The document discusses the ongoing "smartphone wars" between Apple's iPhone and Google's Android operating system. While Android has gained significant market share over the past year, surpassing the iPhone, the document argues that no single platform will dominate due to efforts by wireless carriers to maintain balance and prevent any one company from gaining too much control. The carriers will support multiple smartphone platforms, including Android, iPhone, BlackBerry, Windows Phone and others, in order to maintain their own power and influence in the marketplace.
Navin williams mobile_in_2015_mobile mr_vue_march_2015Navin Williams
Mobile Players Outlook in 2015 and Trends in Mobile MR.
- Review of key mobile players in 2013 and 2014.
- Current status and 2015 outlook.
- Evolution of Mobile, Wearables, etc
- Mobile MR and the coming trends
Hot house istrategy_presentation_february_2012_original-1iStrategy
The document discusses how consumer usage of mobile devices for internet access and social media is growing rapidly, surpassing desktop usage. It notes that nearly half of smartphone users have Android devices, so brands need to support Android as well as iOS to reach the majority of mobile users. The document also provides tips on developing an effective mobile marketing strategy, such as understanding consumer mobile behaviors and choosing technologies like SMS that are widely used.
The latest in our annual Megatrends report series - Mobile Megatrends 2012 focuses on 9 major trends, showing how the software world is impacting the mobile business. Researched and compiled by VisionMobile.
Want more in-depth insights? Contact us at trends@visionmobile.com to set up a 1-day workshop with VisionMobile analysts
Google has launched a mapping competition called "Mapathon 2013" in India to improve Google Maps. Users can update maps themselves by adding locations and providing suggestions from February 12th to March 25th. At the end of the competition, 1000 winners will be selected and awarded prizes by Google for their contributions to making Google Maps more accurate and informative for India. The goal is to bolster mapping data through crowdsourcing inputs from users.
Samsung overtook Nokia as the world's largest mobile handset maker in the first quarter of 2012. The smartphone market is becoming a "two horse race" between Samsung and Apple. RIM unveiled its BlackBerry 10 platform and developer tools as its last chance to succeed, but reported losses and may look to sell the company. MTN reported a 4% increase in subscribers for the first quarter of 2012 driven by growth in South Africa, Nigeria, and Iran.
The mobile app market has grown significantly in recent years due to improvements in smartphones and the introduction of app stores. Apple's App Store currently dominates app revenues, though Android Market revenues are growing rapidly. Games are the most popular app category. While the app market remains relatively small, it is an important way for media companies to engage customers and generate additional revenues through new business models on mobile.
Navin williams mobile_in_2015_mobile mr_vue_march_2015Navin Williams
Mobile Players Outlook in 2015 and Trends in Mobile MR.
- Review of key mobile players in 2013 and 2014.
- Current status and 2015 outlook.
- Evolution of Mobile, Wearables, etc
- Mobile MR and the coming trends
Hot house istrategy_presentation_february_2012_original-1iStrategy
The document discusses how consumer usage of mobile devices for internet access and social media is growing rapidly, surpassing desktop usage. It notes that nearly half of smartphone users have Android devices, so brands need to support Android as well as iOS to reach the majority of mobile users. The document also provides tips on developing an effective mobile marketing strategy, such as understanding consumer mobile behaviors and choosing technologies like SMS that are widely used.
The latest in our annual Megatrends report series - Mobile Megatrends 2012 focuses on 9 major trends, showing how the software world is impacting the mobile business. Researched and compiled by VisionMobile.
Want more in-depth insights? Contact us at trends@visionmobile.com to set up a 1-day workshop with VisionMobile analysts
Google has launched a mapping competition called "Mapathon 2013" in India to improve Google Maps. Users can update maps themselves by adding locations and providing suggestions from February 12th to March 25th. At the end of the competition, 1000 winners will be selected and awarded prizes by Google for their contributions to making Google Maps more accurate and informative for India. The goal is to bolster mapping data through crowdsourcing inputs from users.
Samsung overtook Nokia as the world's largest mobile handset maker in the first quarter of 2012. The smartphone market is becoming a "two horse race" between Samsung and Apple. RIM unveiled its BlackBerry 10 platform and developer tools as its last chance to succeed, but reported losses and may look to sell the company. MTN reported a 4% increase in subscribers for the first quarter of 2012 driven by growth in South Africa, Nigeria, and Iran.
The mobile app market has grown significantly in recent years due to improvements in smartphones and the introduction of app stores. Apple's App Store currently dominates app revenues, though Android Market revenues are growing rapidly. Games are the most popular app category. While the app market remains relatively small, it is an important way for media companies to engage customers and generate additional revenues through new business models on mobile.
The document summarizes a presentation given by Steffen Schlimmer of Netbiscuits GmbH at the IFRA Expo Vienna 2011 on October 10th about monetizing the mobile web. The presentation covered the growth of the mobile market, challenges around fragmentation across operating systems and devices, and opportunities for rich content and interactive ad formats on mobile websites and apps. Netbiscuits' platform allows companies to deliver optimized experiences across all mobile devices and wrap mobile websites into hybrid apps for multiple platforms.
Brian Hall proposes a 10 point plan to rescue Windows Phone:
1. Aggressively sue competitors like Google through anti-trust lawsuits to create uncertainty.
2. Leverage Xbox gaming and integrate it tightly with Windows Phone.
3. Partner deeply with Facebook to make it a core part of the Windows Phone experience.
4. Partner with Amazon to create an app/media store to compete with iTunes.
5. Spend billions aggressively on marketing, subsidies and acquisitions to gain market share.
6. Acquire companies involved in smartphone components like batteries, screens and processors.
7. Acquire Nokia to gain global market presence and relationships with carriers.
8. Shower developers with incentives to
- Smartphone demand growth in 2013 will be driven by emerging markets like China, where demand is expected to increase by 56% year-over-year.
- Top Chinese smartphone makers ZTE, Huawei, and Lenovo aim to expand their combined market share in China to 22.2% in 2013 through new smartphone releases.
