Native Mobile Monthly Report - May 2012

MOBILE MONTHLY REPORT
MAY 2012

INSERT IMAGE IN BACKGROUND
MAY 2012
MAKE SURE IT FILLS THE SCREEN 100%

A SNAPSHOT

2 MOBILE MONTHLY REPORT/MAY 2012

SECTION 1

NATIVE SPEAKS
MOBILE

SECTION 2

HANDSET
MANUFACTURERS

NOKIA LOSES TOP
HANDSET MAKER
POSITION
INSERT IMAGE IN »  Nokia has held the title of
“Worlds biggest handset maker”
BACKGROUND for 14 years.
»  It has now been bumped off its
MAKE SURE IT FILLS THIS top spot by Samsung based on
shipments in the first quarter of
SPACE 100% 2012.
»  Samsung shipped 93.5 million
handsets.
»  Nokia shipped 82.7million
handsets.

Forbes, 16 May 2012

SAMSUNG VS.
APPLE
The smartphone market is
becoming what many are
calling a “a two horse race” INSERT IMAGE IN
between Samsung and Apple,
something that Nokia CE BACKGROUND
Stephen Elop wanted to prevent MAKE SURE IT FILLS THIS
when Nokia released its range
of high-end cellphones in SPACE 100%
partnership with Microsoft in
February 2011 - but offerings
like the Lumia 800 have been
slow in sales.
Forbes, 16 May 2012

APPLE DROPS 4G NAME
»  Apple has dropped “4G” from the name of its
new iPads that support Long Term Evolution
(LTE) networks, this after the use of the term
INSERT IMAGE IN landed it in hot water in Australia.
»  An iPad 3 with support for mobile broadband
BACKGROUND now bears the name “Wi-Fi+ Cellular” with the
product description explaining that the device
MAKE SURE IT FILLS THIS can connect to certain “4G LTE” networks.
»  Core explained that it has taken steps to
SPACE 100% ensure that customers are informed that the
LTE features of the iPad 3 won’t work in South
Africa.
»  Despite the lack of commercial LTE networks
in South Africa, the iPad 3’s specifications do
allow it to connect to all our 3G networks.
MyBroadband, 14 May 2012

GOOGLE-
MOTOROLA DEAL
INSERT IMAGE IN »  The worlds number one Internet search
engine is set to develop its own line of
BACKGROUND » 
smartphones.
Google, which will be the newest entrant
MAKE SURE IT FILLS THIS to the handset market, announced plans
for the acquisition last year in a bid to
secure Motorola’s valuable patents and
SPACE 100% pave the way for a pairing of Google’s
Android mobile software and Motorola’s
handset business.
»  Chinese authorities have now given the
go ahead for the $12.5 billion purchase
of Motorola Mobility.

ITWeb, 22 May 2012

RIM’S LAST
CHANCE TO WIN
INSERT IMAGE IN DEVELOPERS
BACKGROUND OVER WITH THE
MAKE SURE IT FILLS THIS LAUNCH OF
SPACE 100% BLACKBERRY 10
PLATFORM

IT News Africa, 1 May 2012


BLACKBERRY PLACES HOPES ON BB10

»  RIM unveiled its vision for the Blackberry 10 platform at the
Blackberry World Conference and released the initial
developer toolkit for native and HTML 5 software development.
»  RIM is aware that this is their last chance to win over
consumers, as users won’t carry on buying its phones or
tablets unless developers get excited about the platform and
create a wealth of apps to operate on it.
»  The key will be to have apps that people want and perform to
the level that people are used to on the IPad.
»  The creation of locally and culturally relevant apps will make
them an important marketing tool.
IT News Africa, 1 May 2012


RIM REPORTS
LOSSES, LOOKING TO
SELL
INSERT IMAGE IN »  Struggling Blackberry-maker Research
In Motion (RIM) filed an operating loss
BACKGROUND for the second-straight quarter and will
be laying off a number of employees, as
many as 5000.
MAKE SURE IT FILLS THIS »  RIM’s market capitalisation is now $5.5
billion, down from $84 billion at the
SPACE 100% company’s peak in 2008.
»  Bank advisors are weighing the options
to sell, to split up the hardware and
software business or a continued
attempt to turn the company around.

