Global and China Optical Film Industry Report, 2012ReportsnReports
This report analyzes the global and China optical film industry in 2012. It is 123 pages long and costs $2200 for a single user license. The key points covered include the markets for touch screens, LCDs, optical films, major players in different optical film categories, and financial information on many companies. The total optical film market in 2012 was $11.194 billion, with polarizers being the largest segment at $7.728 billion.
Global and china touch screen industry report, 2009 2010ResearchInChina
Touch screen manufacturers saw substantial revenue increases in 2010 due to rising smartphone shipments and adoption of touchscreens in non-smartphones. Apple iPad, released in 2010, uses high-grade touchscreens and shipped 13.8 million units. Both iPhone and iPad use touchscreens laminated with TFT panels, which are expensive. TPK and Wintek are major suppliers of touchscreens to Apple iPhone and iPad. TPK's shares surged 139% after its IPO on the Taiwan Stock Exchange in October 2010.
In this document, InMobi provides a summary of mobile advertising trends in Europe for Q2 2011 based on data from their global mobile advertising network:
- Mobile ad impressions in Europe grew 21% in Q2 2011, with smartphones growing 31% and accounting for over 60% of total impressions.
- Apple became the top device manufacturer in Europe, capturing 19.5% of ad impressions and growing faster than Android, which remained the top mobile platform but lost share.
- The top 3 platforms (Android, iPhone OS, RIM OS) accounted for nearly 60% of ad impressions in Europe, indicating fragmentation is decreasing in the region.
The document provides an overview of the India entertainment and media industry in 2011. It discusses key trends seen in 2010 such as the global economic recovery leading to increased consumer spending and advertising revenues. The Indian E&M industry grew at 11.2% in 2010, lower than projected due to declines in the film segment. Television, print, and film make up around 90% of the Indian E&M sector. While consumer preferences are shifting to digital, infrastructure limitations are hindering this transition.
The document provides an inventory of information about the HTC Corporation brand, including details about the company's locations, organization, financial data, key personnel, products, and competitors in the smartphone industry. It discusses HTC's history and development, current product lines, marketing strategies, and recent news reports regarding challenges faced by the brand in the global smartphone market.
The document provides an overview of the Indian mobile handset industry. It discusses the historical background of the industry and key developments. It outlines the major players in the Indian market and provides future estimates projecting continued growth. The document also analyzes the industry using Porter's Five Forces model, finding moderate supplier and buyer power due to factors such as quality importance, availability of substitutes, and tendency of buyers to switch handsets.
This document provides an overview and analysis of the global internet TV industry. It includes market statistics, key trends, profiles of major players such as Netflix and Hulu, and predictions for market growth between 2009-2017. The US market for internet TV is analyzed in depth, with statistics on advertising revenues, broadband adoption, and sales of internet-enabled TVs. New internet TV services launched by companies like Microsoft, Sony, and Google are also summarized. The report provides industry professionals with insights into historical performance, current developments, and future outlook for the emerging internet TV sector.
What should be the expansion strategy of Softbank?Rahul Sarkar
Softbank is Japan's third largest telecom provider seeking to expand its strategy. It currently generates revenue through mobile services after acquiring Vodafone Japan in 2006. While growing subscribers, it faces competition from NTT Docomo and KDDI Corp who innovate new products. The document analyzes Softbank's position using Porter's Five Forces and recommends expanding into new markets through joint ventures or becoming a mobile virtual network operator to increase advertising revenue and consolidate its ecosystem.
Global and China Optical Film Industry Report, 2012ReportsnReports
This report analyzes the global and China optical film industry in 2012. It is 123 pages long and costs $2200 for a single user license. The key points covered include the markets for touch screens, LCDs, optical films, major players in different optical film categories, and financial information on many companies. The total optical film market in 2012 was $11.194 billion, with polarizers being the largest segment at $7.728 billion.
Global and china touch screen industry report, 2009 2010ResearchInChina
Touch screen manufacturers saw substantial revenue increases in 2010 due to rising smartphone shipments and adoption of touchscreens in non-smartphones. Apple iPad, released in 2010, uses high-grade touchscreens and shipped 13.8 million units. Both iPhone and iPad use touchscreens laminated with TFT panels, which are expensive. TPK and Wintek are major suppliers of touchscreens to Apple iPhone and iPad. TPK's shares surged 139% after its IPO on the Taiwan Stock Exchange in October 2010.
In this document, InMobi provides a summary of mobile advertising trends in Europe for Q2 2011 based on data from their global mobile advertising network:
- Mobile ad impressions in Europe grew 21% in Q2 2011, with smartphones growing 31% and accounting for over 60% of total impressions.
- Apple became the top device manufacturer in Europe, capturing 19.5% of ad impressions and growing faster than Android, which remained the top mobile platform but lost share.
- The top 3 platforms (Android, iPhone OS, RIM OS) accounted for nearly 60% of ad impressions in Europe, indicating fragmentation is decreasing in the region.
The document provides an overview of the India entertainment and media industry in 2011. It discusses key trends seen in 2010 such as the global economic recovery leading to increased consumer spending and advertising revenues. The Indian E&M industry grew at 11.2% in 2010, lower than projected due to declines in the film segment. Television, print, and film make up around 90% of the Indian E&M sector. While consumer preferences are shifting to digital, infrastructure limitations are hindering this transition.
The document provides an inventory of information about the HTC Corporation brand, including details about the company's locations, organization, financial data, key personnel, products, and competitors in the smartphone industry. It discusses HTC's history and development, current product lines, marketing strategies, and recent news reports regarding challenges faced by the brand in the global smartphone market.
The document provides an overview of the Indian mobile handset industry. It discusses the historical background of the industry and key developments. It outlines the major players in the Indian market and provides future estimates projecting continued growth. The document also analyzes the industry using Porter's Five Forces model, finding moderate supplier and buyer power due to factors such as quality importance, availability of substitutes, and tendency of buyers to switch handsets.
This document provides an overview and analysis of the global internet TV industry. It includes market statistics, key trends, profiles of major players such as Netflix and Hulu, and predictions for market growth between 2009-2017. The US market for internet TV is analyzed in depth, with statistics on advertising revenues, broadband adoption, and sales of internet-enabled TVs. New internet TV services launched by companies like Microsoft, Sony, and Google are also summarized. The report provides industry professionals with insights into historical performance, current developments, and future outlook for the emerging internet TV sector.
What should be the expansion strategy of Softbank?Rahul Sarkar
Softbank is Japan's third largest telecom provider seeking to expand its strategy. It currently generates revenue through mobile services after acquiring Vodafone Japan in 2006. While growing subscribers, it faces competition from NTT Docomo and KDDI Corp who innovate new products. The document analyzes Softbank's position using Porter's Five Forces and recommends expanding into new markets through joint ventures or becoming a mobile virtual network operator to increase advertising revenue and consolidate its ecosystem.
Mobile advertising impressions in Europe grew by almost 20% in the quarter ending July 2011. Smartphone growth drove much of the regional growth, gaining over 1.7 billion impressions. Android and iPhone OS remained the top two mobile operating systems in Europe, collectively holding 44% of the market. The United Kingdom saw the largest growth in mobile ad market share in the region.
The global mobile advertising market continued strong growth in the quarter ending July 2011, with impressions increasing 22% over the previous quarter. Smartphone impressions grew faster than advanced phones at 32% and 16% respectively. Globally, Android gained significantly more impressions than iPhone OS. Nokia remains the top manufacturer but is losing share, while Android surpassed Symbian and iPhone OS to become the second largest mobile platform. The report provides insights on platform, manufacturer, device and regional trends from InMobi's global mobile advertising network.
