Native Programmatic - Friend or Foe - Sandeep Balani, Outbrain
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Sandeep Balani, Head of India at Outbrain, gave a keynote on native programmatic advertising at DigiMarConIndia in October 2019. He discussed how native advertising provides a better user and advertising experience by being less disruptive than traditional display ads. Balani predicted that by 2025, native advertising will be the preferred form of advertising. He outlined how programmatic native advertising can achieve goals like awareness, engagement, and conversions more efficiently by harnessing data and targeting audiences strategically. Balani provided tips for succeeding with programmatic native, and concluded by emphasizing the responsibility that comes with its powerful targeting capabilities. As a case study, he described how Cabify increased app downloads by 50% using Outbrain's
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Mobile growth series - How to Increase App Engagement and User Retention
May 11 Webinar from CleverTap and App Promo as part of a mobile growth series- How to Increase App Engagement and User Retention
Merkle final w speaker notes
Rand Schulman presents on the importance of engagement in social and mobile apps. Building user engagement is key to increasing lifetime value and driving viral adoption. Gamification techniques can increase engagement by 30-40% in areas like content, media, and healthcare. Effective analytics and A/B testing are critical to optimizing apps for engagement and revenue. Companies should collect behavioral data, measure results, and iterate engagement strategies.
Digital Marketing Beyond Facebook & Google
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WEBINAR: How To Bring Native And Programmatic Advertising Together
WEBINAR: How To Bring Native And Programmatic Advertising Together
What's So Important About Search Engine Optimization (SEO)
What's So Important About Search Engine Optimization (SEO)
What's So Important About Search Engine Optimization (SEO)?
What's So Important About Search Engine Optimization (SEO)?
Olympia Pratesi (Outbrain) - Come incrementare le vendite del tuo ecommerce c...
Olympia Pratesi (Outbrain) - Come incrementare le vendite del tuo ecommerce c...
Content Marketing in the Performance Era: NewsCred's Shafqat Islam
Content Marketing in the Performance Era: NewsCred's Shafqat Islam
Digital Marketing in India - Current State, Trends and Future Outlook
Digital Marketing in India - Current State, Trends and Future Outlook
Mobile growth series - How to Increase App Engagement and User Retention
Mobile growth series - How to Increase App Engagement and User Retention
Bidtellect’s Quarterly Native Report Q3 2016: Engagement Is Key To Your Nativ...
Bidtellect’s Quarterly Native Report Q3 2016: Engagement Is Key To Your Nativ...
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Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closerFuture-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastSmart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future TrendsDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your BrandPickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
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Native Programmatic - Friend or Foe - Sandeep Balani, Outbrain
- 1. Sandeep Balani HEAD OF INDIA OUTBRAIN NEW DELHI, INDIA ~ OCTOBER 16 - 17, 2019 | DIGIMARCONINDIA.IN #DigiMarConIndia Native Programmatic - Friend or Foe KEYNOTE
- 3. Programmatic Native Friends or Foes? + Sandeep Balani Head of India @ Outbrain
- 4. “By 2025, we predict Native will reach its tipping point and be the preferred form of advertising.”
- 7. Consumer Shift Consumption On Digital Adblock Penetration Software On the Open Web
- 11. Discovery at scale. Powering the world’s most premium websites and news feeds in the world. Premium Partnerships *Comscore, 2019, *Outbrain internal data, March 2019 290 Billion Monthly Discoveries*
- 13. Outbrain surveyed 1,000 UK consumers to test the effectiveness of different ad formats
- 14. of consumers do not like advertising that interrupts or disrupts their online activity will remember a brand following a positive interaction 48%95%
- 15. Placing control into consumers’ hands is how advertisers can regain consumer trust Click-to-play video was considered the least intrusive across all video advertising formats
- 16. SOURCE: IPG/Sharethrough Consumers looked at Native ads 53% more frequently than display ads
- 17. The Power of Positive 66% ignore an ad when their online experience is interrupted by it 29% remember the brand if they have had a positive experience 1 in 5 are more inclined to pay attention to that brand’s ads in the future
- 19. N P
- 20. Meet Native ON THE PULL BRAND SAFE BELOW THE FOLD GREAD ENGAGMENT QUALITY INVITENTORY PUSHY BUILT FOR CPM HIGHLIY VIEWABLE VS Display
- 21. If Programmatic had gotten to know native Better lifetime value Less bounce rate Completed video views App downloads Higher conversion rates Better insights Dwell time
- 22. It’s a Match!
- 23. Programmatic was built for display –but treat it like Native
- 25. Programmatic Native wins hands-down when it comes to improved consumer experience and engagement.
- 26. Programmatic Native does all the hard-work and helps you focus more on strategy.
- 28. Measuring success with Programmatic Native. Goal KPI Awareness/ Traffic CTR, CPC Engagement Time on Site, Number of Engagements, Bounce Rate, Engagement Rate, Conversions CPA
- 29. Tips to Succeed with Programmatic Native. 1. Remember it’s not just about technology 2. Identify the goals you want to achieve 3. Target wisely 4. Truly harness ‘big data’ 5. Aim to strike the emotive chord. 6. Measure what matters
- 31. With great power, comes great responsibility
- 32. Case Study
- 33. -3.7% Lower CPC than initial website traffic goal 50% Increase in App Downloads RESULTS How Cabify Increased App Downloads by 50% with Zemanta CASE STUDY VERTICAL | TECHNOLOGY OBJECTIVES • Awareness • App Downloads • Purchase of First Trip OUTBRAIN SOLUTION Cabify set a 2-step conversion goal for its campaign: App Downloads and First Trip Taken. To grow Cabify’s user base, the campaign was built on two steps of targeting criteria: Geo and Device Targeting. Ultimately, Zemanta outperformed the campaign’s CPC goal and increased app downloads month over month.
- 34. Q&A
- 35. Thank You !