- Competition in the handset industry will intensify in the second half of 2013, lowering industry ASPs and margins as Chinese makers expand globally. However, Samsung Electronics is expected to outperform peers due to its supply chain and cost competitiveness.
- The report recommends Samsung Electro-Mechanics as its top pick, expecting continued growth in Samsung's smartphone shipments to drive up
The document discusses the mobile operating system market. It provides an overview of the mobile phones market and the major players in the mobile OS market including their market shares. Symbian, Android, iOS, and Blackberry OS are the major players. The revenue models of mobile OS companies include license fees, advertisements, and application purchases. Emerging trends suggest Android and Windows will grow their market shares while Symbian and Blackberry OS market shares will decline. The mobile OS industry faces high competition and bargaining power of customers.
Apple maintained its position as the leading device manufacturer on our platform in 2012 (Chart A). Apple’s impression share increased to 31% of the Top 15 Manufacturers impressions on the Millennial Media platform, up from 26% last year (Chart B). Apple introduced a number of new products in 2012, including the iPhone 5 and a new operating system, iOS 6.
Samsung was again the number two device manufacturer on our platform in 2012 (Chart A). Samsung’s impression share grew year-over-year to represent 22% of total impressions on our platform, compared to 17% in 2011 (Chart B). Samsung continued to release new devices, both smartphones and tablets, in their globally popular Galaxy line. The adoption of these new devices contributed to their overall increase in impression share on our platform.
Amazon was the eleventh largest device manufacturer on our platform, which showed big growth to move into the Top 15 Manufacturers in 2012 (Chart A). Amazon released their Kindle Fire tablet in late 2011. The popularity of that device grew throughout 2012, and has continued to be the third largest tablet on our platform each quarter. In Q3 2012, Amazon released a newer version of this device, the Kindle Fire HD, which may continue both device and manufacturer growth into 2013.
Acer moved into the Top 15 Manufacturers on our platform for the first time (Chart A). Acer’s line of Iconia tablets were consistently in
the Top 5 Tablets on our platform throughout the year.
American Banker Conference Presentation June 2012: Harnessing mobile bankingKony, Inc.
The document is a presentation by Charles Herel of Kony Solutions about harnessing the power of mobile financial applications. It discusses the growth of mobile banking and how financial institutions can leverage features of mobile devices to provide personalized services to customers. It also covers security best practices, multi-channel support across platforms, and ways mobile technology can enhance offerings like bill pay, deposits, payments and location-based services.
iPharma Connect - strategy design for mobileMobileAnthem
This document provides an overview and agenda for a strategy design presentation for mobile communications in the pharmaceutical industry. The presentation covers generating mobile insights, integrating mobile strategies, and case studies. It discusses using mobile to drive mass behavior, customer relationship management, brand awareness, and provides pharma mobile case studies. The presentation emphasizes that mobile will facilitate healthcare transformation by allowing one-on-one communication and constant access to consumers, differentiating products and services, and enabling companies to build brands privately.
Apps are bad
This document summarizes Ronan Skehill's presentation on apps. It begins with smartphone statistics showing rapid growth. It then discusses the many app stores and platforms. A decision matrix compares native apps to web apps on various factors like user experience, monetization, and technical capabilities. While web apps are cheaper and easier to build, native apps generally provide a better user experience and ability to utilize device features. The conclusion is that this presentation provided smartphone statistics, discussed app distribution options, and presented a guide to decide whether an app should be native or web-based.
Mobile & Hotels - The ultimate mobile customer journeyExicon
What’s happening in the Hotel industry? Snapshot of the key metrics for going mobile and how industry players are now heading towards digitization. It's the appcessorizing era, everything is now being connected to an app!
This document discusses the mobile revolution that is fundamentally changing how people live and work. Some key points:
- Mobile subscriptions now exceed 5 billion worldwide, eclipsing other technologies. Mobile apps and tablets are also growing dramatically.
- Mobile has become a lifeline for many people's livelihoods, as professionals rely on it to stay connected to work and informed. Over 70% of executives under 40 consider it their primary work tool.
- People now live in both the physical world and virtual world simultaneously. Mobile blurs the lines between these as people toggle between physical and digital activities.
- Marketers must recognize how mobile is changing consumer behavior and ensure their brands are equally present in both
India's smartphone market grew significantly in 2011, with sales reaching 9-9.5 million units. Nokia led the market but Android gained share, especially in Q4. In 2012, smartphone sales are expected to grow 100% to 18-20 million units as prices decrease. Android is forecasted to surpass Symbian and capture over 50% of the market due to many new affordable devices. Dual-SIM smartphones and experiments with carrier contracts will be key trends. Global brands like Nokia and Blackberry aim to leverage their strength in India.
George Lopez is Brennan Morell's favorite actor and comedian. He watches Lopez's show every night because of his hilarious sense of comedy. Lopez was abandoned by his parents as a child and raised by his grandmother, experiences he later transformed into successful stand-up comedy material. Born in 1961 in California, Lopez became famous for his comedic talents and seems like someone fun to hang out with.
Apple v android (2011 paper with extreme graphs)Vladimir Abramov
The document discusses the ongoing "smartphone wars" between Apple's iPhone and Google's Android operating system. While Android has gained significant market share over the past year, surpassing the iPhone, the document argues that no single platform will dominate due to efforts by wireless carriers to maintain balance and prevent any one company from gaining too much control. The carriers will support multiple smartphone platforms, including Android, iPhone, BlackBerry, Windows Phone and others, in order to maintain their own power and influence in the marketplace.
This document provides an overview of common Microsoft Office applications including Word, Excel, PowerPoint, Publisher, and Access. It describes some key features of Word like word count, the office button, word art, borders, and clip art. For Excel, it lists common database elements like databases, fields, records, tables, forms, and queries. Finally, it briefly mentions PowerPoint and Access.