Global and china lens industry report, 2010 2011ResearchInChina
This document summarizes a report on the global and China lens industry from 2010-2011. It analyzes the status of the lens market, focuses on key lens companies, and highlights the lens market for mobile phones, digital cameras, laptops and other consumer electronics. Major lens manufacturers discussed include Panasonic, Nikon, Canon, Ability Enterprise and Altek. The document provides an overview of the lens industry and market along with financial data and market share information for major industry players.
The document provides an overview of mobile advertising in North America in the quarter ending July 2011 based on data from the InMobi mobile advertising network. Some key findings include:
- North America saw 35% growth in mobile ad impressions, outpacing global growth of 22%. Smartphone impressions grew faster than other devices at 42.6%.
- Half of all ads in the region are now within mobile apps, which saw 40% impression growth. Android remains the top mobile platform but iPhone OS and RIM OS also gained share.
- The top five manufacturers - Apple, RIM, Nokia, HTC, and Samsung - accounted for over three fourths of all ad impressions. Apple remained the leader but lost some share
The global telecommunications services market grew 4.2% in 2008 to $1,365 billion, representing a significant slowdown from previous years. Mobile services accounted for over half of the market at $742 billion but growth slowed to 8% as average revenue per user declined. Fixed line telephony continued declining rapidly, losing 5% of value. Growth in industrialized countries hit a record low, averaging under 1% as traditional services declined and new services did not fully offset the losses. The broadband market grew strongly at 20% but still has considerable room for expansion globally.
The document provides a summary of mobile advertising trends in Europe in Q3 2011 based on data from InMobi's global mobile advertising network:
- Mobile ad impressions in Europe grew 46% from Q2 2011 to over 15.5 billion impressions in Q3 2011, driven entirely by growth in smartphones which increased impressions by 75.8%.
- Samsung surpassed Nokia and Apple to become the top device manufacturer by mobile ad impressions in Europe.
- The Android platform delivered 33% of mobile ad impressions in Europe, up from 25.2% in Q2, as Android growth outpaced the market.
- Android and iPhone OS combined accounted for nearly half of all ad impressions in Europe.
The document provides a summary of mobile advertising trends in the Middle East for Q3 2011 based on data from the InMobi mobile advertising network. Some key findings include:
- Mobile impressions in the Middle East grew 38.3% from Q3 to Q4 2011, driven largely by smartphone growth. Smartphone impressions outnumbered advanced phones 2 to 1.
- Symbian OS remained the top mobile platform, increasing share slightly, while iPhone OS share dropped almost 10 points and Android share grew 8.5 points.
- Over three quarters of ads were delivered via mobile web, though app impressions are growing.
- Nokia maintained the largest manufacturer share, while Apple share declined substantially and Samsung share
This document summarizes mobile advertising data from InMobi's global advertising network in Q3 2011. Key findings include:
- The network served 138 billion ad impressions, a 32.6% increase from Q2 2011, showing continued growth in mobile usage and advertising.
- Smartphones now account for 43% of impressions, up 52.6% from Q2, indicating smartphones are driving mobile growth.
- In-app advertising impressions increased 67% but still represent only 21% of total impressions globally.
Latest InMobi research finds smartphones impression growth outpacing advanced...InMobi
Latest InMobi research finds continued significant smartphone impression growth in the Asian mobile ad market, with smartphones impression growth outpacing advanced phones 3 to 1; Android and iPhone OS combined gain +9.3 pt. share in just 90 days.
Led by Apple iPhone +6.5 pt. share gain, iPhone OS and Android devices look to compete in this enormous market.
The document summarizes Nokia's corporate strategy presentation by CEO Stephen Elop. It discusses Nokia's history and rise as the dominant mobile phone manufacturer, the shift to smartphones, and Nokia's declining market share as Android and iOS surpassed its Symbian operating system. The presentation notes that while Nokia and Microsoft still have significant assets, it remains uncertain if they can capitalize on their partnership to compete against Apple, Google, and other major players in the new landscape of mobile platforms and ecosystems.
In the second quarter of 2011, InMobi served over 18.7 billion mobile ad impressions in North America, a 39.6% increase from the previous quarter. Smartphone impressions grew 63.5% and now make up 78% of impressions, driven by growing adoption. Half of all ads are now seen within mobile apps, triple the global average. Android remains the top mobile platform but lost 4 share points as Apple's iOS grew rapidly following the iPhone launch on Verizon, gaining 11 share points. Nokia and Symbian have low shares in North America relative to their global footprint.
The global mobile advertising market continued strong growth in Q2 2011, with impressions increasing 23% over Q1 2011. Smartphone impression growth significantly outpaced other phones, reaching 45% of all mobile ads. While Nokia and Symbian maintained the top positions, Android and iOS gained substantial share. The top devices were the Apple iPhone and iPod, with nearly 1 in 10 ads viewed on iPhones globally. Device fragmentation beyond the top few was significant. The report aims to track mobile advertising trends to help educate the market and improve industry collaboration.
Central & South America mobile advertising impressions on InMobi's network grew 70.9% in Q3 2011 compared to Q2 2011. Impressions from smartphones and advanced phones increased significantly, while mobile web impressions also grew strongly. While Nokia remained the top manufacturer and platform, Android saw the largest growth in market share. Brazil, Costa Rica, and Venezuela were the top countries for impressions.
The document provides an overview of global mobile advertising trends in Q3 2011 based on data from the InMobi mobile advertising network. Some key points:
- Mobile ad impressions on the InMobi network grew 32.6% from Q2 2011 to Q3 2011, totaling over 138 billion impressions.
- Smartphone impressions grew 52.6% and now make up 43% of all mobile ad impressions, significantly outpacing growth on advanced phones.
- While in-app advertising is growing quickly, it still only accounts for 21% of impressions, with most ads still delivered via the mobile web.
- Android gained the most share, increasing by 7.2 points to become the leading
Q3 2011 - Global+Regional Report with Country DetailInMobi
The global mobile advertising market continues to grow significantly, with impressions increasing by 32.6% from Q2 2011 to Q3 2011. Smartphone impressions grew even faster at 52.6%, showing the shift toward smartphones. Android OS gained the most share, increasing by 7.2 percentage points, while Nokia remained the top manufacturer. The Apple iPhone 4 was the most popular device. Africa mobile impressions on InMobi's network grew by 26% over the past quarter.
The document discusses opportunities for carriers and OTT providers in the changing mobile ecosystem. It notes that OTTs are accelerating changes in user behavior and the shift from voice to data revenues. However, the real threat to core revenues comes from local broadband competition rather than OTTs. While OTTs in voice and messaging represent zero new revenue, the overall OTT model provides opportunities to leverage infrastructure, gain closer access to customers, and offer new services like quality of experience guarantees. Telecom companies need to redefine their core assets and value proposition in order to capture new opportunities in this evolving landscape.
App store optimization Internet Summit MeunierBryson Meunier
Presentation from Internet Summit on App Store Optimization includes tools and processes for optimizing native mobile apps for greater visibility in app stores.
Mobile advertising impressions in Europe grew by almost 20% in the quarter ending July 2011. Smartphone growth drove much of the regional growth, gaining over 1.7 billion impressions. Android and iPhone OS remained the top two mobile operating systems in Europe, collectively holding 44% of the market. The United Kingdom saw the largest growth in mobile ad market share in the region.
