The document discusses building a healthier burger option by finding alternatives to the existing bun and cheese that have fewer calories, less fat, and fewer carbohydrates. It shows the nutrition facts for the current bun and cheese versus proposed alternatives, and calculates that switching to the alternative ingredients would result in the new burger having fewer total calories, less fat, and fewer carbohydrates than the best-selling burger.
1. Building a Better Burger
Making our best-selling burger into
a healthier menu choice
2. Problem and Solution
Problem: health-conscious
customers avoid our burger
because of the calories, fat, and
carbohydrates it contains
Solution: Find alternative
components for the burger that
have less calories, fat, and
carbohydrates
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3. Bun Nutrition
Our Bun
Calories: 260
Fat: 5 g
Carbohydrates:
45 g
Alternative
Bun
Calories: 140
Fat: 2 g
Carbohydrates:
27 g
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4. Cheese Nutrition
Our Cheese
• Calories: 125
• Fat: 9 g
• Carbohydrates: 1 g
Alternative Cheese
• Calories: 70
• Fat: 4 g
• Carbohydrates: 1 g
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5. A Better Burger
Our Best Seller
• Total Calories: 585
• Total Fat: 27 g
• Total Carbohydrates: 46 g
New Better Burger
• Total Calories: 410
• Total Fat: 19g
• Total Carbohydrates: 28 g
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0 5 10 15 20 25 30
Best Seller
Better Burger
27
19
Fat (g)
Editor's Notes
Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
Both buns have sesame seeds alternative bun cost 10%less!
Both process cheese products are orange.Alternative cheese has a longer shelf life.Alternative cheese was preferred in taste test.
Better burger has 30% less calories, 30% less fat, and 40% less carbohydrate than our best seller