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Building a Better Burger
Making our best-selling burger into
a healthier menu choice
Problem and Solution
Problem: health-conscious
customers avoid our burger
because of the
calories, fat, and
carbohydrates it contains
Solution: Find alternative
components for the burger
that have less
calories, fat, and
carbohydrates
Bun Nutrition
Our Bun
• Calories: 260
• Fat: 5 g
• Carbohydrates: 45 g
Alternative Bun
• Calories: 140
• Fat: 2 g
• Carbohydrates: 27 g
Cheese Nutrition
Our Cheese
Calories: 125
Fat: 9 g
Carbohydrates: 1
g
Alternative Cheese
Calories: 70
Fat: 4 g
Carbohydrates: 1
g
A Better Burger
Our Best Seller
• Total Calories: 585
• Total Fat: 27 g
• Total Carbohydrates: 46 g
New Better Burger
• Total Calories: 410
• Total Fat: 19g
• Total Carbohydrates: 28 g

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Kits Better burger

  • 1. Building a Better Burger Making our best-selling burger into a healthier menu choice
  • 2. Problem and Solution Problem: health-conscious customers avoid our burger because of the calories, fat, and carbohydrates it contains Solution: Find alternative components for the burger that have less calories, fat, and carbohydrates
  • 3. Bun Nutrition Our Bun • Calories: 260 • Fat: 5 g • Carbohydrates: 45 g Alternative Bun • Calories: 140 • Fat: 2 g • Carbohydrates: 27 g
  • 4. Cheese Nutrition Our Cheese Calories: 125 Fat: 9 g Carbohydrates: 1 g Alternative Cheese Calories: 70 Fat: 4 g Carbohydrates: 1 g
  • 5. A Better Burger Our Best Seller • Total Calories: 585 • Total Fat: 27 g • Total Carbohydrates: 46 g New Better Burger • Total Calories: 410 • Total Fat: 19g • Total Carbohydrates: 28 g

Editor's Notes

  1. Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
  2. Both buns have sesame seeds.Alternative bun costs 10% less!
  3. Both process cheese products are orange.Alternative cheese has a longer shelf life.Alternative cheese was preferred in taste tests.
  4. Better burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our best seller.