The document summarizes a presentation given by Steffen Schlimmer of Netbiscuits GmbH at the IFRA Expo Vienna 2011 on October 10th about monetizing the mobile web. The presentation covered the growth of the mobile market, challenges around fragmentation across operating systems and devices, and opportunities for rich content and interactive ad formats on mobile websites and apps. Netbiscuits' platform allows companies to deliver optimized experiences across all mobile devices and wrap mobile websites into hybrid apps for multiple platforms.
Brian Hall proposes a 10 point plan to rescue Windows Phone:
1. Aggressively sue competitors like Google through anti-trust lawsuits to create uncertainty.
2. Leverage Xbox gaming and integrate it tightly with Windows Phone.
3. Partner deeply with Facebook to make it a core part of the Windows Phone experience.
4. Partner with Amazon to create an app/media store to compete with iTunes.
5. Spend billions aggressively on marketing, subsidies and acquisitions to gain market share.
6. Acquire companies involved in smartphone components like batteries, screens and processors.
7. Acquire Nokia to gain global market presence and relationships with carriers.
8. Shower developers with incentives to
- Smartphone demand growth in 2013 will be driven by emerging markets like China, where demand is expected to increase by 56% year-over-year.
- Top Chinese smartphone makers ZTE, Huawei, and Lenovo aim to expand their combined market share in China to 22.2% in 2013 through new smartphone releases.
- Competition in the handset industry will intensify in the second half of 2013, lowering industry ASPs and margins as Chinese makers expand globally. However, Samsung Electronics is expected to outperform peers due to its supply chain and cost competitiveness.
- The report recommends Samsung Electro-Mechanics as its top pick, expecting continued growth in Samsung's smartphone shipments to drive up
The document discusses the mobile operating system market. It provides an overview of the mobile phones market and the major players in the mobile OS market including their market shares. Symbian, Android, iOS, and Blackberry OS are the major players. The revenue models of mobile OS companies include license fees, advertisements, and application purchases. Emerging trends suggest Android and Windows will grow their market shares while Symbian and Blackberry OS market shares will decline. The mobile OS industry faces high competition and bargaining power of customers.
Apple maintained its position as the leading device manufacturer on our platform in 2012 (Chart A). Apple’s impression share increased to 31% of the Top 15 Manufacturers impressions on the Millennial Media platform, up from 26% last year (Chart B). Apple introduced a number of new products in 2012, including the iPhone 5 and a new operating system, iOS 6.
Samsung was again the number two device manufacturer on our platform in 2012 (Chart A). Samsung’s impression share grew year-over-year to represent 22% of total impressions on our platform, compared to 17% in 2011 (Chart B). Samsung continued to release new devices, both smartphones and tablets, in their globally popular Galaxy line. The adoption of these new devices contributed to their overall increase in impression share on our platform.
Amazon was the eleventh largest device manufacturer on our platform, which showed big growth to move into the Top 15 Manufacturers in 2012 (Chart A). Amazon released their Kindle Fire tablet in late 2011. The popularity of that device grew throughout 2012, and has continued to be the third largest tablet on our platform each quarter. In Q3 2012, Amazon released a newer version of this device, the Kindle Fire HD, which may continue both device and manufacturer growth into 2013.
Acer moved into the Top 15 Manufacturers on our platform for the first time (Chart A). Acer’s line of Iconia tablets were consistently in
the Top 5 Tablets on our platform throughout the year.
American Banker Conference Presentation June 2012: Harnessing mobile bankingKony, Inc.
The document is a presentation by Charles Herel of Kony Solutions about harnessing the power of mobile financial applications. It discusses the growth of mobile banking and how financial institutions can leverage features of mobile devices to provide personalized services to customers. It also covers security best practices, multi-channel support across platforms, and ways mobile technology can enhance offerings like bill pay, deposits, payments and location-based services.
iPharma Connect - strategy design for mobileMobileAnthem
This document provides an overview and agenda for a strategy design presentation for mobile communications in the pharmaceutical industry. The presentation covers generating mobile insights, integrating mobile strategies, and case studies. It discusses using mobile to drive mass behavior, customer relationship management, brand awareness, and provides pharma mobile case studies. The presentation emphasizes that mobile will facilitate healthcare transformation by allowing one-on-one communication and constant access to consumers, differentiating products and services, and enabling companies to build brands privately.
Apps are bad
This document summarizes Ronan Skehill's presentation on apps. It begins with smartphone statistics showing rapid growth. It then discusses the many app stores and platforms. A decision matrix compares native apps to web apps on various factors like user experience, monetization, and technical capabilities. While web apps are cheaper and easier to build, native apps generally provide a better user experience and ability to utilize device features. The conclusion is that this presentation provided smartphone statistics, discussed app distribution options, and presented a guide to decide whether an app should be native or web-based.
Mobile & Hotels - The ultimate mobile customer journeyExicon
What’s happening in the Hotel industry? Snapshot of the key metrics for going mobile and how industry players are now heading towards digitization. It's the appcessorizing era, everything is now being connected to an app!
This document discusses the mobile revolution that is fundamentally changing how people live and work. Some key points:
- Mobile subscriptions now exceed 5 billion worldwide, eclipsing other technologies. Mobile apps and tablets are also growing dramatically.
- Mobile has become a lifeline for many people's livelihoods, as professionals rely on it to stay connected to work and informed. Over 70% of executives under 40 consider it their primary work tool.
- People now live in both the physical world and virtual world simultaneously. Mobile blurs the lines between these as people toggle between physical and digital activities.
- Marketers must recognize how mobile is changing consumer behavior and ensure their brands are equally present in both
India's smartphone market grew significantly in 2011, with sales reaching 9-9.5 million units. Nokia led the market but Android gained share, especially in Q4. In 2012, smartphone sales are expected to grow 100% to 18-20 million units as prices decrease. Android is forecasted to surpass Symbian and capture over 50% of the market due to many new affordable devices. Dual-SIM smartphones and experiments with carrier contracts will be key trends. Global brands like Nokia and Blackberry aim to leverage their strength in India.