Business Report, 31 May 2012

RIM OPENS LOCAL
AUTHORISED
ACADEMIC CENTRE
INSERT IMAGE IN »  RIM announced the opening of the
Blackberry Apps Lab at the University
BACKGROUND of Pretoria.
MAKE SURE IT FILLS THIS»  It aims to accelerate mobile
SPACE 100% application development in South
Africa.
»  The Blackberry Apps Lab is part of
RIM’s extensive developer programme
that spans Africa.
ITWeb, 31 May 2012

SECTION 3

MOBILE
NETWORKS

VIRGIN MOBILE SA CEO
STEVE BAILEY STEPS
INSERT IMAGE IN DOWN AS DUBAI-BASED
BACKGROUND TELECOMS COMPANY
MAKE SURE IT FILLS THIS FRIENDI BUYS A STAKE
» 
SPACE 100% Richard Branson's Virgin Group is planning to
dilute its shareholding in mobile virtual
network operation (MNV) Virgin Mobile SA.
»  It will reduce its 55% stake in virgin Mobile to
a minority position to facilitate Friendi’s
purchase.

Tech Central, 18 May 2012

MTN REPORTS A 4%
INCREASE IN
SUBSCRIBERS FOR THE
INSERT IMAGE IN FIRST QUARTER 2012
BACKGROUND »  MTN Group reported a 4% rise in subscribers,
MAKE SURE IT FILLS THIS totalling 170.6 million at the end of March 2012,
from 164.5 million at the end of December 2011.
SPACE 100% »  Its key markets played a large role namely South
Africa, Nigeria and Iran.
»  The number of subscribers rose by 3% in South
Africa and Nigeria.

Business Day, 4 May 2012

VODACOM
RELEASES Q1
RESULTS
INSERT IMAGE IN »  In the year to March, total subscribers
increased 30%, a gain of 11 million
customers.
BACKGROUND »  The bulk of the additions came from SA
MAKE SURE IT FILLS THIS where the company added 6 million
users.
SPACE 100% »  The results show that data is twice the
size of SMS (in terms of revenue
streams), and this is likely to reflect in
other networks.

ITWeb, 21 May 2012

VODACOM’S RESULTS SUMMARY
»  SA grew subscribers 27% to 29 million, mostly due to a 31,3%
gain in prepaid customers driven by low-cost handset deals.
»  Data revenue increased 23.6%, driven by a 35.4% increase in
active data customers to 12.2 million.
»  Smartphone users remain the driving force behind data and
now account for a 5th of all handsets on the local network.
»  Smartphone users average monthly data use more than
doubled, to 92MB a month.
»  Vodacom continues to seek more affordable smartphones,
which should come around $50 within the next 12-18 months.


VODACOM ADDS
INSURANCE TO IT’S
OFFERING
INSERT IMAGE IN »  Vodacom expands its product portfolio by entering
into the South African insurance market.
BACKGROUND »  With a long-term and short-term insurance license,
this allows Vodacom to underwrite and sell insurance
MAKE SURE IT FILLS THIS products.

SPACE 100% »  Vodacom will leverage the direct links it has with
more than 30 million customers which will reduce the
costs of acquiring and serving customers.
»  Vodacom is using its reputation as “one of SA’s most
trusted brand” to attract customers looking for
insurance products.

ITWeb, 16 May 2012

ALAN KNOTT-CRAIG
AIMS TO SHAKE UP
THE MARKET
INSERT IMAGE IN »  Newly appointed Cell C CEO, who
started Vodacom is now on a mission to
compete more aggressively with its
BACKGROUND biggest rivals MTN and Vodacom.
»  In the last month, Cell C (who currently
MAKE SURE IT FILLS THIS has 13% market share) has slashed
broadband prices, introduced cheaper
SPACE 100% prepaid tariffs and aims to cut contract
call rates, hopefully to the original 25c
when Knott-Craig was at Vodacom.
»  It has also secured an equity injection
of about R1,5bn from its parent
company Dubai-based Oger Telecom.


PREPAID PRICE
WARS
»  Vodacom and Cell C slashed their
prepaid rates, each coming out with
INSERT IMAGE IN 99c per minute deals.
»  In a rush to launch its 99c deal
BACKGROUND after Cell C, Vodacom did not
launch as expected due to a
MAKE SURE IT FILLS THIS discrepancy relating to ICASA
regulations regarding tariff
SPACE 100% charges. Vodacom did not get
approval from ICASA on its new
rate.
»  Vodacom issued a statement saying
it had “mistakenly referred to the
Freedom 99 promotion as a tariff”.
ITWeb, 16 May 2012

PREPAID PRICE COMPARISONS
»  Second cellphone operator MTN turned its nose up at the significant prepaid pricing cuts announced by
Vodacom and Cell C, saying it still offers “the most affordable prepaid experience” in the market.
»  Cell C however provided a pricing table which disputes MTN’s claim:

»  Industry observers say the recent developments signal a renaissance in the telecommunications pricing
war that has for years been somewhat latent.


