1. Building a Better Burger
Making our best-selling burger into
a healthier menu choice
2. Problem and Solution
• Problem: health-conscious customers avoid
our burger because of the calories, fat, and
carbohydrates it contains
• Solution: Find alternative components for
the burger that have less calories, fat, and
carbohydrates
12/6/2013
Matt LeFebvre
2
3. Problem and Solution
Problem
• health-conscious
customers avoid
our burger
because of the
calories, fat, and
carbohydrates it
contains
Solution
• Find alternative
components for
the burger that
have less
calories, fat, and
carbohydrates
3
4. Bun Nutrition
Our Bun
• Calories: 260
• Fat: 5 g
• Carbohydrates: 45 g
12/6/2013
Alternative Bun
• Calories: 140
• Fat: 2 g
• Carbohydrates: 27 g
Matt LeFebvre
4
6. A Better Burger
Our Best Seller
• Total Calories: 585
• Total Fat: 27 g
• Total Carbohydrates: 46 g
New Better Burger
• Total Calories: 410
• Total Fat: 19g
• Total Carbohydrates: 28 g
Fat (g)
19
Better Burger
27
Best Seller
0
5
10
15
20
25
30
7. Cheese Nutrition
Our Cheese
• Calories: 125
• Fat: 9 g
• Carbohydrates: 1 g
12/6/2013
Alternative Cheese
• Calories: 70
• Fat: 4 g
• Carbohydrates: 1 g
Matt LeFebvre
7
8. Cheese Nutrition
Our Cheese
• Calories: 125
• Fat: 9 g
• Carbohydrates: 1 g
12/6/2013
Alternative Cheese
• Calories: 70
• Fat: 4 g
• Carbohydrates: 1 g
Matt LeFebvre
8
Editor's Notes
Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
Both buns have sesame seeds.Alternative bun costs 10% less!
Both buns have sesame seeds.Alternative bun costs 10% less!
Better burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our best seller.
Both process cheese products are orangeAlternative cheese has a longer shelf life.Alternative cheese was preferred in taste tests.
Both process cheese products are orangeAlternative cheese has a longer shelf life.Alternative cheese was preferred in taste tests.