George Lopez is Brennan Morell's favorite actor and comedian. He watches Lopez's show every night because of his hilarious sense of comedy. Lopez was abandoned by his parents as a child and raised by his grandmother, experiences he later transformed into successful stand-up comedy material. Born in 1961 in California, Lopez became famous for his comedic talents and seems like someone fun to hang out with.
Apple v android (2011 paper with extreme graphs)Vladimir Abramov
The document discusses the ongoing "smartphone wars" between Apple's iPhone and Google's Android operating system. While Android has gained significant market share over the past year, surpassing the iPhone, the document argues that no single platform will dominate due to efforts by wireless carriers to maintain balance and prevent any one company from gaining too much control. The carriers will support multiple smartphone platforms, including Android, iPhone, BlackBerry, Windows Phone and others, in order to maintain their own power and influence in the marketplace.
This document provides an overview of common Microsoft Office applications including Word, Excel, PowerPoint, Publisher, and Access. It describes some key features of Word like word count, the office button, word art, borders, and clip art. For Excel, it lists common database elements like databases, fields, records, tables, forms, and queries. Finally, it briefly mentions PowerPoint and Access.
This document discusses guidelines for creating secure usernames and passwords. It recommends usernames that do not attract negative attention, reveal personal information, or use real names, ages or genders. The document notes the most commonly used passwords can be easily guessed. It provides tips for strong passwords, such as mixing uppercase and lowercase letters, numbers, and symbols; being at least 8 characters; and not including personal information. Users are encouraged to create acronyms from phrases and substitute characters to generate secure passwords.
Overview of semantic technologies and ontologies, with a focus on their definition, uses and users. RDF, RDF-S, OWL and SWRL are discussed. Some example users include IBM Watson, construction and finance industry companies, BBC and Google.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help regulate emotions and stress levels.
International Marketing- Plan for Global Rollout of Google Android Mobile OSAnnabell Satterfield
I wrote this international expansion plan for the world’s first Google-Android OS-based smart phone. I define potential adaptations, create a quantitative model to determine global markets for expansion and rank these markets according to their market potential. Finally, two of these markets, Korea and the United Kingdom, are described in some detail and a marketing plan is defined for these markets.
Steve Jobs announced in 2007 that Apple would launch the iPhone to change the mobile industry like the iPod changed music. The iPhone launch was a massive marketing success. It featured a touchscreen and integrated iPod, internet, and phone functions. While competitors were skeptical, the iPhone launched on AT&T in the US in June 2007 to widespread attention and interest.
BlackBerry was initially very successful with its secure push email technology and QWERTY keyboards, becoming popular among business users in the 2000s. However, its market share declined after 2007 with the launch of the iPhone, which had a touchscreen interface and app ecosystem. BlackBerry was slow to respond and its Storm touchscreen smartphone in 2008 was buggy. It continued losing market share to Android and iOS devices in subsequent years. Attempts to revamp its platform and devices like the Q10 were not enough to stop the decline. By 2013, BlackBerry's revenues had fallen significantly year-over-year across all regions as its subscriber base dwindled.
This document discusses Samsung's management decision making regarding international competition and presence in the smartphone market. It analyzes Samsung's domestic and global competitive position, market share, and strategies for market development internationally. Specifically, it describes how Samsung has become the top smartphone manufacturer in Europe and globally, with a 32.3% share of the European market in 2012. It also examines Samsung's main competitors in the smartphone space and how the market has shifted from hardware to software-driven.
This document provides a summary of new technologies that emerged each year from 2010 to 2018. In 2010, 3D televisions and cameras were introduced. In 2011, Blackberry Messenger allowed private messaging but also unauthorized information sharing. The iPhone 5 in 2012 was praised for its speed, battery life, and design. In 2013, flash drives enabled file transfer between computers and mobile devices. Smartwatches emerged in 2014. Microsoft's Surface tablet provided laptop functionality in 2015. Virtual reality gained traction in 2016. An interactive projector prototype was highlighted in 2017. Optoma's small, portable projector with multiple connection types was unveiled in 2018.
Five years ago, Research in Motion, maker of the BlackBerry, was o.docxvoversbyobersby
Five years ago, Research in Motion, maker of the BlackBerry, was one of the most acclaimed technology companies in the world. The BlackBerry dominated the smartphone market, was a staple of the business world, and had helped make texting a mainstream practice. Terrifically profitable, the phone became a cultural touchstone—in 2006, a Webster’s dictionary made “CrackBerry” its word of the year.
These days, it seems more like the SlackBerry. Thanks to the iPhone and Android devices, R.I.M.’s smartphone market share has plummeted; in the U.S., according to one estimate, it fell from forty-four per cent in 2009 to just ten per cent last year. The BlackBerry’s reputed addictiveness now looks like a myth; a recent study found that only a third of users planned to stick with it the next time they upgraded. R.I.M.’s stock price is down seventy-five per cent in the past year, and two weeks ago the company was forced to bring in a new C.E.O. The Times wondered recently whether the BlackBerry will go the way of technological dodoes like the pager.
The easy explanation for what happened to R.I.M. is that, like so many other companies, it got run over by Apple. But the real problem is that the technology world changed, and R.I.M. didn’t. The BlackBerry was designed for businesses. Its true customers weren’t its users but the people who run corporate information-technology departments. The BlackBerry gave them what they wanted most: reliability and security. It was a closed system, running on its own network. The phone’s settings couldn’t easily be tinkered with by ordinary users. So businesses loved it, and R.I.M.’s assumption was that, once companies embraced the technology, consumers would, too.
This pattern—of winning over business and government markets and then reaching consumers—is a time-honored one. The telegraph was initially taken up mainly by railroads, financial institutions, and big companies. The telephone, though it became popular with consumers relatively quickly, was first used principally as a business tool. The typewriter’s biggest users were offices. The Internet originated in the military-industrial complex, and first found an audience among academics and scientists. The personal computer, though popular with hobbyists early on, came to market dominance only once I.B.M. introduced models targeted squarely at businesses. Historically, new technologies have been very expensive—when phone service was introduced in New York, it cost the equivalent of two thousand dollars a month—and so early adopters have generally been companies that could make (or save) money by using them. (It’s telling that the biggest exception to the business-first pattern was television, where the business applications were less obvious.) In 2006, it looked to R.I.M. as if the story of the smartphone market would echo the story of the telegraph.