FIRST CELL C
SLASHES PRICES,
NOW JOBS
Cell C announced it is looking to INSERT IMAGE IN
retrench 12% of its workforce.
Cell C spokesperson Karin Fourie
BACKGROUND
confirms that “The objective of the
restructuring process is to MAKE SURE IT FILLS THIS
streamline the business, to bring the
business closer to our customer SPACE 100%
base and to make it more
competitive” she says.
“We are focusing on the areas of
business that we believe are
overstaffed.”

SECTION 4

NEW MOBILE
STATISTICS

MOBILE LIFE IN
SUB-SAHARAN
AFRICA
INSERT IMAGE IN »  Mobile Life reveals results
from Sub-Saharan Africa and
BACKGROUND the behaviours, motivations
MAKE SURE IT FILLS THIS and priorities of the regions
mobile phone users.
SPACE 100% »  South Africans surveyed said
they would be the most
interested (54%) in using their
phones for location-based
services in the future.
Memeburn, 23 May 2012

MOBILE USAGE IN AFRICA
»  One in five mobile phone users in Sub-Saharan Africa now have a smartphone,
with one in three in South Africa, and one in four in Nigeria.
»  The mobile phone is the main electronic device used, coming second is a DVD
player with 72% owning one.
»  There is a strong desire to access the internet. The three main reasons to want a
smartphone is to:
–  Surf the internet (38%)
–  Upgrade to a better phone (30%)
–  Access to the latest features and services (26%)
»  Nokia still leads, with little over half of all mobile phone users owning a Nokia as
their primary phone. Samsung is distant second at 11% and Blackberry third at
just under 6%
26 MOBILE MONTHLY REPORT/ MAY 2012

INTERNET ACCESS
The Internet Awakens IN SOUTH AFRICA
REPORT 2012
The internet has finally penetrated
20% of South Africa’’s population,
with the first signs of the mass 49mil
market embracing digital tools on
HEADLINE FINDINGS RELEASED
INSERT IMAGE IN
their phones.
BY WORLD WIDE WORX
20%

BACKGROUND
MAKE SURE IT FILLS THIS
8,5mil

SPACE 100%
2,85mil only via mobile device 11mil web users by 2013

5,5mil 3G users

7,9mil via mobile device

27 MOBILE MONTHLY REPORT – MAY 2012

INTERNET ACCESS IN SA
»  There are now an estimated 8.5-million internet users in the country, nearly 60%
more than there were two years ago and around 90% of those access the web
using mobile at some point.
»  Even mobile users are increasingly moving to smart devices. In 2011 there were
an estimated 8.5-million smartphones floating around the country and that
number is set to grow to 11-million by the end of this year.
»  6.02 million access the Internet on computer, laptop and tablet. 90% of these
also access by phone.
»  A total of 7.9 million South Africans access the Internet on their cellphones.
»  2.48 million only access the Internet via cellphone.
»  The number of 3G users in South Africa has grown to 5.5 million.

FACEBOOK MOBILE
PENETRATION
»  Facebook has 50% of all its
INSERT IMAGE IN users on mobile
phones coming in from
BACKGROUND emerging markets like
Nigeria and South Africa with
MAKE SURE IT FILLS THIS Nigeria having the highest
penetration of 81.2%.
SPACE 100%
»  All credits to Blackberry
which is very popular among
Nigerians.

Tech Talk Africa, 14 May 2012

FACEBOOK VS.
MXIT IN
TOWNSHIPS
According to a recent ikapadata
INSERT IMAGE IN
report, Facebook is overtaking BACKGROUND
MXit in townships.
SPACE 100%

ITWeb, 17 May 2012

IKAPADATA MOBILE MONEY SURVEY 2012

ITWeb, 17 May 2012

GOOGLE SA
COMMISSIONS
INTERNET ECONOMIC
IMPACT SURVEY
INSERT IMAGE IN
»  A study conducted by World Wide
BACKGROUND Worx reveals that the Internet
economy in South Africa
MAKE SURE IT FILLS THIS contributes R59 million (2%) to
its GDP.
SPACE 100% »  This contribution is rising by
around 0.1% year on year –
meaning it will reach R79 million
by 2016, contributing up to 25%
to SA’s GDP.
ITWeb, 30 May 2012

