Zion Bar El – Ideation<br />I-TRIZ – the innovation operating system<br />Company wide TRIZ Institutionalization<br />Idea...
Presentation Outline<br />Presentation Objectives<br />Ideation International Inc. – Executive overview<br />Ideation Oper...
Presentation Objectives<br />To propose an effective plan to institutionalize the Ideation Operating System for Innovation...
Increase the value of intellectual property portfolio
Improve employee’s inventive skills</li></li></ul><li>Why Institutionalize the Ideation Operating System for Innovation<br...
To develop a formal process for innovation from idea generation to commercialization
To collaborate and share knowledge across functions and business units
To establish core relationships between businesses, technologies and intellectual property
To overcome roadblocks to innovation</li></li></ul><li>Ideation International Inc<br />Executive Overview<br />
Ideation Brief History<br />Established in November of 1992 as a Delaware corporation<br />Provider of TRIZ-based  service...
Ideation International Business Commitment<br />The company’s business is to assist its customers with the essential busin...
CORE VALUES<br />Innovation<br />Quality<br />TEXTO<br />Ideation Business Philosophy<br />CORE VALUES<br />
Ideation Structure and Core Competences<br />
Target Markets<br />Primary Market:<br />Any company seeking organic growth<br />expertise in specific vertical market. He...
Ideation Operating System for Innovation<br />
What does Ideation offer?<br />
Ideation’s Vision Enablers<br />Leadership<br />Assets<br />Organizational Value<br />Knowledge Based<br />Human Resources...
Selected Successes To-Date<br />Materials Development<br />Super Absorbent Fibers<br />Plastics<br />Packaging <br />Fluid...
Automotive Industry:Selected Successes-To-Date<br /><ul><li>Dana Corporation
Rockwell Int’l Automotive
TRW Automotive
ITT Automotive
Dura Automotive
Navistar
GM
Ford
Chrysler
Eaton
W.E.T.
BorgWarner</li></ul>Cost reduction, warrantees, recalls, new design, patent circumvention, failure analysis, failure predi...
Selected Projects Completed for Automotive Industry<br /><ul><li>Break squeal
Brake roughness
Noise and vibration
Transmission
Air bag
Bumper corrosion
Door
Automotive cables
Fuel tank rotation
Zero emission design
Electrostatic paint
Tail light
Seat cover
Wind tunnel
Plastic fuel tank
Walking bearing
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ITRIZ

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Para que implementar TRIZ en una compañía.

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ITRIZ

  1. 1. Zion Bar El – Ideation<br />I-TRIZ – the innovation operating system<br />Company wide TRIZ Institutionalization<br />Ideation International<br />
  2. 2. Presentation Outline<br />Presentation Objectives<br />Ideation International Inc. – Executive overview<br />Ideation Operating System for Innovation<br />Proposed Plan<br />Conclusion. Questions and Answers<br />
  3. 3. Presentation Objectives<br />To propose an effective plan to institutionalize the Ideation Operating System for Innovation throughout the enterprise to:<br /><ul><li>Establish your company as a leader in its core of competencies
  4. 4. Increase the value of intellectual property portfolio
  5. 5. Improve employee’s inventive skills</li></li></ul><li>Why Institutionalize the Ideation Operating System for Innovation<br /><ul><li>To create an environment that supports innovation, knowledge sharing, risk taking and creativity
  6. 6. To develop a formal process for innovation from idea generation to commercialization
  7. 7. To collaborate and share knowledge across functions and business units
  8. 8. To establish core relationships between businesses, technologies and intellectual property
  9. 9. To overcome roadblocks to innovation</li></li></ul><li>Ideation International Inc<br />Executive Overview<br />