The global mobile advertising market continued strong growth in the quarter ending July 2011, with impressions increasing 22% over the previous quarter. Smartphone impressions grew faster than advanced phones at 32% and 16% respectively. Globally, Android gained significantly more impressions than iPhone OS. Nokia remains the top manufacturer but is losing share, while Android surpassed Symbian and iPhone OS to become the second largest mobile platform. The report provides insights on platform, manufacturer, device and regional trends from InMobi's global mobile advertising network.
Global and china lens industry report, 2010 2011ResearchInChina
This document summarizes a report on the global and China lens industry from 2010-2011. It analyzes the status of the lens market, focuses on key lens companies, and highlights the lens market for mobile phones, digital cameras, laptops and other consumer electronics. Major lens manufacturers discussed include Panasonic, Nikon, Canon, Ability Enterprise and Altek. The document provides an overview of the lens industry and market along with financial data and market share information for major industry players.
The document provides an overview of mobile advertising in North America in the quarter ending July 2011 based on data from the InMobi mobile advertising network. Some key findings include:
- North America saw 35% growth in mobile ad impressions, outpacing global growth of 22%. Smartphone impressions grew faster than other devices at 42.6%.
- Half of all ads in the region are now within mobile apps, which saw 40% impression growth. Android remains the top mobile platform but iPhone OS and RIM OS also gained share.
- The top five manufacturers - Apple, RIM, Nokia, HTC, and Samsung - accounted for over three fourths of all ad impressions. Apple remained the leader but lost some share
The global telecommunications services market grew 4.2% in 2008 to $1,365 billion, representing a significant slowdown from previous years. Mobile services accounted for over half of the market at $742 billion but growth slowed to 8% as average revenue per user declined. Fixed line telephony continued declining rapidly, losing 5% of value. Growth in industrialized countries hit a record low, averaging under 1% as traditional services declined and new services did not fully offset the losses. The broadband market grew strongly at 20% but still has considerable room for expansion globally.
The document provides a summary of mobile advertising trends in Europe in Q3 2011 based on data from InMobi's global mobile advertising network:
- Mobile ad impressions in Europe grew 46% from Q2 2011 to over 15.5 billion impressions in Q3 2011, driven entirely by growth in smartphones which increased impressions by 75.8%.
- Samsung surpassed Nokia and Apple to become the top device manufacturer by mobile ad impressions in Europe.
- The Android platform delivered 33% of mobile ad impressions in Europe, up from 25.2% in Q2, as Android growth outpaced the market.
- Android and iPhone OS combined accounted for nearly half of all ad impressions in Europe.
The document provides a summary of mobile advertising trends in the Middle East for Q3 2011 based on data from the InMobi mobile advertising network. Some key findings include:
- Mobile impressions in the Middle East grew 38.3% from Q3 to Q4 2011, driven largely by smartphone growth. Smartphone impressions outnumbered advanced phones 2 to 1.
- Symbian OS remained the top mobile platform, increasing share slightly, while iPhone OS share dropped almost 10 points and Android share grew 8.5 points.
- Over three quarters of ads were delivered via mobile web, though app impressions are growing.
- Nokia maintained the largest manufacturer share, while Apple share declined substantially and Samsung share
This document summarizes mobile advertising data from InMobi's global advertising network in Q3 2011. Key findings include:
- The network served 138 billion ad impressions, a 32.6% increase from Q2 2011, showing continued growth in mobile usage and advertising.
- Smartphones now account for 43% of impressions, up 52.6% from Q2, indicating smartphones are driving mobile growth.
- In-app advertising impressions increased 67% but still represent only 21% of total impressions globally.
Latest InMobi research finds smartphones impression growth outpacing advanced...InMobi
Latest InMobi research finds continued significant smartphone impression growth in the Asian mobile ad market, with smartphones impression growth outpacing advanced phones 3 to 1; Android and iPhone OS combined gain +9.3 pt. share in just 90 days.
Led by Apple iPhone +6.5 pt. share gain, iPhone OS and Android devices look to compete in this enormous market.
The document summarizes Nokia's corporate strategy presentation by CEO Stephen Elop. It discusses Nokia's history and rise as the dominant mobile phone manufacturer, the shift to smartphones, and Nokia's declining market share as Android and iOS surpassed its Symbian operating system. The presentation notes that while Nokia and Microsoft still have significant assets, it remains uncertain if they can capitalize on their partnership to compete against Apple, Google, and other major players in the new landscape of mobile platforms and ecosystems.
In the second quarter of 2011, InMobi served over 18.7 billion mobile ad impressions in North America, a 39.6% increase from the previous quarter. Smartphone impressions grew 63.5% and now make up 78% of impressions, driven by growing adoption. Half of all ads are now seen within mobile apps, triple the global average. Android remains the top mobile platform but lost 4 share points as Apple's iOS grew rapidly following the iPhone launch on Verizon, gaining 11 share points. Nokia and Symbian have low shares in North America relative to their global footprint.
The global mobile advertising market continued strong growth in Q2 2011, with impressions increasing 23% over Q1 2011. Smartphone impression growth significantly outpaced other phones, reaching 45% of all mobile ads. While Nokia and Symbian maintained the top positions, Android and iOS gained substantial share. The top devices were the Apple iPhone and iPod, with nearly 1 in 10 ads viewed on iPhones globally. Device fragmentation beyond the top few was significant. The report aims to track mobile advertising trends to help educate the market and improve industry collaboration.
Central & South America mobile advertising impressions on InMobi's network grew 70.9% in Q3 2011 compared to Q2 2011. Impressions from smartphones and advanced phones increased significantly, while mobile web impressions also grew strongly. While Nokia remained the top manufacturer and platform, Android saw the largest growth in market share. Brazil, Costa Rica, and Venezuela were the top countries for impressions.
The document provides an overview of global mobile advertising trends in Q3 2011 based on data from the InMobi mobile advertising network. Some key points:
- Mobile ad impressions on the InMobi network grew 32.6% from Q2 2011 to Q3 2011, totaling over 138 billion impressions.
- Smartphone impressions grew 52.6% and now make up 43% of all mobile ad impressions, significantly outpacing growth on advanced phones.
- While in-app advertising is growing quickly, it still only accounts for 21% of impressions, with most ads still delivered via the mobile web.
- Android gained the most share, increasing by 7.2 points to become the leading
Q3 2011 - Global+Regional Report with Country DetailInMobi
The global mobile advertising market continues to grow significantly, with impressions increasing by 32.6% from Q2 2011 to Q3 2011. Smartphone impressions grew even faster at 52.6%, showing the shift toward smartphones. Android OS gained the most share, increasing by 7.2 percentage points, while Nokia remained the top manufacturer. The Apple iPhone 4 was the most popular device. Africa mobile impressions on InMobi's network grew by 26% over the past quarter.
The document discusses opportunities for carriers and OTT providers in the changing mobile ecosystem. It notes that OTTs are accelerating changes in user behavior and the shift from voice to data revenues. However, the real threat to core revenues comes from local broadband competition rather than OTTs. While OTTs in voice and messaging represent zero new revenue, the overall OTT model provides opportunities to leverage infrastructure, gain closer access to customers, and offer new services like quality of experience guarantees. Telecom companies need to redefine their core assets and value proposition in order to capture new opportunities in this evolving landscape.
App store optimization Internet Summit MeunierBryson Meunier
Presentation from Internet Summit on App Store Optimization includes tools and processes for optimizing native mobile apps for greater visibility in app stores.
The document reports on two case studies conducted by Bryson Meunier of Vivid Seats on the impact of mobile usability fixes and Google's mobile friendly label. The first study found no statistically significant correlation between fixing mobile errors and changes in traffic, bounce rate or revenue. The second study found no statistically significant difference in click-through rate before and after the introduction of Google's mobile friendly label. The document concludes that assumptions about mobile usability and SEO are not necessarily supported by current data and more testing is needed.