THE SUNDAY TIMES
NEXT GENERATION
BRAND SURVEY
RESULTS
INSERT IMAGE IN »  This year polled over 5 500 urban and
peri-urban youths across South
BACKGROUND Africa.
»  The annual study provides marketers
MAKE SURE IT FILLS THIS with insights on how the local youth
market perceive their brands.
SPACE 100% »  The study illustrates young
consumers brand preferences on
what they think is cool.
»  The annual youth spend in 2011 was
R98.7 billion.
HDI Youth Marketeers

SOME OF THE WINNERS 2012
»  Coolest Brand Overall 2012 »  Coolest Cell Phone All Groups (%)
1.  Blackberry 1.  Blackberry (36.72)
2.  BMW 2.  Nokia (22.40)

3.  Coca-Cola 3.  Apple iPhone (20.31)
4.  Samsung (4.57)

»  Coolest Bank All Groups (%)
»  Coolest Telecoms Provider All Groups (%)
1.  FNB (26.19)
1.  Vodacom (30.65)
2.  ABSA (24.36)
2.  MTN (28.30
3.  Standard Bank (20.61)
3.  Cell C (18.90
4.  Nedbank (11.57)
Yomzanzi, 31 May 2012

EMERGING MARKET
COUNTRIES DRIVING
UP INTERNET
GROWTH
»  Mary Meeker, renowned web analyst released her
INSERT IMAGE IN » 
2012 Internet Trends Report.
3G subscriptions only represent 18% of the worlds
BACKGROUND » 
total mobile subscriptions.
Emerging markets may not be leading the way in
MAKE SURE IT FILLS THIS terms of web growth, but they are when it comes
to 3G growth.

SPACE 100% »  No African countries made the top 15 list of
countries with the most 3G subscribers. However,
given that the majority of mobile devices with 3G
capability are smartphones, Africa has a long way
to catch up.
»  Right now, there are only 935 million smartphone
subscribers out of 6.34 billion global mobile
subscribers.

Global Mobile Web Ad Impression Growth by Vertical on the
Ad Exchange and AdSense Q4 2011
250% growth in mobile impressions
- Display Business Trends Publishers Edition

INSERT IMAGE IN
BACKGROUND
SPACE 100%


SECTION 5

MOBILE
INNOVATION
37
IN SA
MOBILE MONTHLY REPORT/MAY 2012

FNB LAUNCHES
GEO-PAYMENT
»  FNB offically launched a new
INSERT IMAGE IN functionality within its app that allows for
geo-mobile payments.
BACKGROUND »  This new feature allows users to be
within a 500 metre radius to send and
MAKE SURE IT FILLS THIS receive money without the need to
exchange banking details.
SPACE 100% »  You need not be an FNB customer to
receive money, but only FNB account
holders are able to make payments.
»  FNB has also extended the scope of its
banking app by adding eWallet to the
menu.

ITWeb, 30 May 2012 Memeburn, 9 May 2012

MXIT LAUNCHES
OWN GE0-
PAYMENT SYSTEM
INSERT IMAGE IN
However, FNB is not the first to
market. MXit also announced its BACKGROUND
own geo-fenced payment system.
The application known as Gust is
a step away from MXit Moola that SPACE 100%
wont rely on MXit’s platform.
A Beta version is expected to be
ready in June.
Bandwidth Blog, 8 May 2012

WI-FI IN THE SKY
»  In a South African first, Mango flyers
can now surf the web at 30 000 ft.
»  G-Connect In-Flight Wi-Fi is a service
INSERT IMAGE IN that is compatible with most Wi-Fi
enabled devices including
BACKGROUND smartphones, tablets and laptops
MAKE SURE IT FILLS THIS and allows for full internet
connectivitiy including sending and
SPACE 100% receiving emails, web browsing and
the use of social networks.
»  Data heavy services like YouTube and
peer-to-peer downloads, are however
not allowed.

WHAT YOU NEED TO
KNOW
»  During the test flight, the connection
crashed under the load of +- 100 users
trying to connect simultaneously.
Lesson learnt – as long as no more
than 6 people try to connect at once, it
INSERT IMAGE IN
should be a breeze. BACKGROUND
»  For the jetsetters, there are 3 packages
to choose from: MAKE SURE IT FILLS THIS
• 
• 
One way @R50
One-day pass @ R90
SPACE 100%
•  Per minute option @R1 per minute
»  The rollout should see 80% of Mango’s
fleet online by end of June 2012.