It didn’t. In fact, even as the BlackBerry was at the height of its popularity, we were entering the age of what’s ineleg ...
The document discusses the US smartphone market. It provides a brief history of smartphones and covers major players like Apple, Samsung, and Android. Apple currently has the largest market share in the US at 30% while Samsung has 24%. Competition is based on factors like price, features, and operating system. The major operating systems are iOS, Android, Windows Phone, Blackberry OS, and Symbian. Android has seen a rise in market share globally while iOS remains strong in the US. The market is rapidly changing with new products and pricing.
Apple Inc. has a contour of planned and marketed phone series known as iPhone. The ever first
mobile phone from Apple.co (iPhone) was launched on 29th June 2007.
The Hot Tablet Landscape by Platform, Summer 2011 Versionbattery-fast. com
Since the arrival of the iPad on the scene, tablets have been a common topic for discussion. The conversation goes far beyond the tablet from Apple as competitors are busy trying to get a competing product to share the wealth
The document provides a case study of Apple's effective marketing of the iPhone launch in 2007. It discusses how Steve Jobs announced the iPhone 5 months before its release to generate anticipation. Upon release, the iPhone was an immediate success, and Apple's stock price doubled within a year as over 4 million iPhones were sold. The marketing elements that contributed to this success included carefully planned promotional activities and media coverage, strategic partnerships, and exclusive distribution deals.
The document discusses the smartphone market share and media mentions of major smartphone brands from August 2013 to present. It finds that Apple has received over 14 million media mentions, the most of any brand. Samsung has the second most with over 4 million mentions. Other brands discussed are Nokia, Samsung, HTC, Sony, Blackberry, and LG, with their total mentions and most popular phones. It concludes that Apple and Samsung currently dominate the market, but the industry continues to grow rapidly.
Zillow's new iPhone app was a major relaunch of the company, so CEO Richard Barton and president Lloyd Frink flew to Apple's headquarters to meet with representatives and try to get their app featured in the App Store. While it may seem odd for former Microsoft employees to visit Apple, getting on Apple's good side is important since the App Store drives so much traffic. The App Store has become hugely successful, with over 1 billion apps downloaded, and developers want prime placement to catch Apple's eye. However, Apple's app review and communication process is opaque and approval can be slow. Ultimately, great apps tend to rise to the top on their own merits without needing special placement from Apple.
Android controls just over 75% of the global smartphone market share, while iOS accounts for under 23%. The document provides a history of the Android and iOS operating systems from their founding up until 2019. It discusses the pros and cons of each OS and reviews from experts that have found Android offers more variety and customization, while iOS provides better quality apps and simplicity of use. In the end, the document concludes that personal preference determines which is better as both operating systems continue to evolve and improve.
The document provides a history of iPhones and other smartphone brands such as Samsung, LG, Huawei, and Apple. It discusses the origins and development of the iPhone line since its first release in 2007. It also provides brief summaries of the histories and key products of Samsung, Sony, LG, Huawei, and Apple as major smartphone manufacturers. The document concludes by recommending several iPhone and other smartphone models that are currently available online.
Predicting a winner between the android and the i osAshish Tandon
The document compares the Android and iOS platforms across several assets to predict a winner. It finds the platforms tied based on a quantitative analysis, with both scoring 23 points. However, the conclusion is that Android will power its way to the top of the mobile market within two years. This is because Android has greater global penetration more widely spread than iOS, which will eventually tilt the balance in its favor.
Samsungs road to global domination By Michal Lev-Ram, wri.docxkenjordan97598
Samsung's road to global domination
By Michal Lev-Ram, writer January 22, 2013: 5:00 AM ET
South Korea's Samsung is trampling rivals and gunning for
Apple. Can its hot streak last?
FORTUNE -- To understand how Samsung -- yes, Samsung -- became America's No. 1 mobile
phonemaker and thorn in Apple's side, it's helpful to rewind to last fall. On a mid-September
morning, Apple (AAPL) CEO Tim Cook stepped onto a stage in San Francisco to unveil the
iPhone 5. Several hundred miles away, in a Wolfgang Puck restaurant in Los Angeles, a group of
marketing executives from Samsung Electronics followed real-time reactions to Cook's remarks.
They huddled around tables mounted with laptops and TV screens, carefully tracking each new
feature and monitoring the gush of online comments on the new device via blogs and social
media sites. As the data flowed in, writers from the company's advertising agency, who were
also camped out in the restaurant turned war room, scrambled to craft a response.
Two hours later, when Cook stepped off the stage, the Samsung group was already drafting a
series of print, digital, and TV ads. The following week -- as the iPhone 5 went on sale -- the
company aired a TV ad mocking Apple "fanboys" queuing up for the new phone. ("The
headphone jack is going to be on the bottom!") The 90-second commercial went on to become
the most popular tech ad of 2012, garnering more than 70 million views online. More important,
in the weeks following the launch of Apple's iPhone 5, Samsung sold a record-breaking number
of its own signature smartphone, the Galaxy S III. "We knew this was going to be a big moment
in time, when consumers are really paying attention," says Todd Pendleton, chief marketing
officer of Samsung's U.S.-based mobile division. "We wanted to take that opportunity and all
that energy and make it Samsung's moment."
No doubt about it, Samsung is having a moment. In recent years the South Korean company has
taken the mobile world -- the U.S. included -- by storm. Last year it overtook longtime leader
Nokia to become the No. 1 player in cellphones, with 29% market share worldwide. In
smartphones, those high-end devices with advanced computing power, Samsung is also No. 1
globally and in a dead heat with Apple in the U.S.: Most analysts show Apple with a slight edge
in smartphone sales, while one outfit, ABI Research, says Samsung's share of smartphone
shipments topped 33%, compared with Apple's 30%. (To be sure, Apple sells one device, the
iPhone, while Samsung offers 25 unique smartphones in the U.S.) "Samsung is on fire," says
John Legere, CEO of mobile operator T-Mobile USA.