  10. 10. Ideation Brief History<br />Established in November of 1992 as a Delaware corporation<br />Provider of TRIZ-based services and products<br />Acquired leading TRIZ School in Russia (The Kishinev School )<br />Headquartered in Farmington Hills, MI <br />Includes world’s most experienced group of TRIZ masters and certified TRIZ specialists<br />Conducted business with over 5000 enterprises worldwide<br />Active in 40 countries and 60 universities<br />Has trained over 250,000 individuals worldwide<br />Conducts continuous research/advancement of TRIZ methodology<br />
  11. 11. Ideation International Business Commitment<br />The company’s business is to assist its customers with the essential business function of innovation via institutionalization of the system including education, software tools, mentoring and analytical services<br />
  12. 12. CORE VALUES<br />Innovation<br />Quality<br />TEXTO<br />Ideation Business Philosophy<br />CORE VALUES<br />
  13. 13. Ideation Structure and Core Competences<br />
  14. 14. Target Markets<br />Primary Market:<br />Any company seeking organic growth<br />expertise in specific vertical market. Healthcare, Automotive, Chemical Electrical<br />Secondary Market:<br />Universities that does research and seeks IP<br />Outsource training & Software, become open source with developing<br />User Profile:<br />CEO<br />President<br />CTO<br />Engineers<br />Scientists<br />Patent Attorney & Litigator<br />User Profile:<br />Researchers<br />Scientists<br />Teachers<br />STRATEGY<br />
  15. 15. Ideation Operating System for Innovation<br />
  16. 16. What does Ideation offer?<br />
  17. 17. Ideation’s Vision Enablers<br />Leadership<br />Assets<br />Organizational Value<br />Knowledge Based<br />Human Resources<br />Instruments<br />i<br />MarketLeader<br />TechnologyLeader<br />
  18. 18. Selected Successes To-Date<br />Materials Development<br />Super Absorbent Fibers<br />Plastics<br />Packaging <br />Fluid Systems<br />Water Pumps<br />Hazardous Materials Pumps<br />Commercial Products<br />Sanitary Products<br />Foot Massagers<br />Electric Shavers<br />Hair Care Products<br />Combs, Hair Dryers, Curling Irons, Hair Clippers<br />Stock / Commodity Exchange<br />Chemical Industry<br />New Generation of Existing Chemical Processing Plant<br />Processing of New Chemical<br />Heavy Equipment<br />Lifting Cranes<br />Automotive Industry<br />Parking Brakes<br />Doors<br />Cable Applications<br />Medical Industry<br />Surgical Instrumentation <br />Oil Industry<br />Control of Oil Production<br />14<br />
  19. 19. Automotive Industry:Selected Successes-To-Date<br /><ul><li>Dana Corporation
  20. 20. Rockwell Int’l Automotive
  21. 21. TRW Automotive
  22. 22. ITT Automotive
  23. 23. Dura Automotive
  24. 24. Navistar
  25. 25. GM
  26. 26. Ford
  27. 27. Chrysler
  28. 28. Eaton
  29. 29. W.E.T.
  30. 30. BorgWarner</li></ul>Cost reduction, warrantees, recalls, new design, patent circumvention, failure analysis, failure prediction, training<br />
  31. 31. Selected Projects Completed for Automotive Industry<br /><ul><li>Break squeal
  32. 32. Brake roughness
  33. 33. Noise and vibration
  34. 34. Transmission
  35. 35. Air bag
  36. 36. Bumper corrosion
  37. 37. Door
  38. 38. Automotive cables
  39. 39. Fuel tank rotation
  40. 40. Zero emission design
  41. 41. Electrostatic paint
  42. 42. Tail light
  43. 43. Seat cover
  44. 44. Wind tunnel
  45. 45. Plastic fuel tank
  46. 46. Walking bearing
  47. 47. Truck mirror
  48. 48. Ringing and hinging
  49. 49. Car seats cooling and heating
  50. 50. Zero defect engineering</li></ul>Cost reduction, warrantees, recalls, new design, patent circumvention, failure analysis, failure prediction, training<br />
  51. 51. Ideation International INC<br />Ideation TRIZ Methodology, Operating System for Innovation<br />
  52. 52. What is TRIZ?<br />Russian acronym for the Theory of Inventive Problem Solving<br />Systematic, structured way of inventing supported with numerous tools<br />Science of Technological Evolution<br />Results of over 60 years of research based on analysis of over 2 million of worldwide patents within all engineering disciplines<br />
