The document discusses building a healthier burger option by finding alternatives to the existing burger's components to reduce calories, fat, and carbohydrates. It notes the current burger has more calories and fat than competitors and is high in carbohydrates. Nutrition information is provided for the existing bun and cheese versus lower-calorie, lower-fat alternatives. A reimagined burger using alternative components is projected to have fewer total calories, less fat, and fewer carbohydrates than the current best-selling burger.

1. Building a Better Burger
Making our best-selling burger into
a healthier menu choice

2. Problem and Solution
• Problem: health-conscious customers avoid our
burger because of the calories, fat, and
carbohydrates it contains
• Solution: Find alternative components for the
burger that have less calories, fat, and
carbohydrates
• Currently our burger has 20% more calories and
3 more grams of fat than out competition.
Carbohydrates are growing in popularity as a
dietary concern and our burger is loaded with
carbohydrates.

3. Bun Nutrition
Our Bun
Calories: 260 Fat: 5 g
Carbohydrates:
45 g
Alternative Bun
Calories: 140 Fat: 2 g
Carbohydrates:
27 g

4. Cheese Nutrition
Our Cheese
Calories: 125
Fat: 9 g
Carbohydrates:
1 g
Alternative Cheese
Calories: 70
Fat: 4 g
Carbohydrates:
1 g

5. A Better Burger
Our Best Seller
• Total Calories: 585
• Total Fat: 27 g
• Total Carbohydrates: 46 g
New Better Burger
• Total Calories: 410
• Total Fat: 19g
• Total Carbohydrates: 28 g
0 5 10 15 20 25 30
Best Seller
Better Burger
27
19
Fat (g)