This document discusses marketers' fears of the Knowledge Graph and provides advice on how to address its effects. It notes that the Knowledge Graph has not been shown to decrease click-through rates. While it may change some search behaviors, marketers should not fear it but should instead focus on high-value keywords, compelling meta descriptions incorporating structured data and multimedia, and contributing to the Knowledge Graph's data sources.
Meunier Bryson Advanced Keyword Research TacticsBryson Meunier
This document discusses advanced keyword research tactics that go beyond simple keyword search volume. It recommends considering query intent, demographic qualification, mobile search, video search, and semantic search when researching keywords. Resolution Media is introduced as a leading search marketing agency with over 85 professionals and annual search media management of over $150 million. The presentation encourages downloading additional resources from the speaker's website.
In 2010, mobile VoIP is expected to evolve from a niche service to mainstream as new multi-function services emerge that blend voice calling with social networking features like broadcasting messages. These services will be enabled by the growing number of WiFi-enabled phones and public hotspots. They have the potential to fundamentally change expectations of mobile voice by integrating additional functions like voicemail storage, search, and transcription. However, mobile VoIP also faces challenges from variable voice quality and coverage, as well as potential restrictions from network operators.
This document discusses opportunities and challenges in the ICT industry from the perspective of the chairman and CEO of a major telecommunications company. It notes that the ICT industry is experiencing solid growth rates again after a period of decline. Growth is being driven by increasing smartphone adoption, the development of mobile broadband networks, and the digitalization of the real economy. However, capturing opportunities will require significant investments in both fixed and mobile networks to support the exponential growth in broadband traffic. Telcos play a key role in the ICT ecosystem by providing network infrastructure and platforms for applications and services.
The comScore 2010 Mobile Year in Review offers an overview of the prevailing trends in mobile media usage during the year and considers their implications for the year ahead. It examines key trends across device usage, smartphone adoption and mobile media trends looking across geographies including the U.S., EU5 and Japan.
The document provides an overview of key mobile trends in 2010. It found that mobile media usage grew in both the US and EU5 due to increasing smartphone adoption, 3G network coverage, and availability of unlimited data plans. Smartphones made up the top acquired devices in both markets. The top purchase considerations for consumers were network quality and cost of service. Looking ahead, differences in unlimited data plans between the US and EU5 may impact future growth in mobile media usage.
comScore 2010 mobile year in review 2010. Source: Download here http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/2010_Mobile_Year_in_Review
The document provides an overview of key trends in the mobile market in 2010. It found that mobile media usage grew significantly in both the US and EU5 due to increasing smartphone adoption, 3G network coverage, and availability of unlimited data plans. Smartphones made up the top acquired devices in both markets. The top purchase considerations for consumers were network quality and cost of service. Looking ahead, continued growth in mobile is expected, but the transition away from unlimited data plans in the US could impact usage growth.
The comScore 2010 Mobile Year in Review offers an overview of the prevailing trends in mobile media usage during the year and considers their implications for the year ahead. It examines key trends across device usage, smartphone adoption and mobile media trends looking across geographies including the U.S., EU5 and Japan.
The document summarizes key trends from comScore's 2010 Mobile Year in Review report. It saw 2010 as a dynamic year of growth for mobile, driven by increased smartphone adoption, 3G networks, and unlimited data plans. These market enablers increased mobile media usage in both the US and EU5. The report analyzed trends in devices, operating systems, and mobile content consumption across different regions. It provided insights to help marketers understand evolving mobile user behaviors.
In this paper, we have provided a critique for Nokia 2011 corporate strategy. In order to complete our strategy critique we have covered the following; the history of Nokia, its market share, the ecosystem and operating systems. Then stated the current strategy pillars, vision and mission, nokia and microsoft alliance and then we provided a brief about Nokia new CEO, Stephen Elop.
Then we gone through our strategy critique for the current strategy, microsoft alliance and we then concluded with our alternative suggested strategy.
Mobile VoIP is expected to evolve from niche to mainstream in 2010 as new services blend a range of IP-based features around mobile voice. These multifunction services will offer low-cost calls as well as additional functionality like one-to-many calling and voice-to-text. Their adoption could drive a fundamental shift in expectations for mobile voice and attract tens of millions of users by the end of 2010. However, mobile VoIP faces challenges from network restrictions and inconsistent quality that may slow its growth in 2010.
Selasturkiye Global Smart Phone Market Sizing By RbcZiya NISANOGLU
This document summarizes RBC Capital Markets' research report on sizing the global smartphone market over the next four years. The report predicts that the smartphone market will grow at a 37% compound annual growth rate, significantly outpacing overall mobile phone growth, due to factors like innovative mobile software and hardware, rising consumer demand for mobile data, faster wireless networks, and lower smartphone and data pricing. The report recommends overweighting Apple, Research in Motion, and Microsoft for their long-term smartphone market potential and outlook.
The Smartphone Snapshot Showdown (Global Smartphone and Mobile Video Stats)Jon Hoehler
A Curated Presentation of Information, Data, Statistics, Analysis and Usage for Smartphones from around the world. Prepared By: @JonHoehler & @AndrewMchenry
VisionMobile - The mobile market in 2011: new facts & old myths SlashData
This document summarizes the state of the mobile market in 2011. It notes that the smartphone market grew significantly in 2011, with Android and iOS dominating smartphone shipments. While Android had the largest share of shipments, Apple accounted for most industry profits. The mobile app economy also grew dramatically in 2011, with over 1.3 million apps available across major app stores and over 45 billion downloads. The document predicts further growth in cross-platform development and new verticals like healthcare in the future of mobile.
Master Thesis Proposal: Business Models for Mobile-broadband Media Services –...Laili Aidi
This thesis intends to systematically research the suitable business model options for mobile-broadband media services, which specifically focuses to Indonesia’s telecom market, as one of the world largest emerging economy.
Smartphone adoption grew rapidly among mainstream consumers across markets in 2011. Nearly half of mobile users in the US and EU5 now use smartphones. This proliferation of smartphones fueled a surge in mobile media usage, such as browsing, apps, and content downloading, which exceeded 50% penetration in many markets. The Android and iOS platforms emerged as leaders in the US and EU smartphone markets, though other platforms worked to regain share. Mobile users increasingly used social networking and shopping apps on their smartphones, driving new on-the-go behaviors. Tablet adoption also rose quickly in 2011, encouraging media consumption across multiple devices.
ComScore 2012 Mobile Future in Focus (ComScore) -Feb12Retelur Marketing
Motivados por la ola de innovación de los dispositivos digitales y las nuevas plataformas tecnológicas de software, las cuales, los consumidores han adoptado rápidamente, introduciéndolas en sus hábitos de consumo digitales. 2011 marcó un emocionante año para la industria de medios digitales y marcó un año aún más trascendental por delante. (inglés)
This document provides a market analysis and entry strategy recommendations for a client company entering the mobile applications market. It discusses the evolution and growth of the mobile applications industry, current market trends including usage by platform and fastest growing app types. It also profiles the major app stores and platforms, analyzes the competitive forces, and performs a SWOT analysis to identify strengths, weaknesses and opportunities for the client company. The document concludes by recommending a hybrid business model and entry points for the client.
In 2011, smartphones gained widespread adoption and drove increased mobile media usage. The rise of smartphones contributed to mobile media usage surpassing 50% in many markets. The Google Android and Apple iOS platforms emerged as leaders in the US and EU5 smartphone markets, with Android in particular seeing significant gains. The Apple iPhone 4 was the top acquired phone in the US and EU5 in 2011. This mobile landscape shifts consumption patterns and opportunities for publishers, developers and retailers.
