The video for "Feel so close" by Calvin Harris is a narrative-based pop video that features Harris singing throughout in cut scenes, following conventions of the genre. It uses simple editing techniques like cuts and fades. The colors are dull at the start but brighten as the song progresses. Close-ups of Harris are included as required by record labels. The video amplifies the lyrics of happiness and feeling close by showing characters with friends and loved ones.

1. Music Video Analysis
‘Feel so close’ - Calvin Harris
Nathan Beard

2. genre characteristics. (e.g. stage performance in metal videos, dance routine for boy/girl ba
Goodwin’s theory states that each genre has its own characteristics that are displayed in the video, ‘feel so clo
A key fact of pop videos is that they are largely
performance or narrative based and thus, include
the artist singing throughout, either in cut scenes
or throughout the entire video. The video I'm
analysing ‘feel so close’ by Clavin Harris is
narrative based and features Clalvin Harris
singing in cut scenes throughout the video
Another key convention in pop music videos is
that the editing is very simple in that it is usually
fades or straight cuts. This rings true in ‘Feel so
close’ as the video starts with no effect, it just
appears. it then goes to the straight video title and
then immediately introduces Clavin Harris. This
reinforces the artist and immediately inserts
presence
Cut Cut

3. The video uses a very dull colour range at the start of the video, this is fairly typical of narrative based pop
videos, the couloirs then brighten up as the tempo increases throughout the video, this demonstrates that
the happiness in the video increases and everybody is having more fun while the main part of the song is
playing
The setting for the video is largely in American style estates, the colder scheme is the neutral greys, dull
greens and beige. This may connote that there is brightness everywhere in the right situation.
Colourful clothing
(shows enjoyment and
fun)
Dull estate (sows an
otherwise dull and
boring situation)

4. between lyrics and visuals. The lyrics are represented with images. (either illustrative, amp
In this music video there is certainly a link between the lyrics of the song and the visuals in the video, thus
making the video illustrative/ amplifing. Calvin Harris is singing about happiness and ‘feeling close’ this is
illustrated by the actors in the video as they are either with friends or loved ones having fun. There isn't
much depth to the lyrics or the visuals as with a lot of pop music videos and songs.
The video presents multiple groups of people all held together by the happiness they are feeling, which
matches what the the lyrics are saying, it gives an insight into various different groups and amplifies the
message that happiness is transferable to many situations and doesn't require specifics.
sic and visuals. The tone and atmosphere of the visual reflects that of the music. (either illu
The music starts off quite slow, and the video at that point features slow editing and dull actions from the
actors. As well as the dull colours present in these sections of the video.
As the music starts to speed up and becomes more pop like the actors brighten up and the editing
becomes faster paced and the colours start to apper.

5. nclude the need for lots of close ups of the artist and the artist may develop motifs which re
In pop music, record labels requre close ups of the artist in order to put across their image and in order to
bring the audience closer to the artist. In ‘feel so close’ there are a significant amount of close ups of
Calvin Harris singing. This complies with the requirement and brings Calvin Harris closer to the audience of
the video. It also allows him to put across emotions (however his style is rather emotionless) and for the
audience to get more of a feel for the lyrics.
The record labels are usually keen for artists to have specific
styles that are retained throughout and consistently in all of
their performances, this is true for ‘feel so close’ as calvin
harris stays in the same situation no matter where in the
song and doesn't change his expression. This provides
some continuity in an otherwise jumpy video.

6. o notion of looking (screens within screens, mirrors, stages, etc) and particularly voyeuristi
This element of convention is largely untrue on this video as there isn't much looking that occurs during the
video, instead it rather focuses on the ‘right here right now’ approach and does away with screens and
mirrors. This could be purposeful and to accentuate the fact that modern videos rely too much on screens
and other such prompts.
As for the treatment of the female body, it is largely used as a viewing opportunity for the male gaze, sue
to the mise en scene used in the video.
However having said that, the video doesn't tend to focus on the women too much, so the camera is only
voyeuristic on a moderate level as it doesn't focus on the breasts and bottoms if the women. Instead
focusing on the larger picture.

