1. Serif font and sans-serif fonts are used on the front
cover. The affect that this has is that it gives the cd a The bright contrast of the colours on
formal feeling but at the same time is modern. Also the front cover allow the CD to stand
by using Sans Serif fonts it conveys the type of music out as it becomes eye catching. The
that the CD is. This is because Sans Serif is more red on the white background The same image of the 3 red lines is placed on all 3
modern and so is the RnB music that Jay Z creates. emphasises the brightness and draws of the covers which allows a theme to run through
the eye of the viewer in.. the CD. This image links to the title of the cd which
is called ‘The blueprint 3’
The fact that there are no photos Serif fonts used created a
Contrasting colours are used on the of Jay-Z on the Cd covers shows informal messy look which
front cover of the CD. The white that he is a well known artist that aims the cd at a younger
connotes innocence whereas red Main image is complicated is known just by his name. generation such as
connotes danger and violence. This and busy suggesting that the teenagers and young
could suggest that the music is about music is loud and fast paced. adults.
The artists name is placed
violence. Whereas the white could The background of the Cd is in the primary optical area
suggest that although the music is simple to give an effective which the viewer’s eyes
about aggressive topics, deep down minimalistic view are drawn to first
there is inoocence to it.