  53. 53. Why TRIZ was Created<br /><ul><li>Be a systematic step-by-step procedure
  54. 54. Be able to guide an inventor through the solution space and to direct him or her to the area with the best (ideal) solutions
  55. 55. Provide an inventor with reliable and repeatable results that do not depend on personal (psychological) issues
  56. 56. Proved knowledge (patent information) can be accessed
  57. 57. Accumulation of human innovation experience is possible</li></li></ul><li>TRIZ is Based on Extraction of Knowledge from the Best Innovation Practices<br />Patents<br />(worldwide)<br />Key Findings<br />T<br />R<br />A<br />N<br />S<br />F<br />E<br />R<br />A<br />B<br />L<br />E<br /><ul><li> Definition of inventive problem
  58. 58. Levels of invention
  59. 59. Patterns of evolution
  60. 60. Patterns of invention</li></ul>Inventive<br />Patents<br />General Purpose<br />Principles.<br />
  61. 61. Ideation TRIZ – The Next Step<br />Ideation TRIZ<br />Combination of all effective approaches to creative problem solving and control of technological evolution <br />“Osborn’s Direction”<br />Decreasing of psychological inertia, activation of human motivation, organization of effective teamwork<br />“Altshuller’s Direction”<br />Utilization of evolution patterns and methods of idea generation based on evolution patterns<br />“Miles’ Direction”<br />Re-structuring of existing knowledge for effective application of the creative process<br />
  62. 62. Summary Offering of the Ideation TRIZ Methodology<br />Four Original Key Findings<br /><ul><li>Definition of the Inventive Problem
  63. 63. Levels of Inventions
  64. 64. Patterns of Inventions
  65. 65. Patterns of Evolution</li></ul>Three Main Premises<br /><ul><li>Contradictions
  66. 66. Ideality & Resources
  67. 67. System Approach</li></ul>Four Analytical Tools<br /><ul><li>Innovation Situation Questionnaire (ISQ)®
  68. 68. Problem Formulator®
  69. 69. Algorithm for Inventive Problem-Solving (ARIZ)
  70. 70. Substance-Field Analysis (Su-Field)</li></ul>Seven Knowledge-Based Tools<br /><ul><li>Pattern/Lines of Evolution
  71. 71. 40 Innovation Principles & Contradiction Table
  72. 72. Separation Principles
  73. 73. 76 Standard Solutions
  74. 74. Effects
  75. 75. System of Operators
  76. 76. Selected Innovation Examples</li></ul>Four Main Applications<br /><ul><li>Inventive Problem Solving (IPS)
  77. 77. Anticipatory Failure Determination (AFD)
  78. 78. Directed Evolution (DE)®
  79. 79. Management of Intellectual Property</li></ul>Legend:<br />Classical TRIZ (in black)<br />Advanced by Ideation <br />Newly developed by Ideation <br />
  80. 80. Evolution of TRIZ and I-TRIZ<br />Directed Evolution® and IP Control Era<br />Re-Structuring of <br />Theoretical Base<br />Advanced TRIZ Tools<br />Ideation/TRIZ Era<br />Non-Technological<br />Applications<br />Advanced <br />Software Tools<br />Methodology Advancement<br />AFD<br />Kishinev Era<br />ARIZ-85<br />Directed<br />Evolution®<br />40 Principles<br />Classical TRIZ Era<br />Patterns of Evolution<br />1946 1982 1985 1992 1997 2000 2012<br />
  81. 81. Ideation TRIZ Differentiation<br /><ul><li>Integrated Approach
  82. 82. Processes developed for each application
  83. 83. TRIZSoft® supporting most of applications’ processes
  84. 84. TRIZSoft® customization
  85. 85. Continuous research and advancement
  86. 86. Business model developed including education, software, project based workshop and coaching/facilitation
  87. 87. A turn key solution for TRIZ institutionalization
  88. 88. Expanding TRIZ in non-technical areas (science, arts, business, management, etc.)</li></li></ul><li>Structured Innovation Process<br />Anticipatory Failure Determination<br /> Inventive Problem Solving<br />Directed<br />Evolution™<br />Front End of Innovation<br />New Product Process<br />Highly Innovative and <br />Profitable New Business <br />Options Leveraging:<br />Core Competencies<br />and generated by<br />Market Attack Teams<br />Commercialization<br />Improved Stage Gate<br />Platform Technology Concepts Leveraging Existing Customer Value Chain<br />Business Team<br /><ul><li>Commercial