Chalk up Samsung's success to a combination of marketing swagger, innovation, operational
prowess, and a marketplace hungry for an alternative to the iPhone. Although Samsung wasn't
the first to develop a phone that runs on Google's Android operating system, it quickly moved
ahead of the .
1. Apple remains the top global brand of 2012 due to continued strong demand for products like the iPhone and iPad.
2. Google holds the second position from its dominant search engine and growing businesses in mobile operating systems and video.
3. Microsoft ranks third based on the strength of Windows and Office, though it faces threats from losing market share in browsers and search.
The Presentation is about :
-> Smartphones, Smartphone market, iPhone, Android.
-> How Android will pose a threat to iphone. China's smartphone market, Landscape?
-> Strategies used and those can be used.
This Presentation done as a part of MBA class assessment in 2009.
Similar to Apple v android (2011 paper with extreme graphs) (20)
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Northern Engraving | Modern Metal Trim, Nameplates and Appliance PanelsNorthern Engraving
What began over 115 years ago as a supplier of precision gauges to the automotive industry has evolved into being an industry leader in the manufacture of product branding, automotive cockpit trim and decorative appliance trim. Value-added services include in-house Design, Engineering, Program Management, Test Lab and Tool Shops.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor IvaniukFwdays
At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience
"Scaling RAG Applications to serve millions of users", Kevin GoedeckeFwdays
How we managed to grow and scale a RAG application from zero to thousands of users in 7 months. Lessons from technical challenges around managing high load for LLMs, RAGs and Vector databases.
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
inQuba Webinar Mastering Customer Journey Management with Dr Graham HillLizaNolte
HERE IS YOUR WEBINAR CONTENT! 'Mastering Customer Journey Management with Dr. Graham Hill'. We hope you find the webinar recording both insightful and enjoyable.
In this webinar, we explored essential aspects of Customer Journey Management and personalization. Here’s a summary of the key insights and topics discussed:
Key Takeaways:
Understanding the Customer Journey: Dr. Hill emphasized the importance of mapping and understanding the complete customer journey to identify touchpoints and opportunities for improvement.
Personalization Strategies: We discussed how to leverage data and insights to create personalized experiences that resonate with customers.
Technology Integration: Insights were shared on how inQuba’s advanced technology can streamline customer interactions and drive operational efficiency.
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
1. APPLE
V.
ANDROID
WHY
NO
ONE
WILL
WIN
THE
SMARTPHONE
WARS
and
what
it
means
for
the
wireless
marketplace
A
whitepaper
from
2. Executive
Summary
In barely more than a year, the Android smartphone operating system has
transformed from a curiosity to become what seemed impossible a short time
ago: a challenge to the dominance of Apple’s iPhone.
At first blush, the unfolding Android v. iPhone battle would appear to be a
classic conflict between open and closed platforms, playing out as the PC
market did. But this tells only part of the story, particularly in the U.S. It is
missing the most critical element: the service providers.
Customers don’t just buy a phone. They buy a phone paired with connectivity
from one of the wireless carriers.
Individually, the carriers compete aggressively for customers. But each of them
shares a common goal they learned from the era of the PC's rise to dominance –
and again during Apple’s recent reign in the smartphone market: Never allow a
platform to gain so much influence that it can wrest control of the market from
their hands.
You don’t have to be AT&T to appreciate the control Apple wielded as the two
companies carved out their exclusive agreement. It is why Verizon, which
remains the nation’s largest carrier (pending AT&T’s planned acquisition of T-
Mobile), elevated Android while it awaited the addition of the iPhone to its
lineup. Verizon’s efforts serve as a blueprint for how carriers can maintain – or,
in the case of Apple, regain – their upper hand when it comes to the balance of
power in the smartphone market.
For the rest of the smartphone ecosystem it serves as a prescription for
competing effectively. The carriers will give down-and-out platforms every
chance to regain shelf space, provided they can dust themselves off, re-invest
and re-emerge with a compelling alternative.
The flipside for successful platforms is that it’s not simply a matter of staying
competitive. Decision-makers need to be aware that it will be very difficult to
grow market share in the U.S. once their platform hits a ceiling the carriers will
try to enforce.
This has profound implications for players across the mobile landscape –
applications developers, handset makers, chipmakers, marketers and retailers.
The reason is that the situation turns the business on its ear: Investments in
lagging platforms promise greater returns while funding for successful platforms
promise less.
2
3. 1
For the past year, Android has dominated the buzz about smartphones, as
measured by NetShelter’s N2i data, which tracks stories, topics, authors, sites
and brands by the number of engagements they attract on a site and across the
social media ecosphere. (Based on partial data for May, 2010 and February,
2011)1
1
N2i stands for NetShelter Influence Insights. N2i identifies the most influential people within various
technology sectors and topics – such as tablets, cloud computing, smart TVs, to name a few – based on
their ability to consistently create content that drives user engagement. N2i tracks more than 30 signals,
including comments, trackbacks, Tweets, Facebook likes and shares, bookmarks, and votes. By mapping
these signals back to an individual URL, N2i measures the attention a single original piece of content
receives.
3
4. In
The
Beginning
…
The iPhone shook the smartphone world at its 2007 debut. At the time,
smartphones built around Nokia’s Symbian operating system dominated the
market with more than 60 percent share, although its grip was already eroding
as devices built around RIM’s BlackBerry and Microsoft’s Windows Mobile
gained momentum.
As tens of thousands of customers lined up
outside AT&T and Apple stores across the
country to snatch up the first iPhones in late
June 2007, Android was little more than a
gleam in Google’s eye. The first Android
device – T-Mobile’s G1 – didn’t come to
market for another 15 months. And while it
was generally well received, it couldn’t
match the elegance or capability of the
iPhone or its successor, the iPhone 3G that
launched a few months before the G1.