EXPENZA FOR
BLACKBERRY
»  With BlackBerry’s 8520 as the most popular
phone in South Africa, developers of the
INSERT IMAGE IN BlackBerry version of ExpenZA ensured
that the app worked optimally for
BACKGROUND BlackBerry’s OS5 and higher.
» 
MAKE SURE IT FILLS THIS ExpenZa aims at helping people make
smarter decisions about their finances
SPACE 100% through the automation of expense tracking
by intercepting the expenditure SMS
message sent by various banks in South
Africa and uses the information contained
in that SMS to automatically populate a
user’s expense list.

CELLPHONES ACT
AS PANIC BUTTON
IDMe is a cell phone based
INSERT IMAGE IN
voice-free panic button that BACKGROUND
allows the activation of a panic
button in an emergency. MAKE SURE IT FILLS THIS
On activation, the panic button SPACE 100%
will initiate a response by ER24
Emergency Medical Services.

ITWeb, 23 May 2012

WACS GETS
SWITCHED ON
»  The West Africa Cable System (WACS)
INSERT IMAGE IN will add more than 40% to South
Africa’s existing international
broadband capacity.
BACKGROUND »  Even though MTN is the largest
investor in WACS, as WACS went live,
MAKE SURE IT FILLS THIS Vodacom took the opportunity to
announce that it aims to harness the
SPACE 100% capacity of WACS and mobile
technology to “spread Internet access
to all South Africans”.
»  WACS will ultimately drive down prices
and provide more reliability.

ITWeb, 11 May 2012

SECTION 6

MOBILE IN
AFRICA

MOBILE SECURITY
CONCERNS IN
AFRICA
INSERT IMAGE IN »  SensePost MD Charl van der
BACKGROUND Walt raises security issues at
the ITWeb Security Summit.
»  One point he made is that the
SPACE 100% powerful features available on
smartphones open these
devices up to attacks.

ITWeb, 22 May 2012

INTERNET ACCESS IN SA
»  By 2015, the number of mobile-only Internet users will have
grown 56-fold worldwide. The same growth pattern is being
seen in Africa.
»  “Mobile will outstrip all other devices as the primary
computing device for Africans,” said Van Der Walt. “In Africa,
by 2015, there will be more people with mobile access than
electricity at home. There's got to be a game changer in there
somewhere.”
»  Looking at the mobile threat model, Van Der Walt said the
three core areas of concern are security, privacy and control.
ITWeb, 22 May 2012

ESKIMI, A SOCIAL
NETWORK FOR
FEATURE PHONES
REACHES 7M USERS
INSERT IMAGE IN
»  Lithuanian-based Eskimi originally
BACKGROUND launched as a mobile web service,
recently went over the 7 million user
MAKE SURE IT FILLS THIS mark, growing 1 million in the last
month.
SPACE 100% »  +- billion monthly ad impressions.
»  Half of its users are from Nigeria.
»  Its largest markets are Nigeria,
Ghana, Vietnam and Indonesia.

NOLLYWOOD
BLACKBERRY
BABES
INSERT IMAGE IN
»  Blackberry Babes is a Nigerian
BACKGROUND comedy that exaggerates the
MAKE SURE IT FILLS THIS Nigerian craze for the Blackberry.
»  http://www.youtube.com/watch?
SPACE 100% v=h3rAItM0lMw


SECTION 7

NEWS FROM
ABROAD

CHINA HITS 1B
MOBILE PHONE
USERS
»  The latest stats, released by
INSERT IMAGE IN
China’s Ministry of Industry and BACKGROUND
Information Technology, show that
there are approximately 1 030 052 MAKE SURE IT FILLS THIS
000 mobile users in the country. SPACE 100%
»  Considering the population is
around 1.3 billion that means
more than 76% of Chinese citizens
have one.

YAHOO LAUNCHES
AXIS
»  A web exploration and search tool.

»  It is both a mobile browser and a desktop
plugin that gives users visual search
results as they type. INSERT IMAGE IN
»  It includes a personalised homepage
which stays with you across your
BACKGROUND
desktop, IPad and iPhone. MAKE SURE IT FILLS THIS
»  It allows you to easily pick up where you
left off when you switch devices.
SPACE 100%
»  At the moment it is only available for iOS
devices, while the plugin is available on
all HTML 5 enabled desktop browsers.


