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Better burger
- 1. Building a BetterBurger Making our best-selling burger into a healthier menu choice
- 2. Problem and Solution •Problem: health-conscious customers avoid our burger because of the calories, fat, and carbohydrates it contains • Solution: Find alternative components for the burger that have less calories, fat, and carbohydrates 12/6/2013 Matt LeFebvre 2
- 3. Problem and Solution Problem •health-conscious customers avoid our burger because of the calories, fat, and carbohydrates it contains Solution • Find alternative components for the burger that have less calories, fat, and carbohydrates 3
- 4. Bun Nutrition Our Bun •Calories: 260 • Fat: 5 g • Carbohydrates: 45 g 12/6/2013 Alternative Bun • Calories: 140 • Fat: 2 g • Carbohydrates: 27 g Matt LeFebvre 4
- 5. Bun Nutrition Our Bun AlternativeBun Calories: 260 Calories: 140 Fat: 5 g Fat: 2 g Carbohydrates Carbohydrates 27 g 45 g
- 6. A Better Burger OurBest Seller • Total Calories: 585 • Total Fat: 27 g • Total Carbohydrates: 46 g New Better Burger • Total Calories: 410 • Total Fat: 19g • Total Carbohydrates: 28 g Fat (g) 19 Better Burger 27 Best Seller 0 5 10 15 20 25 30
- 7. Cheese Nutrition Our Cheese •Calories: 125 • Fat: 9 g • Carbohydrates: 1 g 12/6/2013 Alternative Cheese • Calories: 70 • Fat: 4 g • Carbohydrates: 1 g Matt LeFebvre 7
- 8. Cheese Nutrition Our Cheese •Calories: 125 • Fat: 9 g • Carbohydrates: 1 g 12/6/2013 Alternative Cheese • Calories: 70 • Fat: 4 g • Carbohydrates: 1 g Matt LeFebvre 8
Editor's Notes
- #3Â Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
- #4Â Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
- #5Â Both buns have sesame seeds.Alternative bun costs 10% less!
- #6Â Both buns have sesame seeds.Alternative bun costs 10% less!
- #7Â Better burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our best seller.
- #8Â Both process cheese products are orangeAlternative cheese has a longer shelf life.Alternative cheese was preferred in taste tests.
- #9Â Both process cheese products are orangeAlternative cheese has a longer shelf life.Alternative cheese was preferred in taste tests.