li>Establish your company as a leader in its core of competencies
Increase the value of intellectual property portfolio
Improve employee’s inventive skills</li></li></ul><li>Why Institutionalize the Ideation Operating System for Innovation<br /><ul><li>To create an environment that supports innovation, knowledge sharing, risk taking and creativity
To develop a formal process for innovation from idea generation to commercialization
To collaborate and share knowledge across functions and business units
To establish core relationships between businesses, technologies and intellectual property
To overcome roadblocks to innovation</li></li></ul><li>Ideation International Inc<br />Executive Overview<br />
Ideation Brief History<br />Established in November of 1992 as a Delaware corporation<br />Provider of TRIZ-based services and products<br />Acquired leading TRIZ School in Russia (The Kishinev School )<br />Headquartered in Farmington Hills, MI <br />Includes world’s most experienced group of TRIZ masters and certified TRIZ specialists<br />Conducted business with over 5000 enterprises worldwide<br />Active in 40 countries and 60 universities<br />Has trained over 250,000 individuals worldwide<br />Conducts continuous research/advancement of TRIZ methodology<br />
Ideation International Business Commitment<br />The company’s business is to assist its customers with the essential business function of innovation via institutionalization of the system including education, software tools, mentoring and analytical services<br />
Target Markets<br />Primary Market:<br />Any company seeking organic growth<br />expertise in specific vertical market. Healthcare, Automotive, Chemical Electrical<br />Secondary Market:<br />Universities that does research and seeks IP<br />Outsource training & Software, become open source with developing<br />User Profile:<br />CEO<br />President<br />CTO<br />Engineers<br />Scientists<br />Patent Attorney & Litigator<br />User Profile:<br />Researchers<br />Scientists<br />Teachers<br />STRATEGY<br />
Ideation Operating System for Innovation<br />
Zero defect engineering</li></ul>Cost reduction, warrantees, recalls, new design, patent circumvention, failure analysis, failure prediction, training<br />
Ideation International INC<br />Ideation TRIZ Methodology, Operating System for Innovation<br />
What is TRIZ?<br />Russian acronym for the Theory of Inventive Problem Solving<br />Systematic, structured way of inventing supported with numerous tools<br />Science of Technological Evolution<br />Results of over 60 years of research based on analysis of over 2 million of worldwide patents within all engineering disciplines<br />
Why TRIZ was Created<br /><ul><li>Be a systematic step-by-step procedure
Be able to guide an inventor through the solution space and to direct him or her to the area with the best (ideal) solutions
Provide an inventor with reliable and repeatable results that do not depend on personal (psychological) issues
Proved knowledge (patent information) can be accessed
Accumulation of human innovation experience is possible</li></li></ul><li>TRIZ is Based on Extraction of Knowledge from the Best Innovation Practices<br />Patents<br />(worldwide)<br />Key Findings<br />T<br />R<br />A<br />N<br />S<br />F<br />E<br />R<br />A<br />B<br />L<br />E<br /><ul><li> Definition of inventive problem
Patterns of invention</li></ul>Inventive<br />Patents<br />General Purpose<br />Principles.<br />
Ideation TRIZ – The Next Step<br />Ideation TRIZ<br />Combination of all effective approaches to creative problem solving and control of technological evolution <br />“Osborn’s Direction”<br />Decreasing of psychological inertia, activation of human motivation, organization of effective teamwork<br />“Altshuller’s Direction”<br />Utilization of evolution patterns and methods of idea generation based on evolution patterns<br />“Miles’ Direction”<br />Re-structuring of existing knowledge for effective application of the creative process<br />
Summary Offering of the Ideation TRIZ Methodology<br />Four Original Key Findings<br /><ul><li>Definition of the Inventive Problem
Non-typical problems;Call Ideation International Consulting Services<br />I-TRIZ Masters I-TRIZ Professionals 30 to 180-day project<br />4<br />I-TRIZ Professional coaching I-TRIZ PractitionersIWB Software7 to 30-day project<br />Inventive Problems<br />3<br />I-TRIZ Practitioner coachingI-TRIZ UsersIdeation Brainstorming1 to 5-day project<br />“Light” InventiveProblems<br />2<br />Engineers, Subject Matter Experts<br />1<br />Problem Level<br />The Ideation TRIZ System Pyramid<br />Conventional<br />Problems<br />
Ideation International INC<br />Proposed Plan<br />
