The document outlines a plan to create a healthier version of a restaurant's best-selling burger by finding alternatives to the existing bun and cheese that have fewer calories, less fat, and fewer carbohydrates. Testing showed an alternative bun has 140 calories, 2g fat, and 27g carbs compared to 260 calories, 5g fat, and 45g carbs for the original. An alternative cheese has 70 calories, 4g fat, and 1g carbs versus 125 calories, 9g fat, and 1g carbs. With the changes, the new burger has 410 calories, 19g fat, and 28g carbs rather than 585 calories, 27g fat, and 46g carbs.
1. Building a Better Burger
Making our best-selling burger into
a healthier menu choice
2. Problem and Solution
Problem: health-conscious
customers avoid our burger
because of the calories, fat, and
carbohydrates it contains
Solution: Find alternative components for
the burger that have less calories, fat, and
carbohydrates
3. Bun Nutrition
Our Bun
• Calories: 260
• Fat: 5 g
• Carbohydrates: 45 g
Alternative Bun
• Calories: 140
• Fat: 2 g
• Carbohydrates: 27 g
5. A Better Burger
Our Best Seller
• Total Calories: 585
• Total Fat: 27 g
• Total Carbohydrates: 46 g
New Better Burger
• Total Calories: 410
• Total Fat: 19g
• Total Carbohydrates: 28 g
Editor's Notes
Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
Both buns have sesame seeds.Alternative buns cost 10% less!
Both process cheese products are orange.Alternative cheese has a longer shelf life.Alternative Cheese was preferred in taste tests.
Better burger has 30% less calories, 30% less fat, and 40% less carbohydratesThan our best seller.