  89. 89. Manufacturing
  90. 90. Finance
  91. 91. R&D</li></ul>Business Unit Idea Selection Process <br />
  92. 92. I-TRIZ MapCreated by Alla Zusman based on request from M. Meier<br />
  93. 93. Certification<br />Mastering the Ideation TRIZ Methodology and TRIZSoft®<br />Start<br />Advanced <br />Programs<br />Integrated, Innovative Solution<br />Individual / Enterprise<br /><ul><li>Requirements
  94. 94. Expectations</li></ul>Train<br />The<br />Trainer<br />TRIZ<br />Specialist<br />Learning Phase<br />IPS<br /><ul><li>Select Technological Challenge
  95. 95. Sign Confidentiality Agreement
  96. 96. Complete ISQ</li></ul>Hands-On Project<br />Intensive Training<br />Value<br />Yes<br />IPS<br />3-Day<br />Workshop<br />No<br />DE+IP<br /><ul><li>Explain
  97. 97. Return
  98. 98. Restart</li></ul>AFD<br />45-Day Coaching / Mastering<br />
  99. 99. Non-typical problems;Call Ideation International Consulting Services<br />I-TRIZ Masters I-TRIZ Professionals 30 to 180-day project<br />4<br />I-TRIZ Professional coaching I-TRIZ PractitionersIWB Software7 to 30-day project<br />Inventive Problems<br />3<br />I-TRIZ Practitioner coachingI-TRIZ UsersIdeation Brainstorming1 to 5-day project<br />“Light” InventiveProblems<br />2<br />Engineers, Subject Matter Experts<br />1<br />Problem Level<br />The Ideation TRIZ System Pyramid<br />Conventional<br />Problems<br />
  100. 100. Ideation International INC<br />Proposed Plan<br />
  101. 101. Establishing Partnership<br />Step 1. Sign N/D and Secrecy Agreement<br />Step 2. Meeting with Top Executives to understand:<br />Culture<br />Vision and Mission for 3, 5 and 10 years ahead.<br />Strategy to become a market and technological leader<br />Existing critical business and technological challenges and a plan to overcome them<br />What is the competitive intelligence system in place<br />What are the milestones and criteria of success of becoming a global leader<br />
  102. 102. Establishing Partnership<br />Step 3. Establish a three years Action Plan with timeline and milestones to achieve specific goals.<br />Step 4. Establish 3 years corporate agreement between Ideation International Inc. and the enterprise.<br />Step 5. Select and assign an appropriate individuals from both companies to oversee and command the partnership.<br />Step 6. Establish a training program, website and checkpoints to meet all the setup goals.<br />
  103. 103. I-TRIZ for the Enterprise<br />
  104. 104. I-TRIZ for the Enterprise <br />
  105. 105. Recommended Implementation Plan<br />
  106. 106. Put Emphasis on...<br />If new “S” curve -- reuse, rebuild, replace<br />“the house”<br />Bottoms-up Build -- IP Building Blocks & Architecture<br />Skills / Resources<br />Strategy<br />Product<br />Compensation<br />Market IP<br />Technology IP<br />Prioritize & Selection<br />Company Mission Knowledge<br />ITRIZ<br />Volume<br />TIME<br />
  107. 107. Put Emphasis on leveraging IP Intangibles<br />Intellectual Property<br />(Corporate Knowledge: Patents,<br />Trade Secrets, Processes)<br />Customer<br />Satisfaction<br />(Value)<br />Business<br />System<br />Resources<br />(Human Assets)<br />Shareholder<br />Satisfaction<br />(Profit)<br />Market & Customers<br />Industry Structure & Trends<br />Technology Developments & Sources<br />Competitor’s Capabilities, Plans, & Intentions<br />Political, Economic, & Social Forces<br />
  108. 108. Based on Future Thinking<br />Leadership<br />Teams<br />What we want to be<br />What we believe in<br />What we are going to do<br />What we are going to win<br />How we are going to win<br />How we want to be measured<br />Tasks to convert strategies into reality<br />Measurement of progress<br />
  109. 109. Ideation international inc<br />Questions and Answers, Conclusions<br />