Establishing Partnership<br />Step 1. Sign N/D and Secrecy Agreement<br />Step 2. Meeting with Top Executives to understand:<br />Culture<br />Vision and Mission for 3, 5 and 10 years ahead.<br />Strategy to become a market and technological leader<br />Existing critical business and technological challenges and a plan to overcome them<br />What is the competitive intelligence system in place<br />What are the milestones and criteria of success of becoming a global leader<br />
Establishing Partnership<br />Step 3. Establish a three years Action Plan with timeline and milestones to achieve specific goals.<br />Step 4. Establish 3 years corporate agreement between Ideation International Inc. and the enterprise.<br />Step 5. Select and assign an appropriate individuals from both companies to oversee and command the partnership.<br />Step 6. Establish a training program, website and checkpoints to meet all the setup goals.<br />
Based on Future Thinking<br />Leadership<br />Teams<br />What we want to be<br />What we believe in<br />What we are going to do<br />What we are going to win<br />How we are going to win<br />How we want to be measured<br />Tasks to convert strategies into reality<br />Measurement of progress<br />
Ideation international inc<br />Questions and Answers, Conclusions<br />
Based on Market Knowledge and Market Future View<br />Intelligence analysis<br />Prioritize market segmentation<br />Segment, profiles & trends (market lifecycles)<br />Value sets, buyer criteria, price elasticity<br />Trends -- emerging and declining value attributes<br />Competitive analysis and trends<br />Market share tracking<br />Market forecasting<br />Customer readiness assessments<br />Strategic planning<br />Intellectual property planning and licensing -- technology, patent fences<br />Readiness assessments: organizational competencies<br />
Business Challenges<br />Expanding Breadth of Business Opportunities <br />Matching of Technological Solutions to Market Needs<br />Managing Technology, Society, and Market<br />Increasing Probability of Success<br />Rapidly Overcoming Technological Problems<br />Shrinking Time to Market<br />Development and Implementation of Products and Processes<br />Reducing Cycle Time While Maximizing Quality and Reliability<br />Integration of Innovation and Six Sigma<br />Maximizing Return on Capital Investment<br />Cost of Development, Capital Equipment, Facilities<br />Life Expectancy of Capital Investment<br />Controlling growth and profitability<br />
Integration within Business<br />Business Core Competencies, Investments & Assets<br />Financial Perspective<br />Controlled Growth<br />Sales Growth<br />Earnings Growth<br />Directing the Evolution of Technological Systems<br />Supplemental I-TRIZ Based Research of Historic and Inherited Ideas<br />Knowledge<br />Application <br />Business <br />Intelligence<br />Business<br />Environment<br />
A. Creativity<br /><ul><li>Were viable approaches developed in areas not considered by Subject Matter Experts and management?</li></ul>B. Logic<br /><ul><li>Were the Concepts of Solution selected justified, prioritized, and clearly presented?</li></ul>C. Practicality<br /><ul><li>Will the Concepts of Solution be testable and/or implementable within a reasonable time period and with reasonable resources?</li></ul>D. Detail<br /><ul><li>Were Concepts of Solution thought through sufficiently so that they did not contain obvious logical flaws or oversights?
Were the responses clear and concise?</li></li></ul><li>Measure of Success<br />G. Applicability<br /><ul><li>Was the power of the Ideation TRIZ methodology demonstrated?
Was it clear that the methodology is more systematic, wider ranging in its solution search, and more efficient than alternate approaches?
Was the methodology’s general applicability to other company problems evident?
Will Systematic Innovation be easily adapted within the company through support and utilization of Ideation’s software and service capabilities?</li></ul>H. Value<br /><ul><li>How much time and how many dollars will Systematic Innovation save for this project?
Were the results worth the price and effort?</li></li></ul><li>Summary and Conclusions<br />Approximately 60 individuals would be trained and certified in IPS.<br />Approximately 12 individuals would be trained and certified in IPS and AFD.<br />Approximately 8 individuals would be certified as a TRIZ specialists. Those will create the foundations of the enterprise’s office of innovations.<br />8 projects of difficult challenges would be completed.<br />Some or all of TRIZ specialists will go through train-the-trainer program, to be able to disseminate I-TRIZ methodology and applications throughout the enterprise operations.<br />