Managing the Mobile Rush: Smart Strategies for Multi‐channel PublishingLocalDirectgov
Sitecore empowers mobile marketers with an integrated solution that allows marketing organizations to engage customers across channels like website, email, and mobile to drive business results. Smartphones and tablets are hugely popular mobile devices, outpacing PC sales, and creating new opportunities for mobile content and marketing. The document discusses best practices for mobile strategies and how Sitecore's content management system enables efficient multi-channel publishing to take advantage of the mobile opportunity.
Sitecore mobile whitepaperManaging the Mobile Rush: Smart Strategies for Mult...LocalDirectgov
Sitecore empowers mobile marketers with an integrated solution that allows marketing organizations to engage customers across channels like website, email, and mobile to drive business results. Smartphones and tablets are hugely popular mobile devices, outpacing PC sales, and creating new opportunities for mobile content and marketing. The document discusses best practices for mobile strategies and how Sitecore's content management system enables efficient multi-channel publishing to take advantage of the mobile opportunity.
Similar to Global Mobile Trends and Enablers: Current State and Future Outlook (20)
"How keep normal blood pressure using TDD" By Roman LoparevCiklum Ukraine
The document provides an overview of test-driven development (TDD) principles and practices for keeping normal blood pressure. It discusses what TDD is, basic TDD principles like "tests first" and writing minimal code to pass tests, benefits like better design and refactoring, and challenges like requiring discipline. It provides examples of writing tests for a FizzBuzz game in a test-first manner, demonstrating how to name tests clearly and structure them. It also discusses tools like Mockito for mocking and Cobertura for checking code coverage targets.
"Through the three circles of the it hell" by Roman LiashenkoCiklum Ukraine
About speaker:
Roman Liashenko, project manager, team lead, developer. 10 years of experience in IT.
About presentation:
“Have you ever heard about wrangles between developers and product owners, product owners and project managers, project managers and developers? I have! And very often such situation looked like a deaf person is arguing with a blindman. Misunderstandings between different project roles are pretty similar to the generation gap because, in most cases, they are based on different mindsets. I came to this conclusion after years working in IT, by playing different project roles and watching changes of my ideology. During this event we will go through the main peculiar mindset properties of each project role. It will help us to understand what does it mean to be PM/TL/Dev/PO. I really believe that even small piece of such understanding will help participants to understand their colleagues and improve their communication.”
Alex Pazhyn, who has more than 7 years of experience with UI design, wtells about «Designing in the Material Design Style».
1. What the Material Design is?
2. Work with color palette, typography and custom branding
3. Guidelines and slicing
4. Frameworks for MD Style
5. Solving the issues and Best cases.
Presentation will be interesting for UX/UI designers and Android developers.
Introduction to amazon web services for developersCiklum Ukraine
Introduction to Amazon Web Services for developers
About presenter
Roman Gomolko with 11 years of experience in development including 4 years of day-to-day work with Amazon Web Services.
Disclaimer
Cloud-hosting is buzz-word for a while and in my talk I would like to give an introduction to Amazon Web Services (AWS).
We will talk about basic building blocks of AWS like EC2, ELB, ASG, S3, CloudFront, RDS, IAM, VPC and other scary or funny abbreviations.
Then we will discuss how to migrate existing applications to AWS. This topic includes:
• how to design infrastructure and services to use when migrating
• how to choose proper instance types
• how to estimate infrastructure cost
• how it will affect performance of application migrated
Then we will make an overview of services provided by AWS and possible apply in your current of future applications:
• SQS
• DynamoDB
• Kinesis
• CloudSearch
• CodeDeploy
• CloudFormation
And if we survive we will talk a little how to design Cloud applications. That’s mainly about general principles.
My talk mostly targeted towards decision makers and decisions pushers of small and medium size companies which are consider “going cloud” or already moving into this direction. Everyone interested in gaining knowledge in these areas are welcomed as well.
We will spend around 2–3 hours together and you will be able to pitch-in any questions until we totally goes away from original plan.
Alexey Chulochnikov, mobile developer with 3+ years of experience, about:
• Watch App architecture overview
• Apple watch interface overview (Regular Apple Watch App, Glances, Notifications)
• Initial Impressions about WatchKit
• How to work with watchkit (pass data between controllers, get data from parent app, etc.)
Maxim Koshtenko, an iOS developer with 5+ years of experience tells about:
– what test-driven development is
– advantages of TDD
– how to use test-driven development for iOS projects
– most common problems and solutions
– how to start working with TDD on an existing project
Experienced UX Designer Vladyslav Miasnikov shares his vision for 2015:
– Fashion trends in the UI industry
– The end of Web design era — anti-advice about survival
– Five qualities of the ideal UX designer
– 10 inspiring drives in UX
Ivan Romanenko, a fan of C++ and Boost, specializing on low-level development in such areas: forensics, security abd high-load systems, tells about developing high-load systems using C++.
– Processing more than 10 000 request per second
– Architecture for quick experiments
– Manual instrumentation and boost.statistics
– Search for own performance metrics
– Fight against losses on allocations and synchronization
The 8th Dnepropetrovsk iOS Practice Leaders Community Meet-up, which took place on Thursday, February 5th, was dedicated to collection view layouts.
Anatoliy Tukhtarov, iOS developer with 2+ years of experience made a presentation about:
— what UICollectionViewLayout is;
— when to create your own layout;
— creating your own layout from scratch;
— self-sizing collection view items;
— adding gestures to collection view (drag and drop, pinch to zoom, autoscroll, etc.)
During the presentation we created waterfall layout step by step and discuss appearing issues.
The presentation will be interesting for all developers who want to expand their knowledge about UICollectionView.
https://yadi.sk/d/eeEdMTiueTW9s — keynote
https://yadi.sk/i/DVDq3O3leTW8n — pdf
https://yadi.sk/i/t6-nw3uMeTW7D — pptx
- why we need auto layout;
- what UITraitCollection is;
- what’s new in interface builder Xcode;
- about debugging view without running;
- how to debug custom view.
This document discusses using Groovy on Android applications. It begins with an introduction to Groovy, describing it as an open source language that compiles to Java bytecode and has a syntax similar to Java but with features inspired by Python, Ruby, and Smalltalk. The document then notes some similarities between Groovy and Apple's Swift language, before discussing how Groovy can be used on Android by compiling Groovy code to Java bytecode and calling it from Android applications.
The 4th Dnepropetrovsk iOS Practice Leaders Community Meet-Up, which took place onThursday, September 25.
Maxim Koshtenko, an iOS developer with 4+ years of experience in the area, held a presentation in which he told:
- about the most widespread problems which appear while writing tests and how to solve them;
- how to cover controllers with tests correctly and what should be visible in interface;
- why tests do not work for block-based and asynchronous code and how we can fix this;
- how to write tests for Core Data models;
- many other useful and interesting tips and tricks.
The presentation will be interesting for all iOS developers.
Android Material Design. New age for amazing apps.
Tips and tricks.
The 3rd Dnepropetrovsk Android Practice Leaders Community Meet-Up, that took place ob Sept 18, 2014.
Ilya Lisovoy, a true fan of mobile development and Android developer in particular, tells about:
- new android philosophy in material design
- beauty volume and shadows of UI elements
- new android views : RecyclerView, CardView, Palette
- animations and activity transition effects
The presentation will be interesting for all Android developers.
