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Bcs consumerisation

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BCS Meeting, Leeds, 21st October 2010

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Bcs consumerisation

  1. 1. Copyright 2010 Freeform Dynamics Ltd The Consumerisation of IT BCS Meeting, Leeds, 21 st October 2010 Dale Vile Managing Director Freeform Dynamics Ltd www.freeformdynamics.com
  2. 2. About Freeform Dynamics <ul><li>Industry analyst firm </li></ul><ul><ul><li>Track IT industry developments and offerings </li></ul></ul><ul><ul><li>Track the use of IT in business and evolving requirements </li></ul></ul><ul><ul><li>Advise both end user organisations and suppliers </li></ul></ul><ul><li>Research approach </li></ul><ul><ul><li>IT vendor and service provider briefings </li></ul></ul><ul><ul><li>Large scale studies - face to face, telephone and online </li></ul></ul><ul><li>Community research programme </li></ul><ul><ul><li>Investigate strategy, business case, architecture, best practice </li></ul></ul><ul><ul><li>Vendor patronage model allows free distribution </li></ul></ul><ul><ul><li>Media partnerships for both input and output </li></ul></ul>
  3. 3. Impact of technology trends <ul><li>Improved collaboration </li></ul><ul><li>More efficient processes </li></ul><ul><li>Greater visibility </li></ul><ul><li>Better decision making </li></ul><ul><li>Cost & overhead reduction </li></ul><ul><li>Business optimisation </li></ul><ul><li>Hot-desking </li></ul><ul><li>Field working </li></ul><ul><li>Home working </li></ul><ul><li>Overall workforce enablement and flexibility </li></ul>
  4. 4. The business technology lag Consumer activity Business activity LAG PERIOD
  5. 5. What proportion of PCs installed at the moment would you regard as ‘current’ or ‘up to date’ in terms of specification (CPU, memory, disk, etc)? Source: Freeform Dynamics, 455 online survey respondents
  6. 6. Bleed over from consumer to business Personal ‘solutions’ entering the workplace Changing expectations
  7. 7. Examples <ul><li>Social media (e.g. LinkedIn, Facebook, …) </li></ul><ul><li>Web based comms (Skype, MSN, …) </li></ul><ul><li>Hosted ‘cloud’ applications/utilities </li></ul><ul><li>Phones, Smart Phones, PDAs, Slates </li></ul><ul><li>Mobile applications and services </li></ul><ul><li>Desktop/notebook hardware/software </li></ul>
  8. 8. The ‘Apple Phenomenon’ (From a recent survey of 482 users of Apple in the workplace) Source: Freeform Dynamics, 2010
  9. 9. Overall, to what degree are you seeing a general trend towards local departmental or user driven adoption of Apple equipment independent of IT strategy or policy? Over half either seeing or anticipating unilateral user/dept Apple adoption Source: Freeform Dynamics 2010, 482 respondents
  10. 10. Do you see a particular trend towards any of these being brought into the workplace by users independently of IT? Source: Freeform Dynamics 2010, 445 online respondents
  11. 11. Consumerisation in a nutshell <ul><li>Mix of risk and opportunity </li></ul><ul><li>Either way, the traditional status quo is challenged </li></ul>
  12. 12. The good old days(?) Requirements Technology Solutions The Business IT Dept Users IT Suppliers
  13. 13. Today’s complex (and scary) reality Corporate IT Dept Users Official Suppliers Departments Unofficial Suppliers Business pros and cons IT pros and cons
  14. 14. Understanding of customer requirements Agree or disagree? Source: Freeform Dynamics 2010, 482 respondents
  15. 15. Consumerisation balancing act <ul><li>Some things to consider: </li></ul><ul><ul><li>Security & compliance </li></ul></ul><ul><ul><li>Information integrity </li></ul></ul><ul><ul><li>Format inconsistency </li></ul></ul><ul><ul><li>Policy enforcement </li></ul></ul><ul><ul><li>Management </li></ul></ul><ul><ul><li>Support </li></ul></ul><ul><ul><li>User distraction </li></ul></ul><ul><ul><li>IT distraction </li></ul></ul>
  16. 16. Tips and imperatives
  17. 17. Core IT activities particularly affected Impact of Consumerisation <ul><li>Need to review </li></ul><ul><ul><li>Policies </li></ul></ul><ul><ul><li>Processes </li></ul></ul><ul><ul><li>Skills </li></ul></ul><ul><ul><li>Tools </li></ul></ul><ul><li>Opportunity to future proof? </li></ul>
  18. 18. Final thoughts <ul><li>The senior business guys are often the worst culprits or the leading edge scouts, whichever way you look at it </li></ul><ul><li>The ‘fortress IT’ lock down approach can damage IT’s image, and is likely to just drive activity underground anyway </li></ul><ul><li>Whether you see consumerisation as a problem or opportunity is more a question of mindset than practicality </li></ul>
  19. 19. But what do you think?
  20. 20. Copyright 2010 Freeform Dynamics Ltd The Consumerisation of IT BCS Meeting, Leeds, 21 st October 2010 Dale Vile Managing Director Freeform Dynamics Ltd www.freeformdynamics.com

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