2. Social Impact Model
3
Analyze
current reality
of Indonesia
What should we do, our
strategies
4
How we will measure our strategies
How we measure
whether we
7 succeed or not
Clear outcome we want to
see after project
2
1
Description of how the
project works
Connection of
activities with mission
5 Groups involved
Evaluation
Costs and Revenues
7
Short-term results
Measures the capacity to
implement the plan
Shows the progress of
activities
3. Environment
Social Problem Definition
• Air pollution from transportation
Caused by:
• Cheap price, parking place, fuel for buying car, motorbike
• Hot weather
• Lack of knowledge about cause for air pollution
• Lack of knowledge about how to use transportation in effective way (what kind
of transportation, where is it going)
4. Mission
In the next 6 years from (2014 to 2020) we will make sure that lack of
knowledge about air pollution and how to use transportation in efficient way is
not the main reason that cause air pollution by implementing initiative of “Start
from you”.
5. Impact strategies
•making sure that people know how to use
transportation in efficient way (what
transportation to tap, what road to use)
•changing mindset of people about using
public transportation, using bicycle, walking
Operating model
•info sessions at schools, universities
•School Workshop: How to Ride Well and Save the
Earth?
•cooperation with government, other NGO, companies
•Intern Conference
•Opening event on 5th June (UN Environment Day): “Ride Well.
Save The Earth!”
•1st Campaign: Around The City With Public Transportation
•2nd Campaign: Walking & Bicycling Week!
•Amazing Race: Are You Ready to Explore the City & Save the
Earth?
•Closing Event
•website with maps
Economic indicators
•all youth of our cities will know about this
initiative of “Start from you”.
• 50% of youth will follow initiative from time
to time
• 20% of youth will change completely their
lifestyle.
Organizational and Program indicators
# info sessions at schools, universities about air
pollution
# of students changed their behavior (riding
bicycle, walking)
# of car free day in the cities (increasing)
# of people increasing time to walk each day
# of people taking part in competition of amazing
race
-information platform of transportation
in each city created
6. JD for intern
Organize campaign “Decrease air pollution starting from you”
Car free day, trainings, explain people how to get to different parts of the
city in efficient way, promoting events about walking, bicycle etc
Coordinate people during competition of going around of city by using
different types of transportation.
Share learning and experience about air pollution from transportation in
Indonesia through social media/blog.
Create map of public transportation, collect useful information about
efficient usage of transportation.
7. Health and
lifestyle
Social Problem Definition
• Heart
• Lung
• Overweight/Nutritional deficiencies
Caused by:
• Smoking
• Air pollution
• Lack of physical activity
• Wrong food consumption
8. Mission
In the next 6 years from (2014 to 2020):
• Lung and heart disease is not the first reason of death
• In each city community of people that will live healthy lifestyle increased
for 50 %
9. Impact strategies
•decreasing amount of youth that is
smoking
•people eat proper food
•people do physical activities
•people try to reduce air pollution and
know how to protect themselves
Operating model
•info sessions at schools, universities
•holding events that helps to increase
awareness of this issue (24 hours without
smoking)
•cooperation with government, other
NGO, companies
•Running competition
•creating information recourse center about
healthy lifestyle
Economic indicators
•decreasing level of tobacco smoking for
male from 61 to 30%
•20% more people start to eat healthy
food
•20% more people do physical activities
•80% of people use masks
Organizational and Program indicators
# info sessions at schools, universities about
healthy lifestyle
# of students changed their behavior (stopped
smoking, start to eat healthy food, start to do
physical activities)
# of people increasing time to walk each day
-cooperation with government: media complain
against smoking
-changing food in canteen of schools
- organized yearly event against smoking
10. JD for intern
Intern before organization of info-sessions/workshops will visit patients to
understand about issue from the side of person, who was effected
(tuberculosis)
Help to organize running competition
Organize bicycle, walking event with attraction of other volunteers
Organize healthy day at school/NGO
Intern will share his/her learning and experience about health and lifestyle
issue in Indonesia through social media/blog.