  110. 110. Based on Market Knowledge and Market Future View<br />Intelligence analysis<br />Prioritize market segmentation<br />Segment, profiles & trends (market lifecycles)<br />Value sets, buyer criteria, price elasticity<br />Trends -- emerging and declining value attributes<br />Competitive analysis and trends<br />Market share tracking<br />Market forecasting<br />Customer readiness assessments<br />Strategic planning<br />Intellectual property planning and licensing -- technology, patent fences<br />Readiness assessments: organizational competencies<br />
  111. 111. Business Challenges<br />Expanding Breadth of Business Opportunities <br />Matching of Technological Solutions to Market Needs<br />Managing Technology, Society, and Market<br />Increasing Probability of Success<br />Rapidly Overcoming Technological Problems<br />Shrinking Time to Market<br />Development and Implementation of Products and Processes<br />Reducing Cycle Time While Maximizing Quality and Reliability<br />Integration of Innovation and Six Sigma<br />Maximizing Return on Capital Investment<br />Cost of Development, Capital Equipment, Facilities<br />Life Expectancy of Capital Investment<br />Controlling growth and profitability<br />
  112. 112. Integration within Business<br />Business Core Competencies, Investments & Assets<br />Financial Perspective<br />Controlled Growth<br />Sales Growth<br />Earnings Growth<br />Directing the Evolution of Technological Systems<br />Supplemental I-TRIZ Based Research of Historic and Inherited Ideas<br />Knowledge<br />Application <br />Business <br />Intelligence<br />Business<br />Environment<br />
  113. 113. A. Creativity<br /><ul><li>Were viable approaches developed in areas not considered by Subject Matter Experts and management?</li></ul>B. Logic<br /><ul><li>Were the Concepts of Solution selected justified, prioritized, and clearly presented?</li></ul>C. Practicality<br /><ul><li>Will the Concepts of Solution be testable and/or implementable within a reasonable time period and with reasonable resources?</li></ul>D. Detail<br /><ul><li>Were Concepts of Solution thought through sufficiently so that they did not contain obvious logical flaws or oversights?
  114. 114. Were they quickly comprehended?
  115. 115. Was the information provided adequate to take the next steps (for example, concept testing or engineering design)?</li></ul>Measure of Success<br />
  116. 116. Measure of Success<br />E. Efficiency<br /><ul><li>Was the interaction between company’s personnel efficient?
  117. 117. How much of the SMEs time and any additional resources were required to develop the Concepts of Solution?</li></ul>F. Communications<br /><ul><li>Quick to comprehend the problems/issues?
  118. 118. Was the technical expertise adequate?
  119. 119. Were the questions asked pertinent?
  120. 120. Were the responses clear and concise?</li></li></ul><li>Measure of Success<br />G. Applicability<br /><ul><li>Was the power of the Ideation TRIZ methodology demonstrated?
  121. 121. Was it clear that the methodology is more systematic, wider ranging in its solution search, and more efficient than alternate approaches?
  122. 122. Was the methodology’s general applicability to other company problems evident?
  123. 123. Will Systematic Innovation be easily adapted within the company through support and utilization of Ideation’s software and service capabilities?</li></ul>H. Value<br /><ul><li>How much time and how many dollars will Systematic Innovation save for this project?
  124. 124. Were the results worth the price and effort?</li></li></ul><li>Summary and Conclusions<br />Approximately 60 individuals would be trained and certified in IPS.<br />Approximately 12 individuals would be trained and certified in IPS and AFD.<br />Approximately 8 individuals would be certified as a TRIZ specialists. Those will create the foundations of the enterprise’s office of innovations.<br />8 projects of difficult challenges would be completed.<br />Some or all of TRIZ specialists will go through train-the-trainer program, to be able to disseminate I-TRIZ methodology and applications throughout the enterprise operations.<br />
  125. 125. The End<br />

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