KANBAN DEVELOPMENT
or get the agilest from agile
Oleh Dovhai, Java developer, ex QA engineer - about Kanban development process and how to use it in your project .
We will learn:
· What Kanban is: origin, principles, practice
· Kanban vs Scrum: compare tools for understanding, not judgment
· There is no ideal tool: experiment, combined and again experiment
The First Ciklum DP Android Practice Leaders Community Meet-Up.
By Ilya Lisovoy, Android developer with 2+ years of experience, who loves amazing apps with innovations and best UX practices.
Mobile prototypes for Android and iOS,- the difference between them, and why is it bad to make universal design for all platforms; adapting the design of one mobile platform to another; simple tips for designers from developers.
The First Ciklum DP Android Practice Leaders Community Meet-Up.
Principles and methods of UX design by Alina Bidnenko, Android developer with 3+ years of experience, who considers that app can’t survive without high quality design of UI/UX.
The 2nd Dnepropetrovsk iOS Practice Leaders Community Meet-Up.
MVC by Dmitriy Sai, iOS developer with 3+ years of experience.
The following presentation covers the issues of the practical use of Model View Controller on iOS, focusing on the principles of roles’ division, clear code, simplification of refactoring and unit-testing.
iOS Practice Leaders Community Meet-up.
“Unit Testing in iOS” by Maxim Koshtenko
- why we need tests and what their use in applications’ developing on a project is;
- how one should and should not test source code;
- review of some of the most popular tools which make test-writing easier;
- how to switch to unit-testing on a project which already exists.
Future of Outsourcing report published in The Times featuring Ciklum's CEO To...Ciklum Ukraine
Outsourcing provides specialist expertise, economies of scale, flexibility, and innovation. When outsourcing improves productivity compared to doing something in-house, according to relevant metrics, it should be pursued. Successful outsourcing requires clear communication and understanding between partners to ensure deals deliver value. While outsourcing offers benefits, it isn't right for every situation and depends on organizational culture and goals.
Михаил Попчук "Cкрытые резервы команд или 1+1=3"Ciklum Ukraine
Бывает ситуации, когда тебе везет с подбором ребят в команду, везет с заказчиком и поставлен идеальный процесс. Что еще нужно? А команда не показывает результат.
В свою очередь, команда собранная из посредственных ребят с новичком тим лидом перевыполняет план в два раза!
Как добиться синергии в команде, мотивировать коллег и вызывать удивление заказчика на примере реальной команды в Scrum процессе.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Global Mobile Trends and Enablers: Current State and Future Outlook
1. Global Mobile Trends and
Enablers:
Current State and Future Outlook
Ciklum Industry Report
March 2012
2. INTRODUCTION
The year 2011 was marked with more innovations and developments in the
CONTENTS
mobile space than ever before. With healthy growth rates recorded in 2011
and optimistic predictions for the next few years, 2012 looks like the year of
even more interesting mobile developments.
INTRODUCTION ............................................................................................ 2
A wide array of factors contributed to the global growth of the mobile
applications (apps) adoption in 2011. Among them are advancement of
MOBILE STATS & FACTS: 2010 – 2011 ....................................................... 4
network technologies, reduction of mobile data usage costs, increased
EIGHT TRENDS THAT RULED THE GLOBAL MOBILE MARKET IN 2011 . 7 usage of smartphones, restructuring of the revenue-sharing patterns and a
significantly increased full or partial subsidy of apps via mobile advertising
MOBILE MARKET EXPECTATIONS FOR 2012 ......................................... 10 options.
MAJOR MOBILE PLATFORMS COMPARED ............................................. 12
According to the Mobile Stats and Facts 2011, of the world’s 4 billion mobile
phones in use, around 1.1 billion were smartphones. In Q1 2011 the global
LIST OF REFERENCES .............................................................................. 15
mobile phone market ballooned with a 19.8% growth rate year-over-year
1
due to a significant rise of smartphone shipments . As estimated by IDC’s
Worldwide Mobile Phone Tracker, vendors shipped 371.8 million units in Q1
2
2011 compared to 310.5 million units in Q1 2010 . In North America, the
mobile phone market was kept front and center by Apple’s iPhone and HTC
1
TechCrunch, April 28, 2011
2
Ibid.
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3. Thunderbolt, while in Western Europe it was ruled mainly by new devices Figure 1: Top 5 Mobile Phone Vendors, Shipments & Market Share,
6
from HTC, Samsung, and Sony Ericsson .
3 Q1 2010 – Q1 2011 (Units in Millions)
On the global scale, Nokia took the leading position in terms of shipment Q1 2011 Q1 2010 Year-
Vendor Shipment Market Shipment Market Over-
volumes and market share (although the latter dropped from 34.7% to 29.2 Year
Volumes Share Volumes Share
% year-over-year), followed by Samsung. Apple maintained its spot #4 on (Mil) (%) (Mil) (%) Change
(%)
IDC’s List of Top 5 Mobile Vendors (see Fig. 1).
Nokia 108.5 29.2 107.8 34.7 0.6
The breaking news of 2011 was the launch of the partnership between
Nokia and Microsoft in an attempt to regain ground lost to the iPhone and
Samsung 70.0 18.8 64.3 20.7 8.9
Android-based devices. The new strategy means Symbian and MeeGo,
Nokia's existing smartphone operating systems, will be gradually sidelined.
Symbian is being currently transformed into a "franchise platform", while LG
24.5 6.6 27.1 8.7 -9.6
Electronics
“MeeGo will place increased emphasis on longer-term market exploration of
4
next-generation devices,” according to the company statement . However,
Nokia still expects to sell approximately 150 million more Symbian devices in Apple 18.7 5.0 8.7 2.8 114.9
5
the future .
ZTE 15.1 4.1 10.4 3.3 45.2
Others 135 36.3 92.2 29.7 46.4
Total 371.8 100 310.5 100 19.8
3
Ibid.
4
BBC News, 2011
5 6
Ibid. IDC Worldwide Mobile Phone Tracker, April 28, 2011
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4. MOBILE STATS & FACTS: 2010 – 2011 Regarding the overall mobile use patterns of 2011, 61% of people reported
using their mobile devices to play games, 50% – to do a web search, 49% -
to access social media, 36% – to read news and 33% - for general
7
entertainment purposes (see Fig. 2):
Global Mobile Subscription Base – 6 billion active mobile subscribers,
or 87% of the world’s population
8
Figure 2: What People Use Their Mobile Phones For
Global Mobile Web Usage - 1.2 billion active mobile-broadband
subscribers, or 17% of the world’s population
3G mobile network coverage – 159 countries, or 45% of the world’s
population
VC investment in mobile - $6.3 billion, or 42.4% of total budgets
Total value of mobile payments for digital and physical goods, money
transfer and NFC transactions - $ 240 billion, expected in 2015 - $ 670
billion
Global Mobile Revenue - $2 billion in 2010, $5 billion in 2011, $8 billion
expected in 2012
Mobile Market Enablers, according to comScore (as est. February
2011):
Region Unlimited Smartphone 3G / 4G Mobile media
data penetration Technologies
plans
North 29% 27% 50% 47%
America In 2011, over one third of the Facebook’s 600 million user base used
Facebook mobile apps, 50% of the Twitter’s 165 million user base used
Western
Europe Twitter Mobile and over 200 million YouTube views occured on mobile
(EU5) 8% 31,1% 47,1% 37%
7
Source: mobiThinking, 2012 Digital Buzz, 2011
8
Ibid.