Building on its annual cadence of new
releases, Apple refreshed the lineup in the
summer of 2009 with the iPhone 3GS. By
that time, the iPhone’s share of the
smartphone market had risen sharply and
was beginning to challenge BlackBerry,
which also enjoyed a dramatic climb over
the prior two years. That’s particularly
impressive, given that the iPhone was
Photo courtesy of wisperpalmsapt.myaptportal.com
available only through AT&T, while all four major U.S.
carriers offered BlackBerry devices.
iPhone and BlackBerry, each closed ecosystems, both eclipsed Windows
Mobile, Microsoft’s open platform. Windows Mobile’s share slowly eroded as its
capabilities fell farther behind the others.
At that point, Android’s share was still miniscule. T-Mobile introduced its second
Android phone, and Sprint followed a couple of months later with Android-
based devices from HTC and Samsung.
beginning 4
5. The
Rise
of
Android
Verizon really set things in motion for Android when it joined the fray in late
2009. It had the heft to go toe-to-toe with AT&T. (AT&T and Verizon are each
roughly twice the size of T-Mobile and Sprint, which also have comparably-sized
subscriber bases.) And now, for the first
time, the company believed it had a
smartphone compelling enough to take ‘Verizon
decided
to
realign
the
on the iPhone: Droid.
whole
company
around
Android.’
Verizon set the phone apart from other
Android-based devices with the Droid –Phil
Nickinson,
editor,
AndroidCentral.com
brand, which it licensed from Lucasfilm.
Verizon quickly blossomed into the
largest Android phone supplier in the U.S.
As the 2009 holiday season approached,
Verizon launched a two-prong attack
against AT&T and Apple.
First it hit AT&T in the teeth with its
“There’s a Map for That” ads, a parody of
Apple’s “There’s an App for That” campaign. The “map” ads boasted that
Verizon had more comprehensive 3G coverage than AT&T. The ads resonated
because they poked at a festering wound for AT&T, which had come under
near-constant fire ever since the first iPhone customers
overwhelmed its network with far heavier data usage than
other smartphone users.
The second set of ads focused on things the iPhone
couldn’t do, like process tasks in the background or take
pictures in low-light environments, but the Droid could.
Each ad ended with “Droid Does.”
Verizon’s heavy investment in the Droid paid off
handsomely, as its early sales rivaled those of the original
iPhone. By the spring of 2010, AT&T introduced its first
Android-based smartphone. And over the next several
months, a flurry of compelling new devices began
appearing on the shelves of all four major U.S. carriers.
Android’s share grew rapidly, mushrooming in the space
of a year from almost nothing to surpassing the iPhone
franchise.
5
6. The timing couldn’t have been better for Verizon. In January 2011, the carrier
announced what by then surprised no one: it would be adding an iPhone to its
lineup. Certainly, the move would benefit Verizon. But now, with Android a
fixture, Apple also needed Verizon to regain market share. That put Verizon on
level footing as the two companies crafted their deal, in stark contrast to the
lopsided AT&T-Apple arrangement.
rise
of
Android
6
7. Open
and
Shut
Case
Study
Certainly, the wide selection of phones played a
major role in Android’s rapid ascent in 2010. ‘Apple
is
only
marketing
While Apple offers a single model, there are at
least 45 Android phones available, which gives it
one
phone,
so
you
either
a broad appeal. like
it
or
you
don’t.
Consider that in the space of a year – the time
Android’s
many
flavors
give
between Apple platform releases – handset it
the
ability
to
appeal
to
a
manufacturers introduced phones with five
different versions of the Android OS, the latest wide
variety
of
buyers.’
being version 2.2 (code-named Froyo). Android
version 2.3 (Gingerbread) rolled out in early 2011, –
Michael
Oryl,
editor-‐in-‐chief,
with availability of version 3.0 (Honeycomb) on its MobileBurn.com
heels.
The benefits of an open environment compared
to a closed platform aren’t always so clear-cut,
however. The blistering pace of operating system
advancements that helped Android gain ground
against Apple, which issues new releases once a
year, could backfire on Google. Some Android
phones can be updated with new releases. But
because the latest OS versions typically require
better performance and support for new
open
&
hardware features, many phones can’t be
upgraded. This risks alienating customers by
making an even recent purchase obsolete.
7
shut
8. There’s
an
App
for
That
Nowhere is Apple’s closed approach more disparate from Google’s than it is
with third-party application developers, an aspect of the smartphone market that
Apple actually elevated in importance before Google ever got to market.
Apple believes each third-party app
reflects on its iOS platform. As a result,
the company rigorously assesses each ‘On
Android,
it’s
a
bonus
for
app – poring over every line of code in
some cases – to ensure that none developers
to
make
money
hampers overall performance or using
something
they
already
degrades battery life.
know.
Plus
it’s
a
lot
easier
to
go
Coming from behind, Google closed to
market
because
there
hasn't
the gap by building its third-party
development environment around been
much
of
an
approval
Java, which has attracted in the three
years of its existence some 10,000
process.’
developers.
–Antonio
Wells,
editor-‐in-‐chief,
AndroidTapp.com
With a low barrier to application
development and virtually no
impediments to post apps for sale on
the Android Market, Google quickly
attracted thousands of apps, both
ported from the iPhone operating
system, as well as original work.
an
app
But as with most things, there are
tradeoffs to that approach. Without
governance, well-meaning developers
inadvertently draw down battery life or
hinder system performance. To make
matters worse, it is difficult for consumers to discern the good apps from the
bad. No good recommendation engine prevails in the Android apps market and,
as such, it’s easy for users to get overwhelmed.
8
9. It’s
The
Carriers,
Stupid
In a short period of time, Google’s Android has enjoyed a mercurial ride to
prominence. It is now ahead of the iPhone in market share. But that doesn’t
mean that the iPhone’s days are numbers. In fact,
neither are they numbered for RIM’s BlackBerry, ‘No
one
is
going
to
kill
the
Microsoft Windows Phone 7, HP’s Palm WebOS,
Nokia’s Symbian or any other lagging smartphone iPhone.