FACEBOOK IPO’S AND
HINTS AT ITS DESIRE TO
INCREASE ITS MOBILE
CAPABILITIES
INSERT IMAGE IN »  Making multiple mobile app
acquisitions.
BACKGROUND »  Rumoured to be building its own
handset.
MAKE SURE IT FILLS THIS »  Rumoured to be buying browser maker
SPACE 100% Opera.
»  Expanding into North Africa and the
Middle East to boost advertising sales.
»  However Facebook’s IPO is in dire
straits being recorded as the worst-
performing in a decade.
Tech Talk Africa, 31 May 2012 PC World, 19 May 2012 TechCentral, 15 May 2012

CHELSEA FC APP
LAUNCHED
»  Irrespective of where you are,
you get the latest news first,
INSERT IMAGE IN video-on-demand, match
BACKGROUND reports, live match
commentary and much more.
»  Premium content requires a
SPACE 100% subscription.
»  Compatible with Samsung
phones running on Android
2.1 and above.
Tech Talk Africa, 20 May 2012

THE WORLDS
FIRST WIKIPEDIA
TOWN
»  Relies on QR codes to link visitors with
relevant articles on Wikipedia.
»  Since the project began six months ago,
INSERT IMAGE IN
Wikipedia volunteers around the globe have
contributed nearly 500 new articles in over
BACKGROUND
25 languages MAKE SURE IT FILLS THIS
»  On its official launch earlier this month,
some 1,000 QR codes were already in place
SPACE 100%
throughout Monmouth.

»  How long before initiatives such as this
become a norm around the world?

Springwise, 22 May 2012

YOUTUBE TURNS 7
»  On the 21st May YouTube
celebrated its 7th birthday.
»  To celebrate, they compiled a video
showcasing everything that has
made them great to this day. INSERT IMAGE IN
»  The video reveals some stats: BACKGROUND
»  There are over 40 billion videos viewed
every day MAKE SURE IT FILLS THIS
»  72 hours of video are uploaded every
minute SPACE 100%
»  Over 600 million playbacks through
YouTube Mobile every day
»  http://www.youtube.com/watch?
v=GLQDPH0ulCg

Digital Buzz Blog, 22 May 2012

JUNIPER RELEASES
NEW REPORT ON NFC
GROWTH
»  According to tech analysis company Juniper
Research, more than 1 in 4 mobile users in
Western Europe and the US will make in-store
INSERT IMAGE IN payments using NFC (Near-Field
Communication) by 2017 – huge growth from
BACKGROUND » 
only 2% this year.
The ability to ‘tap’ a phone and make a payment
MAKE SURE IT FILLS THIS has massive appeal for people, and could see
NFC take the lead over other mobile payment
systems.
SPACE 100% »  For mobile wallet providers, NFC payments
provide new and personalised retail marketing
and sales opportunities above the capabilities of
debit or credit cards.
»  The collaboration between financial institutions
and mobile network operators will help rapid
market expansion from 2012. Memeburn, 30 May 2012

INSERT IMAGE IN BACKGROUND
MAKE SURE IT FILLS THE SCREEN 100%

AND SO…

THE KEY TRENDS IN MOBILE FOR MAY 2012

»  Blackberry loses overseas market, but continues to succeed in Africa.
»  Network price wars in South Africa demonstrates a more aggressive stance for market
share growth.
»  The number of South Africans accessing the Internet through their cell phones is growing
rapidly with smartphones and apps giving rise to the number of people connected.
»  Emerging markets show massive contribution to worldwide Internet growth through 3G.
»  The smartphone market is changing the dynamics of handset manufacturers – everyone is
trying to get their share of the market.
»  Facebook reveals serious ambitions to lead in the mobile space.
»  The sending, receiving and tracking of money through mobile payment systems and apps
proving their value in South Africa society.


CONTACT US
Should you have any mobile insight, strategy, campaign or
solutions requirements please contact any one of us.

Angus Robinson | Director: Mobile, Content, Community & Media
[tel] +27 (11) 555-3800

INSERT IMAGE IN [cell] +27 (83) 635 4400
[fax] 0867210884

BACKGROUND
[email] angus@native.co.za

Tracy Aberman | Mobile Strategist
MAKE SURE IT FILLS THIS[tel] +27 (11) 555-3800
[cell] +27 (82) 754 6111
SPACE 100% [fax] 0867210884
[email] tracya@native.co.za

Vuyisile Sisulu | Mobile Technologist
[tel] +27 (11) 555-3800
[cell] +27 (82) 679 5415
[fax] 0867210884
[email] vuyilisle@native.co.za


Native Mobile Monthly Report - May 2012

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