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5. devices every day. Overall, 30% of all smartphone owners accessed their According to iSuppli, an IHS-owned market research firm, the collective
9
social media accounts via mobile browsers in 2011 . revenues from Apple, Google, Nokia and Blackberry app stores grew around
12
78% in 2011 from 2009 and are anticipated to reach $8.3 billion in 2014
In 2011, many large brands started blending mobile technologies with their (see Fig. 3, 4):
business goals in order to increase their presence in at least one of the top
app stores. This has opened up new horizons for already booming mobile Figure 3: Collective Revenues From Apple, Google, Nokia & Blackberry App
apps markets and creating new venues for the further market development. Stores, 2009 – 2014
On the other hand, most of these brands did not aim to monetize their apps
10
and only used them as an add-up to their brand equity . Last year, the
Apple App Store remained the overall leader and the “store of choice” for
both brands and users. On the other hand, Android Market has gained a 2014
substantial ground with 50% of the global brands preferring to publish their
2013
apps in it during 2011. The newly introduced Amazon App Store has gained
14% of the brand mobile apps’ publications in only three months of being 2012
around. $ (Bln)
2011
The world mobile app market was estimated at $6.8 billion in 2011,
2010
according to Markets & Markets, a US-based research firm. It is expected to
grow steadily to reach $25 billion over the next four years, with the Apple 2009
11
App Store accounting for 20.5% of the total revenues .
0 2 4 6 8 10
9
Digital Buzz, 2011
10
Market Research News, 2012
11 12
Markets & Markets, 2012 BGR Media, 2011
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6. Figure 4: Turnover of the Largest Mobile App Stores, 2010 – 2011 In 2011, Apple held the major mobile apps market share in terms of the
revenue generated (see Fig. 5).
Store 2010, sales 2011, sales Growth
($) ($) (%)
13
Figure 5: Application Platform Mix Ranked By Revenue, 2011
1.78 bln 2.91 bln 63.4 iOS
9% 2%
Android
50%
Blackberry (RIM)
102 mln 425.3 mln 295.4 39%
Other (incl. Windows
Phone 7, Symbian,
Palm)
165 mln 279.1 mln 69.2
However, in terms of mobile app downloads, Android outpaced Apple,
according to the data from ABI research (see Fig. 6).
105 mln 201.4 mln 191
13
BGR Media, 2011
Total 2.15 bln 3.8 bln 77.7
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7. 14
Figure 6: Quarterly Mobile Apps Downloads Market Share, 2010 - 2011 EIGHT TRENDS THAT RULED THE GLOBAL
MOBILE MARKET IN 2011
1. Near Field Communications (NFC) Technology
In 2011 Sprint Nextel joined forces with a variety of handset makers and
technology companies to implement NFC payment systems. Google used
VeriFone Systems and ViVOtech software to run the test service in five US
cities. The Google NFC-enabled services allowed consumers with specially
equipped phones running on Google’s Android OS to pay for goods and
15
redeem coupons with their handsets at NFC-equipped cash registers .
2. iPhone 4S
Many expected Apple to introduce its next-generation iPhone 5 in the 2011
“Let’s Talk iPhone” event. Instead, Apple unveiled its iPhone 4S, the
“smartest” smartphone ever. Equipped with an 8-megapixel camera, iCloud
capabilities and Sprint network access, it comes with the powerful voice
recognition software and other innovative features. Apple reported to have
14 15
VentureBeat, 2012 Bloomberg, 2011
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8. sold over 4 million of its iPhone 4S devices in just three days after the official Figure 7: Apps That Mobile Phone Users Were Ready To Pay For In 2011
16
launch .
3. QR Codes 100%
90%
80%
2011 was the year of a massive use of two-dimensional quick response 70%
60%
(QR) codes in digital and print marketing campaigns. When a code image is 50%
40%
captured by a mobile device or a tablet, the user gets immediate access to 30%
an abundance of brand’s / product’s information. With QR codes companies 20%
10%
have a much better chance to easier and faster reach their target audience 0%
and stakeholders.
4. Increased mobile gaming
Games were the most popular type of apps among smartphone users in
5. The Cloud
2011 (see Fig. 2). According to the latest Report by Nielsen, last year many
smartphone owners were ready to actually pay for mobile games – more
17 In 2011, Apple introduced its highly-anticipated iCloud service which allows
that they would for any other app category (see Fig. 7)
storing music, photos, apps and more and pushing them automatically to all
of the user’s devices via a wireless technology. Google launched a similar
music Cloud service allowing users to upload their music libraries and
16 stream them from both mobile devices and PCs.
Apple Press, 2011
17
Mashable Tech, 2012
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9. With these and other Cloud services available more mobile apps are 7. Augmented reality
expected to move to the Cloud in the near future and will be accessed and
executed directly from the Cloud through a mobile web browser interface. To
Augmented reality (AR) refers to the addition of a computer-assisted
facilitate this change, several technologies are already used. For instance,
contextual layer of information over the real world, creating a reality that is
HTML5 is used to enable caching on the handset and avoid fluctuations in
enhanced or augmented. Although different forms of AR such as head-
network service delivery.
mounted displays have been around for over 30 years, in 2010 and 2011 AR
evolved from being a cool gadget on the periphery of visualization and
Additionally, in 2011 some providers of mobile solutions offered integrated
graphics technologies to a central player in the technology landscape due to
mobile browsers to allow direct access to apps from the publisher’s website
the increased bandwidth and adoption of smartphones.
and elimination of visiting app stores. It means that both app developers and
publishers can now interact directly without involvement of / sharing profits
AR proliferates rapidly into various domains from education to tourism /
with any third-party app stores.
traveling to video production etc. Many AR apps such as Layar use GPS
positioning and geo-tagging to annotate existing spaces with an overlay of
6. 4G Technologies information and 3D images and characters.
In 2011, every mobile carrier announced its plans to update their networks to
8. Mobile advertising
one of several faster cellular data technologies such as HSDPA, HSPA+ and
3GPP LTE. The carriers’ investment in higher speeds and better bandwidth
According to Stephanie Baghdassarian, Research Director at Gartner,
will help the industry to keep up with the exploding demand for mobile
"mobile advertising is now recognized as an opportunity for brands,
Internet during 2012. A vast majority of mobile devices already shipped in
advertisers and publishers to engage consumers in a targeted and
2012 are 4G-enabled, even though they still actually connect to 3G and
18 contextual manner, improving returns." In 2011, mobile advertising budgets
EDGE networks .
were set to increase tremendously across the various categories and
18
InfoWorld.com, 2011
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10. regions. The global mobile ads market generated around $3.3 billion in MOBILE MARKET EXPECTATIONS FOR 2012
19
2011, more than double the $1.6 billion generated in 2010 .