7. The artist may develop motifs or iconography that recur across their work (a visual style)
As said before, the record labels are usually keen for artists to have specific styles that are retained
throughout and consistently in all of their performances, this is true for Clavin Harris as he adopts a
similar style in all of his work. He is usually present throughout this videos and wears dull coloured
clothing

8. There are often intertextual reference (to films, TV programmes, other music videos etc).
Whilst there are links between this video and TV and films, there is no obvious intention to link them
with one another. The video is made to stand in its own right and doesn't replicate many if any
concepts presented in TV or films

9. Music Video Analysis
Ready For Your Love - Gorgon City
Nathan Beard

10. genre characteristics. (e.g. stage performance in metal videos, dance routine for boy/girl ba
Goodwin’s theory states that each genre has its own characteristics that are displayed in the video, ‘feel so clo
A key fact of pop videos is that they are largely
performance or narrative based and thus, include
the artist singing throughout, either in cut scenes
or throughout the entire video. The video in this
analysis largely contradicts this convention as it is
mostly concept based as it doesn't follow a
particular narrative line.
Another key convention in pop music videos is
that the editing is very simple in that it is usually
fades or straight cuts. This is partially true for
‘ready for your love’ as the editing largely consists
of fades and cuts, however the overall effect in the
video are more complex as it feature various
visual effects.
Fade Cut

11. This video uses colour heavily to entice viewers and to accentuate the feel of the music. This is a
convention in producing pop music videos, as it fits in with the genre well.
Another convention that this video complies with is that there are a lot of close ups with the lead artists.
Furthermore, most of the actors in the video are seen dancing at some point in the video. Another
interesting factor and one that is a genre characteristic, is that all of the actors and extras are all very
polished or interesting in some way.
Going hand in hand with the colour aspect of the video, another convention that ‘ready for your love’
follows is that most of the video features either brightness or darkness, however usually for short spells of
time

12. between lyrics and visuals. The lyrics are represented with images. (either illustrative, amp
The visuals are amplifying the song lyrics as they follow the theme they set, this is carried out in various
ways. The first of these is that all the actors are happy and dancing. They are also largely trying to get with
the other people, thus relating to the ‘ready for your love’ line that reoccurs throughout the song.
One other way in which the lyrics are amplified by the visuals present in the video is that the colour
scheme is bright and connotes fun and love, both of which are talked about or referred to in the lyrics
c and visuals. The tone and atmosphere of the visual reflects that of the music. (either illus
The pace of the editing speeds up as the music increases in tempo, this helps the viewers to become
immersed in the video. The changes in colour also become more sharp as the tempo increases. Overall
the relationship between the lyrics and the visuals is again amplifying as there is not a direct narrative
based link.
As the music starts to speed up and becomes more pop like the actors brighten up and the editing
becomes faster paced and the colours start to appear more frequently.

13. nclude the need for lots of close ups of the artist and the artist may develop motifs which re
In pop music, record labels require close ups of the artist in order to put across their image and in order to
bring the audience closer to the artist. In ‘ready for your love’ there are a significant amount of close ups of
MNEK singing. This complies with the requirement and brings MNEK closer to the audience of the video. It
also allows him to put across emotions this translates well into the vide
Another aspect of the demands of the record label would be that the artist has to develop certain
characteristics over their videos and other performances to help sell more and build a marketing persona.
In this case the specific style is that he wears outlandish clothing and that creates an element of intrigue
and differentiation. Which ultimately attracts attention.

14. o notion of looking (screens within screens, mirrors, stages, etc) and particularly voyeuristi
This element of convention is largely untrue on this video as there isn't much looking that occurs during the
video, instead it rather focuses on the ‘live now for now’ approach and does away with screens and
mirrors. This could be purposeful and to accentuate the fact that modern videos rely too much on screens
and other such prompts.
As for the treatment of the female body, it is largely used as a viewing opportunity for the male gaze, due
to the mise en scene used in the video.
However having said that, the video doesn't tend to focus on the women too much, so the camera is only
voyeuristic on a moderate level as it doesn't focus on the breasts and bottoms if the women. Instead
focusing on the larger picture.

15. The artist may develop motifs or iconography that recur across their work (a visual style)
As said before, the record labels are usually keen for artists to have specific styles that are retained
throughout and consistently in all of their performances, this is true for MNEK as he adopts a similar
style in all of his work. He is usually dressed in outlandish clothes and is seen close up. Gorgon City,
as they are not seen in the video don't have a style but videos for their music carry the identity
instead.

