This document summarizes information about joining the Naturals salon franchise opportunity in India. Naturals was founded to empower women entrepreneurs and has over 100 salons across 8 states. Its vision is to reach 1500 salons and create job opportunities by the end of 2016. The hair and beauty industry in India is growing significantly and franchising offers higher success rates than non-franchised businesses. Naturals provides site selection, training, ongoing support and a proven brand name. Total investment to open a Naturals salon ranges from 35-50 lakhs. Royalties of 15% of service revenue and 1% of product sales are paid after the first 6 months of operation.

1. Join us to Groom India
Strictly for private circulation

2. • Mrs. Veena Kumaravel, Founder of Naturals started
the salon chain with a vision of empowering women
entrepreneurs
• She is also instrumental in leveraging the Natural
franchisee concept to aggressively expand the business
pan India
• Currently Naturals has its foot print across 8 states
with 100+ salons

3. Vision
“To Groom India”
Way Forward
‘To reach 1500 Salons, To create 1000 women
entrepreneur and 20000 job opportunities by 31st
Dec 2016’

4. Values
Trust Partners
Continuous Learning
Speed in Execution
Employee Centric
Customer Delight
Financial Prudence

5. Industry Overview
The hair and beauty salon industry in India has been estimated at
6,900 crore up from 1,500 crore in 2005. It is expected to reach
29,800 crore in 2015 and surge to 98,500 crore by 2020.
77%
23%

6. Emerging Industry
Grooming –a necessity
Cash & carry
High margin
High Loyalty - Repetitive Business
Hair keeps growing and so does your Business!
Beauty Salon Opportunity

7. Why Franchising?
You’re buying into an idea that’s already proven to be successful
The management of the business has already been formulated
The support network is already in place
Your chances at receiving business financing are greatly improved
Your company has a “Brand Name”
Franchised businesses have a 90% success rate within 5 years of opening
while Non-franchised businesses have only a 23% success rate within their
first 5 years

8. Why Naturals?
Fastest growing salon chain in India
Established brand image
Accumulated knowledge on business
Corporate image and support
Unisex Model
Affordable Pricing
Training, Re-training and continuous HR management
Smart promotions and brand building exercise
Lesser Risk – Security for Investment
Continuous operational support and guidance

9. Absolute Integrity
Passion towards the Beauty / Styling Industry
Willingness to be a Owner cum Manager
Ability to lead the team
Good PR skills and Customer Orientation
Ability to Invest on requirements
No Knowledge of Beauty Industry
What do we expect?

10. Supports Provided
Site selection
Architect and layout finalizing
Project Handholding
Staff Recruitment
Franchisee Induction & Training
Best deals from approved vendors
Pre launch promotions
On going staff training
Staff Assessment & appraisal process
Promotions & Brand building
Introduction of new services and products

11. Illustration - Investment Summary
Total Investment 35-50 lacs
Salon Size (sq ft) 1200 - 2000
Breakup:
Franchise Fee 3 L
Main Signage and POS software 1 L
Staff Recruitment & Training facilitation 1 L
Launch Marketing Expense 1 L
Architect Fee 0.6 L*
Investment in Interiors Rs. 1200 per sft.
Air Conditioners 3 L
Investment in Equipment 3 L
Investment in Products 2 L
Gadgets 1 L
Towels & Uniforms 1 L
Computer , Music 1 L
Generator 3 L
Others 1 L
 All the mentioned
figures are indicative and
can vary
Rental Advance on
Actual
*Architect site visit expenses on actual

12. Royalty
15% Royalty collected on Service Revenue net of Taxes
1% Royalty collected on Product Sale
First 3 months Service Royalty calculated at 5%
Month 4 to 6 Service Royalty Calculated at 10%
15% Royalty comes into effect from Month 7 onwards
Royalty calculated and collected on a 10 Day period
Royalty collected through PDCs submitted by the Franchisee

13. Brand Ambassador
GENELIA D’SOUZA

14. Let’s ‘GROOM INDIA’… Naturally
Strictly for private circulation