20
In 2012 we will most likely see :
Increased investments in NFC technology across handset makers
and carriers
Improved in-app billing security
More location-based mobile commerce solutions allowing users to
check in to a store to alert a retailer of their presence or to add
items to a shopping cart simply by taking their photo or their bar
codes photo in the physical store
LTE 4G as a mainstream technology in North America and Western
Europe
iPads and tablets continuing to replace PCs as a business tool of
choice
Apple iPad 3 and long-awaited iPhone 5 with enhanced
functionalities accommodating the high-speed LTE network and
NFC technology
Enhanced social sharing as a result of the smartphones’ boom
20
InformationWeek, 2012
Wamda, 2012
Sentersix, 2012
Forrester, 2012
19
CommsMEA, 2011
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11. Extended mobile search to allow consumers to interact with results
such as placing an order directly from the mobile phone, booking a
ticket or making a hotel reservation
Gamification as the ultimate way of engaging a new generation of
users focused on converting their everyday experiences into game-
like pursuits
More object recognition (OR) apps allowing users to track their
surroundings for specific objects of interest
More unified communication (UC) clients for mobile instant
messaging provided by over-the-top service providers such as
Skype
More powerful mobile email solutions through a series of technology
enhancements enabling low-cost mobile extensions to existing e-
mail services (Gartner expects mobile e-mail users to account for
21
10.6% of the global mobile user base by 2014 )
More organizations developing a strategic approach towards their
mobile service delivery and differentiation (smartphones vs tablets)
Tablet commerce (T-commerce) and e-wallet as two new buzz
words
Strategic partnerships between mobile carriers and popular video
providers like YouTube or Vimeo to allow users to replicate their
online behaviors on their mobile devices
21
Sentersix, 2012
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12. MAJOR MOBILE PLATFORMS COMPARED
Platform Apps in Cum. sales Worldwide Devices Target Market status Strong points Weak points
Market since sales to end audience
launch until users (as of
Q2 2011 Q3 2011)
500,000 $ 222 mln 15% iPhone, iPad, Stylish young Strong presence User-friendly High cost
iPod Touch people, early and growth in interface
adopters, North America, Software inflexibility
business users Western Europe High quality camera
well-off people and Asia Pacific performance and Installing applications
screen resolutions is only possible
through App Store
Closed system with review
free components
No Adobe Flash
Simplicity of usage support
Multitasking
200,000 $ 165 mln 52,5% Samsung Mass audience, Strong presence Open source OS Heavy dependence
Galaxy, HTC early adopters, and growth in on the availability of
Desire, HTC young adults North America, Full integration with Internet connection
Hero, Droid, Western Europe Google services
Nexus One, and other post- Issues with MS Office
Nexus S paid markets Fairly inexpensive files
Growing sales of
low-cost models
in pre-paid
markets
30,000 $ 163 mln 11% Blackberry, Business Losing market Is an encrypted Relatively high cost of
Blackberry users, early share in the USA military-grade input to make full use
Playbook adopters security system of all functions
Growing sales in -
pre-paid markets Strong in corporate Low number of apps
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13. deployment
Excellent work with
office files and
corporate email
services
Instant email
delivery
Embedded RSS
client
54,000 N/A 16,9% Nokia Early adopters, Limited to low- Widely spread Poor quality of
mass audience cost devices in navigation, support
developing Relatively cheap for higher resolution
markets screens, stability and
performance
Is being
transformed into Out-of-date user
a “franchise interface
platform”
18,000 N/A 1,5% HTC – Pro, Early adopters, Phasing out Widely spread No compatibility with
Surround, older versions of
Trophy, Windows Relatively cheap software for WM 6.x
Mozart, Mobile / Nokia and earlier
Omnia, users
Focus,
Quantum,
Optimus, HD
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14. Apple Press. (2011, Oct. 17). iPhone 4S First Weekend Sales Top Four Million.
LIST OF REFERENCES Retrieved from http://www.apple.com/pr/library/2011/10/17iPhone-4S-First-Weekend-
Sales-Top-Four-Million.html
Cheredar, T. (2011, Oct. 25). “Android leads iOS in mobile app downloads.”
VentureBeat. Retrieved from http://venturebeat.com/2011/10/25/android-app- BBC News. (2011, Feb. 11). Nokia and Microsoft Form Partnership. Retrieved from
downloads-market-share/ http://www.bbc.co.uk/news/business-12427680
Epstein, Z. (2011, May 5). “Major mobile app store revenue will grow 77.7% in 2011.” CommsMEA. (2011). Global mobile ad revenues to hit $3.3bn in 2011. Retrieved
BGR Media. Retrieved from http://www.bgr.com/2011/05/05/major-mobile-app-store- from http://www.commsmea.com/11250-global-mobile-ad-revenues-to-hit-33bn-in-
revenue-will-grow-77-7-in-2011/ 2011/
Gruman, G. (2011). “The key mobile trends emerging from CES 2011.” Digital Buzz Blog. (2011). Infographic: Mobile Statistics 2011. Retrieved from
InfoWorld.com. Retrieved from http://www.infoworld.com/d/mobilize/the-key-mobile- http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-
trends-emerging-ces-2011-824?page=0,1 infographic/
Husson, T. (2012). “2012 Mobile Trends and What They Mean for Product Markets & Markets. (2010). World Mobile Applications Market - Advanced
Strategists.” Forrester. Retrieved from http://blogs.forrester.com/thomas_husson/12- Technologies, Global Forecast (2010 - 2015). Retrieved from
02-09-2012_mobile_trends_and_what_they_mean_for_product_strategists http://www.marketsandmarkets.com/Market-Reports/mobile-applications-228.html
Khariv, O. & G. Bensinger. (2011). “Google Said to Plan Mobile Payment Service mobiThinking. (2012). Global mobile statistics 2012. Retrieved from
Unveiling in New York.” Bloomberg. Retrieved from http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats#mobile-basics
http://www.bloomberg.com/news/2011-05-24/google-to-unveil-mobile-
payment-service.html
Market Research News. (2011, January 18). Global Mobile Applications (free, paid &
ad supported) Market by Stores, Category, Platform, Brands and Stakeholders (2012
Schroeder, S. (2011, July 7). “Mobile Games Dominate Smartphone App Usage
– 2017). Retrieved from http://www.salisonline.org/market-research/global-mobile-
[STATS].” Mashable Tech. Retrieved from
application-market-2010-2015/
http://mashable.com/2011/07/07/smartphone-mobile-games/
Sentersix. (2012). Technology Trends for 2012 – a Look At Market Drivers. Retrieved
Wauters, R. (2011, April 28). “Worldwide Mobile Phone Market Grew 20% In Q1
from http://sentersix.com/whatsnew/technology-trends-for-2012/
2011, Fueled By Smartphone Boom.” TechCrunch. Retrieved from
http://techcrunch.com/2011/04/28/worldwide-mobile-phone-market-grew-20-in-q1-
Wamda (2012). Global Mobile Market Trends 2012: Who Will Dominate? Retrieved
fueled-by-smartphone-boom/
from http://www.wamda.com/2012/02/global-mobile-market-trends-who-will-
dominate-2012
Zeman, E. (2012). “5 Mobile Trends From CES 2012.” InformationWeek. Retrieved
from http://www.informationweek.com/news/mobility/business/232400345
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15. ABOUT CIKLUM
Ciklum (www.ciklum.com) is a Danish IT outsourcing company specializing
in nearshore software development by establishing and servicing clients’
own development teams and/or centres in Eastern Europe, in Ukraine and
Ciklum HQ
Belarus. The environment of services and knowledge sharing within the
12 Amosova St., 03680, Kiev, Ukraine
company helps clients to market quickly and with less risk and minimal Tel.: +38 044 545 77 45, +45 46 92 77 00
investment. Established in 2002, Ciklum employs more than 1,700 IT Email: ciklum@ciklum.com
specialists with more than 160 global clients’ own software development
Web: www.ciklum.com
teams. Ciklum has six development offices in Ukraine, one in Belarus, and
two in Pakistan, as well as representative offices in Denmark, Sweden,
United Kingdom, Switzerland, Germany and the Netherlands. Ciklum is a
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winner of Red Herring 100 Europe 2009, recognized as CeBIT 2010 Top 20
innovative company delivering services/products for small and medium sized
companies, and named the 2010 and 2011 Top 100 global services
provider. Ciklum is rated best Ukrainian IT Employer 2010 and 2011 by
DOU, the Ukrainian Community of Software Developers.
CONTACT DETAILS
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