This document analyzes a pop music video. It summarizes that the majority of the video was filmed in front of a green screen and at a house party location. The artists portray upbeat, carefree personas through their facial expressions and colorful, fun costuming and backgrounds. Close-up shots of the artists' faces are used throughout to highlight their expressions and identity. While many pop videos lack narratives, this one follows a "geeky" girl who throws a house party and posts pictures online, providing a simple narrative relatable to the target audience.

1. Sonia Ward

2. Location: Mise-en-scene:
The majority of the music video has been shot The pop genre is very light hearted therefore
in front of a green screen with the artists using the facial expressions being made by the
different props such as a motorbike, car, surf artists reflect this as none of them throughout
boards, skis to make it visually seem they are take on a serious persona. In addition the
taking part in these activities. However, there outfits and colours used in the background of
are also shots of the artists filming the music a variety of shots reflect the happy and
video from the studio showing camera men and upbeat atmosphere that many pop music
sound men around the artists. Other locations videos portray as a lot of bright and vibrant
include a plain white background where the colours are used which is also to represent the
artists are in a photo shoot. fun nature of the music video.
Camera: Narrative:
A lot of close ups of the artists faces have been Pop music videos are generally meant to be easy
used throughout generally to highlight their
facial expressions throughout the music video
and fun to watch and do not really follow a serious
and once more reinforcing the care free and tone throughout. Therefore this music video lacks
upbeat atmosphere being portrayed throughout an actual narrative throughout as one including all
the video. This also allows the audience to see of the band members could become difficult
the bands faces which is important as this
band’s image is a big selling point. In addition therefore defeating the purpose of music videos
there are a lot of mid-shots and full length from the pop genre.
shots that collectively show the band together
and illustrates consistency in pop music videos.

3. Location: Mise-en-scene:
The majority of the music video is filmed inside Like the previous video I analysed artists who are in pop
of a house as a house party has just taken music videos never portray themselves very seriously in
place. Like many other pop music videos there terms of their facial expressions and body language instead
they are regularly seen pulling faces or taking on a funny
are also shots taken in front of a green screen
character in the music video and this is what the artists Katy
which has proven to be popular in many music Perry has done here; she has taken on this geeky/nerdy
videos from the pop genre. This is because a persona who wears big glasses and purposely visible braces
green screen gives a lot of artists freedom in which many of the audience will find funny as it is the
the creativity of their music video it also opposite to what the artist Katy Perry is like. In addition a
portrays the light hearted and care free lot of bright colours have been used in the music video
attitude the many pop music videos have. generally in the decorations used in the party as colours
such as pink, blue and green have been used.
Camera: Narrative:
Like many pop music videos a lot of close up Although pop music videos generally don’t follow a
shots have been used throughout the music
video not only of the artist but the other
set narrative this music videos does however its
characters present in the music video. This is still not overly complicated and is quite simplistic.
to illustrate to the audience who they are, The narrative follows the story of a “geeky” girl
to identify recognisable faces, illustrate who has thrown a house party and pictures of this
their facial expressions. There are also full
length shots to illustrate the narrative of party have been put on a social networking site.
the house party the character is holding. This narrative is therefore very relative to the
audience that would watch this music video.