Building a Better Burger
Making our best-selling burger into
a healthier menu choice
Problem and Solution
Problem: health-conscious customers
avoid our burger because of the calories,
fat, and carbohydrates it contains
Solution: Find alternative components for
the burger that have less calories, fat, and
carbohydrates
Bun Nutrition
Our Bun
Calories: 260
Fat: 5 g
Carbohydrates: 45 g
Alternative
Bun
Calories: 140
Fat: 2 g
Carbohydrates: 27 g
Cheese Nutrition
Our Cheese
• Calories: 125
• Fat: 9 g
• Carbohydrates: 1 g
Alternative Cheese
• Calories: 70
• Fat: 4 g
• Carbohydrates: 1 g
Cheese!
A Better Burger
Our Best Seller
• Total Calories: 585
• Total Fat: 27 g
• Total Carbohydrates: 46 g
New Better Burger
• Total Calories: 410
• Total Fat: 19g
• Total Carbohydrates: 28 g
0 5 10 15 20 25 30
Best Seller
Better Burger
27
19
Fat (g)

Better burger

  • 1.
    Building a BetterBurger Making our best-selling burger into a healthier menu choice
  • 2.
    Problem and Solution Problem:health-conscious customers avoid our burger because of the calories, fat, and carbohydrates it contains Solution: Find alternative components for the burger that have less calories, fat, and carbohydrates
  • 3.
    Bun Nutrition Our Bun Calories:260 Fat: 5 g Carbohydrates: 45 g Alternative Bun Calories: 140 Fat: 2 g Carbohydrates: 27 g
  • 4.
    Cheese Nutrition Our Cheese •Calories: 125 • Fat: 9 g • Carbohydrates: 1 g Alternative Cheese • Calories: 70 • Fat: 4 g • Carbohydrates: 1 g Cheese!
  • 5.
    A Better Burger OurBest Seller • Total Calories: 585 • Total Fat: 27 g • Total Carbohydrates: 46 g New Better Burger • Total Calories: 410 • Total Fat: 19g • Total Carbohydrates: 28 g 0 5 10 15 20 25 30 Best Seller Better Burger 27 19 Fat (g)