Make Money from Day 1: Proven Marketing Strategies for Success
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This document outlines marketing strategies for success presented by Casey Meraz. It discusses becoming irreplaceable and visible by getting listed in online directories, claiming social media profiles, building a website, and getting reviews and mentions through signing up for HARO to respond to media inquiries. The goal is to focus on inbound marketing tactics like search engine optimization so that potential customers can find you online when searching for relevant terms.
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Make Money from Day 1: Proven Marketing Strategies for Success
- 1. Presented By: Casey Meraz. January 29, 2015 MAKE MONEY FROM DAY 1: PROVENMARKETING STRATEGIES FOR SUCCESS 1
- 2. CASEY MERAZ FOUNDER OFETHICAL SEOCONSULTING 2 Author Contributor Founder SEO On The Radio Denver Radio Show @CaseyMeraz + 5 Other Companies
- 3. 3 Straight to the point: • Become irreplaceable • Be a leader • Set yourselfapart • Become visible
- 5. 5 REAL TALK: Average Student Debt After Graduating is around $200,000
- 6. 6 At 3Meals a Day That’s 56 years worth of Tofu meals
- 7. 7
- 9. 9 The HighestPaying Companies Look For The Best Talent
- 10. 10
- 12. 12 WHAT ARE YOUR PLANS AFTER GRADUATION?
- 13. 9% Additional Learning 14% Residences 26% Private Practice 50% Group Practice ACCORDING TO THE SCHOOL13
- 15. 15
- 16. Doctor Referral
- 17. Reputation
- 18. 18 OrMaybe By…
- 19. 19
- 20. 20
- 21. 21 TODAY WE’RE GOING TO FOCUS ON INBOUND MARKETING
- 24. IF PEOPLE ARE ARELOOKING FOR YOU THEY CAN FIND YOU 24 @CaseyMeraz
- 25. BUT ALL OF THIS IS USELESS IF NOBODY’S LOOKING FOR YOU 25 @CaseyMeraz
- 30. 30 @CaseyMeraz 3 Types of Results On This Page
- 35. LETS PUT A STRATEGY IN PLACE 35 @CaseyMeraz
- 36. THINGSYOU CAN DO NOW & LATER 36 @CaseyMeraz
- 37. FOCUS AREA 1 ONLINE DIRECTORIES 37 @CaseyMeraz
- 39. 39 @CaseyMeraz
- 40. 40 @CaseyMeraz
- 41. 41 @CaseyMeraz "naturopathic"+"Find a doctor" NERD TALK If you put this search into Google you are telling it to display Only the results that include both the word Doctor and the Words in sequence “Find a doctor”
- 42. 42 @CaseyMeraz "naturopathic"+"Find a doctor" NERD TALK If you put this search into Google you are telling it to display Only the results that include both the word Doctor and the Words in sequence “Find a doctor”
- 43. FOCUS AREA 2 IfYou’re Starting (or in) a Practice. Get OnLocal. 43 @CaseyMeraz
- 44. 44 @CaseyMeraz
- 45. 45 @CaseyMeraz Ifyou have a BUSINESS youcan get onehere: http://Google.com/MyBusiness
- 46. 46 @CaseyMeraz IfYou Already Have A Listing want to rank higher, Read my Guide
- 48. 48 @CaseyMeraz You Need to Build Your Brand The Time is Now
- 49. 49 @CaseyMeraz Whether You’re Looking To Get More Clients or Get a Job, People are Googling You
- 50. 50 @CaseyMeraz Google Search: Samantha Meraz
- 51. 51 @CaseyMeraz Less than ideal… Keep in mind you might not be the only one with your name.
- 52. 52 @CaseyMeraz How Can You Control Your Brand? 1. Claim your social profiles. Focus on 1. Google Plus 2. Facebook 3. Twitter 4. LinkedIn 2. Fill them out completely 1. Use your real name 2. Fill out the bio section 3. Search yourself and click on the results. Fix negative issues.
- 54. 54 @CaseyMeraz Optimize Your Profile • Seek Endorsements Add Achievements • Complete Your Profile • Post links to your blog articles • Contribute in communities
- 56. 56 @CaseyMeraz Then Build a Website If You’re Tech Savvy If You’re Not
- 57. 57 @CaseyMeraz Sweet, I built a site. Now What? Add some content of course! Have a purpose Be professional Be controversial Have a voice Write about a passion
- 58. FOCUS AREA 4 REPUTATION VIA REVIEWS & MENTIONS 58 @CaseyMeraz
- 59. 59
- 60. 60
- 61. 61 @CaseyMeraz Sign up for HARO
- 62. 62 @CaseyMeraz You Will Get DailyEmails • Respond to relevant inquiries • Include a link to your website • Get free publicity if they pick you • www.HelpAReporter.com
- 63. Using these approaches you will • Become irreplaceable • Be a leader • Set yourself apart • Become visible
- 64. CASEY MERAZ Thanks for being here. You can find mehere: 64 Author Contributor Founder SEO On The Radio Denver Radio Show @CaseyMeraz + 5 Other Companies
Editor's Notes
- What we are going to be talking about primarily today is influencing online marketing. I tailored this class for you guys and depending on what you plan to do after graduation, we can start here.
- Why you should listen to what I have to say. Author, Contributor to major industry studies. Here you should talk about your past experiences. You’re an author. You have helped start over 8 companies. You no longer had to work at 29 years old.
- I want to jump straight to the point here. Todays Goal: Become these thing whether working internally or externally.
- Life after graduation. It’s easy lets float on.
- I don’t show you this slide to freak you out or scare you. Instead I want you to realize that for some of you this burden might be hanging over your head when you graduate.
- At 3 meals a day that’s 56 years worth of Tofu to eat.
- You know what though. You showed up here today. That is not you. You have the power to do more by growing a business. Whether it’s your own or something you work for.
- Intraprenuers -
- Whether you want to work for a company or start your own practice.
- Resumes pretty much look the same. You have to stand out. Guess where yours is?
- Marketing Yourself Marketing Your Brand No matter what path you go down, marketing is essential. You have to set yourself apart from the crowd.
- Let me ask a question here before we get started. What are you plans after graduation? Some of you might be in your final year and some of you might be right smack dab in the middle.
- No matter where you end up, the company you build or the one you work for needs patients.
- Yellow pages are dying
- Postcards are indirect mailing. You’re audience isnt looking for you when they see this junk in the mail.
- Inbound marketing is where customers are actively looking for you.
- These are average searches in the United States
- There are potentially thousands of keywords
- Google is still the biggest search engine and will be for quite some time.
- These are the types of search results. Lets look at each one individually here.
- You can pay to show up here. They get less clicks. It costs more money. Some clicks are $10 So 1,000 organic visits = $10,000
- Organic listings are free
- Local listings are also free
- Some of these things you can implement today. Others might wait until you work for a practice or are a part of a practice.
- Probably not the best for someone doing research on Samantha Meraz N.D.
- Explain who is using and looking at each social network individually
- Get recommendations on LinkedIn. Start building your profile.
- Sweet they have some reviews on Yelp. You should aim to get these.
- What is HARO
- Why you should listen to what I have to say. Author, Contributor to major industry studies. Here you should talk about your past experiences. You’re an author. You have helped start over 8 companies. You no longer had to work at 29 years old.