16. There are often intertextual reference (to films, TV programmes, other music videos etc).
Whilst there are links between this video and TV and films, there is no obvious intention to link them
with one another. The video is made to stand in its own right and doesn't replicate many if any
concepts presented in TV or films

17. Music Video Analysis
will.i.am - Feelin' Myself ft. Miley Cyrus, Wiz Khalifa, French Montana
Nathan Beard

18. genre characteristics. (e.g. stage performance in metal videos, dance routine for boy/girl ba
Goodwin’s theory states that each genre has its own characteristics that are displayed in the video, ‘feeling my
A key fact of pop/rap videos is that they are
largely performance or narrative based and thus,
include the artist singing throughout, either in cut
scenes or throughout the entire video. The video
in this analysis fits in with this convention as the
video features all of the artist singing in a studio
based performance driven scenario
Another key convention in pop/rap music videos is
that the editing is very simple in that it is usually
fades or straight cuts. This is partially true for
‘feeling myself’ as the editing largely consists of
fades and cuts, however the overall effect in the
video are more complex as it feature various
visual effects.
Cut Cut

19. This music video features visual effects heavily and to an extent relies upon them to be interesting and
captivation, by definition this is a convention typical of pop/rap performance driven videos as they are
largely based in a studio and in most cases the basic background and floor would not fit the desired effect.
Colour is also relied upon to engage at the audience.
Another convention that this video complies with is that there are a lot of close ups with the lead artists.
Furthermore, most of the actors in the video are seen dancing at some point in the video. Another
interesting factor and one that is a genre characteristic, is that all of the actors and extras are all very
polished or interesting in some way.
Another element that is present throughout this video is that the female singer ‘Miley Cyrus’ is seen
dresses in a sexually provoking fashion and, this is a convention often featured in videos of this type of
music as it is a genre where this is seen as acceptable and in some cases necessary.

20. between lyrics and visuals. The lyrics are represented with images. (either illustrative, amp
The visuals are amplifying the song lyrics as they follow the theme they set, this is carried out in various
ways. The first of these is that all the singers are appearing self centred, which is what the lyrics suggest,
the visual effects of the video try to create a sense of falseness and imagination about the video, which
relates to a way in which the lyrics could be read, that being that it is a false illusion of the person that
thinks the things.
c and visuals. The tone and atmosphere of the visual reflects that of the music. (either illus
The music is a modern and high tempo style music and therefore this is amplified by the visuals as they
too are modern and advanced.
A the music speeds up and changes style the effects change to match the lyrics that re being used and the
style that is being sung

21. nclude the need for lots of close ups of the artist and the artist may develop motifs which re
In pop music, record labels require close ups of the artist in order to put across their image and in order to
bring the audience closer to the artist. In ‘feeling myself’ there are a significant amount of close ups of all
the artists singing. This complies with the requirement and brings the artists closer to the audience of the
video. It also allows them to put across emotions this translates well into the video
Another aspect of the demands of the record label would be that the artist has to develop certain
characteristics over their videos and other performances to help sell more and build a marketing persona.
In this case the specific style follows Will.i.am’s style and that involves impressive modern style graphic
effects and outlandish clothes and futuristic elements, throughout the videos.

22. o notion of looking (screens within screens, mirrors, stages, etc) and particularly voyeuristi
This element of convention is largely untrue on this video as there isn't much looking that occurs during the
video, it does away with screens and mirrors. This could be purposeful and to accentuate the fact that the
fact of the video should be the stand out effect.
As for the treatment of the female body, it is largely used as a viewing opportunity for the male gaze, due
to the mise en scene used in the video.

23. The artist may develop motifs or iconography that recur across their work (a visual style)
As said before, the record labels are usually keen for artists to have specific styles that are retained
throughout and consistently in all of their performances, this is true for all of the artist in this video as
they adopt a similar style in all of their work. In this video however, Miley Cyrus features and as she is
trying to change and has largely changed successfully her image, there is a specific effort to focus on
her

24. There are often intertextual reference (to films, TV programmes, other music videos etc).
Whilst there are links between this video and TV and films, there is no obvious intention to link them
with one another. The video is made to stand in its own right and doesn't replicate many if any
concepts presented in TV or films