Or
Blackberry.’
players.
–Dieter
Bohn,
editor-‐in-‐chief,
The reason: The carriers won’t allow Android – or SmartPhoneExperts.com
any other platform, for that matter – to dominate
the spotlight ever again. In addition to Android
and the iPhone, the carriers will ensure that others
remain relevant, as well. Consolidation among the
carriers hasn’t changed this dynamic. And the
next big merger won’t change things either,
assuming the federal government allows AT&T to
purchase T-Mobile. The deal isn’t expected to be
completed before 2012.
Maintaining a balance of power is a lesson the
carriers learned well – and not just just from
Apple’s iPhone play but by looking at back a mere
15 years, when Microsoft and Intel managed to
dominate the PC market at the expense of other players. Intel’s “Intel Inside”
marketing campaign shifted buyers awareness and then diverted revenue from
PC makers into the chipmaker’s coffers.
Never mind their PC-era reputations for anti-competitive practices. In the
smartphone market, the carriers will give Microsoft – and, yes, Intel, too - every
chance to succeed, because the more alternatives the better. It gives them two
more knobs to turn to keep their own market power intact. Microsoft rebounded
in the fall of 2010 when it unveiled Windows Phone 7, a much-needed facelift for
Windows Mobile. Although not wildly successful at launch, the compelling
upgrade made Microsoft’s platform relevant again. And Intel is championing
MeeGo, a mobile Linux derivative.
Still another option is BlackBerry, particularly now that RIM is modernizing the
platform. WebOS, which became HP’s when it acquired Palm, is showing signs
of life again. Symbian’s share is still large globally, though Nokia’s open-then-
shut smartphone platform doesn’t garner much attention in the U.S. any more.
In fact, Symbian hasn’t even kept the attention of Nokia, which is now focusing
on Windows Phone 7 in the short term while keeping an eye on MeeGo
development for future use.
9
10. Conclusion
As the carriers continue to manage the balance of power, the rest of the
ecosystem should understand what that means to them:
• Carriers needn’t fret about their role as power-brokers. Nor should
they apologize. By helping to maintain a highly competitive
environment, they are providing a gift to consumers. They are
fomenting the remarkable progress in the smartphone market, in
terms of selection, innovation, and price.
• Handset providers should recognize that while there’s always room
for a great design in a market defined by four carriers and two-year
agreements, so too is there a ceiling on the share they can expect to
garner. Suppliers would be wise not to put all of their eggs in one
basket, and invest in multiple platforms while promoting their own
brands. Samsung, for example, offers both Android and Windows
Phone 7 devices, as does HTC. Both add proprietary interface
enhancements to the OSes, a move that distinguishes their devices
from the crowd.
• Platform marketers also must maintain an appreciation for the upper
limits of market share. At the same time, the risk-averse can take
solace in the fact that a platform can be down but not out. In that
respect, decision-makers for BlackBerry, Windows Phone, and even
WebOS can invest with confidence that they will regain shelf space
at the carriers if they deliver competitive environments.
• Application developers would do well to appreciate the ebb and flow
of platform share, and evaluate the risks and rewards of writing for a
single platform or adopting a multi-platform strategy. Emerging
tools, which make it easier to port applications to other platforms,
should be high on every developer’s shopping list.
10
11. The white paper was written by Mike Feibus, principal analyst at
TechKnowledge Strategies, Inc. (Scottsdale, AZ), which focuses on mobile client
technologies. Feibus was a co-founder of Mercury Research, the leading
authority on PC components markets. His work has appeared in publications,
from Microprocessor Report to the San Jose Mercury News to USA Today.
Email: mike@techknowledge-group.com.
The following editors and members of the NetShelter network contributed to this
white paper:
• Dieter Bohn is the editor-in-chief of SmartPhone Experts, a network
dedicated to providing in-depth information on every major smartphone in
the U.S. It includes Android Central, Crackberry.com, TiPb.com, and
WPCentral. Email: dieter@smartphoneexperts.com. Twitter: @backlon.
• Phil Nickinson is the editor of AndroidCentral.com. He spent more than 11
years as a copy editor, page designer, and news editor at a Florida
newspaper. Phil's current weapon of choice: An unlocked Google Nexus
One, Motorola Droid X, or whatever else happens to be charged at the time.
Email: phil@androidcentral.com. Twitter: @philnickinson.
• Michael Oryl is founder and editor-in-chief of MobileBurn.com. Along with
his day-to-day duties of running the site, he writes a large portion of the its
reviews and newl. Email: the MobileBurn feedback form. Twitter:
@michaeloryl.
• Antonio Wells is the editor in chief of AndroidTapp,
which reviews apps for
Google’s Android operating system. It also features interviews, news, and
support. It's part of AsSeenOnPhone.com (ASOP), a network of mobile-
industry-related websites. Email: antonio@asseenonphone.com.
• Taylor Wimberly is the founder of Android and Me, a community for Android
insiders. He’s traveled the globe in search of the next big thing in Android.
Email: taylor@androidandme.com. Twitter: @wimbet.
• Patrick Houston is editorial director of Netshelter Technology Media, a
network of 200-plus tech sites with a collective 155 million comScore-
counted monthly visitors. He is a former editor-in-chief of CNET.com. Email:
patrick.houston@netshelter.com.
11
12. About
NetShelter
NetShelter is the leader in technology media, generating over 150 million global
unique visitors monthly across nearly 300 independently published partner sites
in the CE, IT, mobile and sustainability categories. NetShelter empowers brands
with powerful marketing opportunities designed to align their communications
with engaging content from highly influential topical experts. These influencer
marketing programs yield higher levels of quality engagement that amplifies the
impact of a single marketing message many times over.
For more, see our Web site at netshelter.com
Copyright 2011 NetShelter Technology Media
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