The document compares and contrasts the music videos for David Bowie's "Life on Mars" and Ed Sheeran's "Drunk". It notes that Bowie's video has a simple style with low video quality and few camera angles, while Sheeran's video uses more complex cinematography and visual effects to complement the song lyrics and tell a narrative story. It also discusses how Sheeran's video helps build his artistic brand and persona while engaging modern audiences in a way that differs from Bowie's more singular focus on the performing artist.