National Association of Consumer Shows


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NACS Webinar: Using Social Media for Consumer Shows
By now you’ve heard all about social media. You understand all the reasons you should be using it to market your shows. You even have all your accounts set up on the various platforms. Now what? Stephen Nold, President of Tarsus Advon, will present strategies for getting started with the various social media platforms, and give some tips on what you should be updating your sites with, how often to update your sites, and what types of content you should and shouldn’t be using. Then he will answer any questions you may have from the audience.

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  • Anything not covered that should be covered?Twitter feed – tweetchat for #MTOSummit
  • CommunitiesConversationsConnectionsContentAll OnlineWhat does Social Media mean to the Public or Consumer shows?A new form of Marketing your event or organizationAudience + exhibitors + press + speakers + experts = found in online communities
  • More personal for most connectionsPrivacy concernsVisual – pictures, pictures, picturesNot conducive for brand promotionTool bar can be inserted into web assets
  • WHAT IS LINKEDIN?SCN: 25 – 500+Way to find and reach contacts through introductions and discussionsLinkedIn GroupsComes directly into Inbox
  • WHAT IS TWITTER?140 character messagingFollow Me – Follow youReTweet broadcastingVery viral
  • Leverage Community & Network to Achieve GoalsRecruit attendeesGrow communityEnhance networkingIncrease brand awarenessRecruit exhibitorsCreate value for exhibitorsGenerate event buzzDrive online commerceSupplement current marketing effortsConduct researchProvide online event connectivityManage reputation
  • Four Pillars of Social Media PlaybookBuild Infrastructure and Online PresenceGrow Your Online CommunityLeverage Community to Achieve GoalsMonitor Performance Toward Goals
  • National Association of Consumer Shows

    1. 1. Using Social Media for Consumer Shows<br />
    2. 2. Agenda<br />Social media platforms<br />Strategies for getting started <br />Tips on updating<br />Content<br />Questions<br />
    3. 3. Tools for Techies<br />Facebook<br />LinkedIn<br />Twitter<br />Blogs<br />Videos<br />Mobile Devices<br />
    4. 4. Facebook<br />
    5. 5. Facebook<br />
    6. 6. LinkedIn<br />
    7. 7. LinkedIn<br />
    8. 8. LinkedIn<br />
    9. 9. Twitter<br />
    10. 10. Twitter<br />
    11. 11. Storytelling for Shows<br />Stories = Creative Content<br />Social Media = Distribution<br />Industry Customers & Prospects = Community<br />Tangible Results = Butts in Seats or Exhibitor Recruitment <br />
    12. 12. Chris Brogan<br />
    13. 13. Blogs<br />YOUR organization’s messages<br />Heavy promotion allowed<br />Need to capture attention<br />Gain community participation through comments & discussions<br />Great place to launch brand generals and advocates<br />
    14. 14. Leverage Community & Network to Achieve Goals<br />Recruit attendees<br />Grow community<br />Enhance networking<br />Increase brand awareness<br />Recruit exhibitors<br />Create value for exhibitors<br />Generate event buzz<br />Drive online commerce<br />Supplement current marketing efforts<br />Conduct research<br />Provide online event connectivity<br />Manage reputation<br />
    15. 15. Four Pillars of Social Media Playbook<br />Build Infrastructure and Online Presence<br />Grow Your Online Community<br />Leverage Community to Achieve Goals<br />Monitor Performance Toward Goals<br />
    16. 16. Tips and Tricks<br />
    17. 17. Resources<br />MTO Summit ChicagoMarch 21-22 |<br />MeetingTechOnline Buyers Guide Series<br /><br /><br />
    18. 18. Contact<br />Stephen NoldTarsus Advon512.310.0628512.789.1603<br />Presentation on  <br />
    19. 19. Blog Roll Call<br />Chris<br />Michelle Bruno<br />Rachel<br />Experient Event Industry Blog<br />