The document discusses ways in which the music video and album packaging/ancillary materials can be linked to create synergy across formats. Specifically, it mentions: 1) Featuring the same performer in both the music video and album cover to directly link the artist's personal life/story. 2) Having the performer wear the same outfit (denim jacket) in both the video and album cover to create a sense of iconography and further linkage. 3) Incorporating the same theme of time through clocks in the video and inside album packaging. 4) Using similar British locations in both the video and album cover photography. 5) Including brick walls as a symbol in both