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Better burger
- 1. Building a BetterBurger Making our best-selling burger into a healthier menu choice
- 2. Problem and Solution Problem:health-conscious customers avoid our burger because of the calories, fat, and carbohydrates it contains Solution: Find alternative components for the burger that have less calories, fat, and carbohydrates 5/6/2013 2
- 3. Bun Nutrition Our Bun •Calories: 260 • Fat: 5 g • Carbohydrates: 45 g Alternative Bun • Calories: 140 • Fat: 2 g • Carbohydrates: 27 g 5/6/2013 3
- 4. Cheese Nutrition Our Cheese Calories:125 Fat: 9 g Carbohydrates: 1 g Alternative Cheese Calories: 70 Fat: 4 g Carbohydrates: 1 g 5/6/2013 4
- 5. A Better Burger OurBest Seller • Total Calories: 585 • Total Fat: 27 g • Total Carbohydrates: 46 g New Better Burger • Total Calories: 410 • Total Fat: 19g • Total Carbohydrates: 28 g 5/6/2013 5 0 5 10 15 20 25 30 Best Seller Better Burger 27 19 Fat (g)
Editor's Notes
- #2 Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
- #4 Both buns have sesame seeds.Alternative buns cost 10% less!
- #5 Both process cheese products are orange.Alternative cheese has a longer shelf life.Alternative cheese was preferred in taste tests.
- #6 Better burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our best seller.